Augmented and Virtual Reality in Healthcare Market

The report "Augmented and Virtual Reality in Healthcare Market by Offering (Hardware and Software), Device Type, End User, Application (Patient Care Management, Medical Training & Education, Pharmacy Management, Surgery), and Geography – Global Forecast to 2025", is expected grow from USD 0.8 billion in 2017 to USD 6.5 billion by 2025, at a CAGR of 30.7% between 2017 and 2025. The increasing penetration of connected devices in the healthcare sector, increased investment in the AR and VR healthcare, and the growing need to reduce the healthcare cost are the major drivers for the augmented reality in healthcare and virtual reality in healthcare market.

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Hardware to witness higher growth during the forecast period

AR and VR require several hardware components such as sensors, semiconductor components, displays & projectors, position trackers, and cameras. Sensors used in handheld display devices such as smartphones and tablets play an important role in the AR market. Global positioning system (GPS) and compass are used in mobile phones for route navigation. Camera has been an integral part of the AR market and is expected to provide optimum benefit to smartphone users in the near future. These components will drive the growth of hardware of AR and VR in healthcare during the forecast period.

Head-up displays to grow at higher CAGR during the forecast period

HMDs with respect to out-of-hospital-care and emergency medical services can be used to help casualties in mass accidents and disaster medicine. HMDs are expected to grow at a high rate in virtual reality in healthcare market owing to its widespread adoption in the healthcare industry. Major use cases of AR and VR head-mounted displays in healthcare include pre-hospital medical care, nursing care in clinical environments, and medical treatment in hospitals. Also, the use of AR smart glasses is expected to grow at a high rate to boost the augmented reality in healthcare market. The European scientists are in process of developing AR HMDs to improve the efficiency of surgical processes. The Video Optical See-Through Augmented Reality Surgical System (VOSTARS), a medical visor, is an HMD that would ease the superimposing of patient’s X-ray images in 3D unison with their anatomy.

Surgery application to witness high growth during the forecast period

Medical practitioners and patients are aware of the importance of precision in surgical procedures. Augmented reality surgery—a surgical training tool—uses technology that superimposes a computer-generated image on a surgeon’s view of the operative field. It provides a composite view of the patient’s internal organs with a computer-generated overlay that enhances the operative experience of the surgeon. Training surgeons on specific surgical procedures is hard and expensive. The high growth of the surgery application is due to the advantages of the AR and VR technologies used during the operational procedures. The use of AR and VR can help surgeons to perform surgeries more efficiently.

AR and VR market for healthcare in APAC is expected to grow at the fastest rate during the forecast period

Being an emerging economy, APAC is witnessing major changes pertaining to the adoption of new technologies and advancements. The region also witnesses an increasing adoption of the latest technologies due to the presence of most of the electronics and display panel manufacturers in the region. Fitness management, patient care management, and pharmacy management are expected to contribute substantially to the growth of the AR and VR in healthcare market in APAC. These applications offer a huge potential for the AR and VR in healthcare market players to grow due to the increasing awareness among healthcare providers and the rising adoption of new technologies in various industries— especially in countries such as Japan, China, India, and South Korea. The increasing number of players in the region would boost the growth of the AR and VR in healthcare market.

Key Market Players

Major players in the market for augmented reality in healthcare and virtual reality in healthcare are Google (US), Microsoft (US), DAQRI (US), Psious (Spain), Mindmaze (Switzerland), Firsthand Technology (US), Medical Realities (UK), Atheer (US), Augmedix (US), and Oculus VR (US).

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