Wi-Fi Analytics Market by Component, Application (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment Model, and Region - Global Forecast to 2024
[125 Pages Report] The Wi-Fi analytics market size is expected to grow from USD 5.3 billion in 2019 to USD 16.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 26.0% during the forecast period. Factors such as the increasing smartphone users and growing smart city deployment leading to rising public Wi-Fi hotspots are expected to fuel the market growth. However, the lack of standardized regulatory compliance worldwide is expected to restrain the market growth.
Solutions segment to constitute a larger market size during the forecast period
The Wi-Fi analytics market, by component, covers solutions and services. The solutions segment outperforms the services segment and would see maturation in the future due to the higher adoption of solutions. The solutions help retail stores, hotels, restaurant, and other crowded places with footfall analytics, customer engagement, customer experience management, customer behavior analytics, and customer loyalty management, among others. Moreover, with the advent of social Wi-Fi, which integrates social media and Wi-Fi captive portals, businesses can deliver a seamless and personalized consumer experience via omnichannel sales approaches, to gain a competitive advantage.
Marketing analytics is expected to grow at the highest CAGR during the forecast period.
Marketing analytics entails knowing more about customers; what social platforms the customers prefer, what motivates customers to buy, and what turns them off to a sale. This makes the overall marketing activity more effective. Marketing analytics help in understanding the real-time data of marketing activities to maximize their effectiveness and optimize the Return Over Investment (ROI). It involves collecting personal data, such as customer name, age, birthday, gender, and hometown, and digital marketing data, such as email addresses and social profiles.
Smart Infrastructure to account for the largest market size during the forecast period
Smart infrastructure helps overcome the challenges faced by many cities across the world, such as energy management, public transport, security, and many more. This becomes possible only because of the collection and analysis of accurate data from various sources. To measure such data, smart tools are preferred, and many times, these tools are connected through Wi-Fi. The use of Wi-Fi has increased over the period, due to the availability of smart devices and tools that need access to the internet and in order to communicate with each other or to perform desired functions. In 2016, Cisco measured the presence, location, and movement of pedestrians by installing Wi-Fi kiosks in the square at Place de la Nation, Paris. These data can be utilized to avoid a bottleneck in crowded places during the time of processions, fairs, or any other such events. Two companies working in the telecom sector in Singapore, M1 and Infocomm Development Authority (IDA), teamed up to provide Wi-Fi to Singapores bus users. For daily commuters, this would be an added perk, and local authorities can also leverage it to push tourism. It also provides details pertaining to an event, smoothens transactional services, and can even stream live videos.
North America to account for the largest market size during the forecast period
The global Wi-Fi Analytics market by region covers 5 major geographic regions, namely, North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. North America is expected to account for the largest market size during the forecast period. The region is projected to hold the highest market share and dominate the market from 2019 to 2024, due to the presence of many solution vendors. The APAC region is witnessing significant growth opportunities, owing to growing technology expenditures in major countries, such as Japan, China, and India, and the demand for cost-effective analytical software and services among Small and Medium-sized Enterprises (SMEs).
Key Wi-Fi Analytics Market Players
The Wi-Fi analytics solution and service vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions, to strengthen their offerings in the market. The major vendors who offer Wi-Fi Analytics solutions globally are Cisco Systems (US), Aruba Networks (US), Purple (UK), Cloud4Wi (US), Fortinet (US), Ruckus Networks (US), Extreme Networks (US), Yelp (US), Singtel (Singapore), SpotOn (US), Eleven Software (US), Aislelabs (Canada), Flame Analytics (Spain), Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks (Canada), Hughes Network System (US), GoZone WiFi (US), Wefi (US), MetTel (US), WhoFi (US), Presence Aware Tech Ltd (UK), and Bloom Intelligence (US).
The study includes an in-depth competitive analysis of these key players in the Wi-Fi analytics market with their company profiles, recent developments, and key market strategies.
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Scope of the Report
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Report Metrics |
Details |
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Market size available for years |
20192024 |
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Base year considered |
2018 |
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Forecast period |
20192024 |
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Forecast units |
Million (USD) |
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Segments covered |
Component, Application, Deployment Model, End Use, and Region |
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Geographies covered |
North America, Europe, APAC, MEA, and Latin America |
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Companies covered |
Cisco Systems (US), Aruba Networks (US), Purple (UK), Cloud4Wi (US), Fortinet (US), Ruckus Networks (US), Extreme Networks (US), Yelp (US), Singtel (Singapore), SpotOn (US), Eleven Software (US), Aislelabs (Canada), Flame Analytics (Spain), Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks (Canada), Hughes Network System (US), GoZone WiFI (US), Wefi (US), MetTel (US), WhoFi (US), Presence Aware Tech Ltd (UK), and Bloom Intelligence (US). |
This research report categorizes the Wi-Fi analytics market based on component, application, deployment model, end use, and region
Based on Component
- Solutions
- Service
- Managed Services
- Professional Services
- Integration
- Support and Maintenance
Based on Application
- Wi-Fi Presence Analytics
- Wi-Fi Marketing Analytics
Based on Deployment model
- Cloud
- On-premises
Based on End Use
- Smart Infrastructure
- Retail
- Sports and Entertainment
- Hospitality
- Others (Transportation and Education)
Based on Regions
- North America
- Europe
- APAC
- MEA
- Latin America
Key Questions Addressed by the Report:
- What are the opportunities in the Wi-Fi analytics market?
- What is the competitive landscape in the market?
- What are the emerging technologies impacting the overall market?
- What are the key use cases existing in the market?
- What are the key trends and dynamics existing in the market?
Frequently Asked Questions (FAQ):
What is Wi-Fi Analytics?
What are the top vendors in Wi-Fi analytics market?
What is the end use are covered in Wi-Fi analytics market?
What are the regulations impacting the Wi-Fi Analytics Market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
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Table of Contents
1 Introduction (Page No. - 16)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Microquadrant Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. - 28)
4 Premium Insights (Page No. - 31)
4.1 Attractive Opportunities in the Wi-Fi Analytics Market
4.2 Market Share Across Regions
5 Wi-Fi Analytics Market Overview (Page No. - 32)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Deployment of Public Wi-Fi
5.2.1.2 Proliferation of Mobile Devices
5.2.1.3 Increasing Adoption of Big Data Analytics
5.2.1.4 Government Initiatives for Smart City Development
5.2.2 Restraints
5.2.2.1 Lack of Standardized Regulatory Compliance Across the Globe
5.2.3 Opportunities
5.2.3.1 Rapid Adoption of IoT Across Enterprises
5.2.3.2 Increased Adoption of Social Media for Customer Engagement
5.2.4 Challenges
5.2.4.1 Lack of Infrastructure in Developing Countries
5.2.4.2 Data Security and Privacy Concerns
5.3 use Cases
5.3.1 SkyFii
5.3.2 Purple
5.3.3 Euclid Analytics
5.3.4 Cloud4Wi
5.3.5 Cloud4Wi
5.4 Industry Trends
5.5 Regulations
5.5.1 General Data Protection Regulation (GDPR)
5.5.2 California Data Privacy Protection Act
5.5.3 Cloud Standard Customer Council (CSCC)
6 Wi-Fi Analytics Market By Component (Page No. - 39)
6.1 Introduction
6.2 Solutions
6.2.1 Growing Demand for Wi-Fi Analytics Solutions to Help Brick and Mortar Business Track Real-Time Customer Location, Footfall, Traffic, and Customer Demographic
6.3 Services
6.3.1 Managed Services
6.3.1.1 Managed Services Include a Complete Suite of Dedicated Wi-Fi Analytics Services
6.3.2 Professional Services
6.3.2.1 Integration
6.3.2.1.1 Integration Services Helping Organizations Achieve Integration Between Enterprise Applications, Partners, and Individuals
6.3.2.2 Support and Maintenance
6.3.2.2.1 Support and Maintenance Services Needed to Enhance Customer Loyalty and Retention
7 Wi-Fi Analytics Market By Application (Page No. - 47)
7.1 Introduction
7.2 Wi-Fi Presence Analytics
7.2.1 Need for Location Data Such as Footfall, Heatmaps, and Crowd Size to Drive the Demand for Presence Analytics
7.3 Wi-Fi Marketing Analytics
7.3.1 Marketing Analytics Entails Knowing More About Customers
8 Wi-Fi Analytics Market By Deployment Model (Page No. - 51)
8.1 Introduction
8.2 Cloud
8.2.1 Subscription-Based Model to Boost the Overall Growth of the Wi-Fi Analytics Market
8.3 On-Premises
8.3.1 On-Premises Deployment to Increase the Security and Privacy of Business Data
9 Wi-Fi Analytics Market By End use (Page No. - 55)
9.1 Introduction
9.2 Smart Infrastructure
9.2.1 Rising Adoption of Smart Technologies to Drive the Market
9.3 Retail
9.3.1 Growing Adoption of Wi-Fi Analytics in Retail to Fuel the Shopping Experience of Customers
9.4 Sports and Entertainment
9.4.1 Improved Experience and Security to Boost the Sales in Sports and Entertainment Industry
9.5 Hospitality
9.5.1 Understanding Customer Needs to Increase Business Revenue in Hospitality
9.6 Others
10 Wi-Fi Analytics Market By Region (Page No. - 62)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Growing Demand for Analysis of Footfall, Customer Engagement, and Customer Experience Management to Drive the Market in the US
10.2.2 Canada
10.2.2.1 High Penetration of Internet Access to Fuel the Growth of Market in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Increasing Demand for Understanding Customers and Improving the Efficiency of Marketing Activities to Boost the Growth of Market in the UK
10.3.2 France
10.3.2.1 Need for Analyzing Customer Behavior in Smart Cities, Sports Venues, and Retail Stores to Drive the Growth of Market in France
10.3.3 Spain
10.3.3.1 Increasing Demand for Improved Efficiency in Marketing Activities to Drive the Growth of Market in Spain
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 High Disposable Income and Increase in Urbanization to Fuel the Growth of Market in China
10.4.2 India
10.4.2.1 Growing use of New Technologies to Boost the Market in India
10.4.3 Singapore
10.4.3.1 Huge Investment From Government and Multinational Companies to Drive the Growth of Market in Singapore
10.4.4 Japan
10.4.4.1 Existing Market and Already Adopted Technology to Boost the Wi-Fi Analytics Market in Japan
10.4.5 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Wi-Fi Analytics to Boost the Sales in the Retail and Hospitality Sector in the Middle East
10.5.2 Africa
10.5.2.1 Transformation in the Overall Mobile and Communication Industry to Boost the Adoption of Wi-Fi Analytics Solutions in Africa
10.6 Latin America
10.6.1 Mexico
10.6.1.1 Increasing Demand for Wi-Fi to Trigger the Growth of Market in Mexico
10.6.2 Brazil
10.6.2.1 Government Initiative to Boost the Growth of Market in Brazil
11 Competitive Landscape (Page No. - 83)
11.1 Competitive Leadership Mapping
11.1.1 Visionaries
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Strength of Product Portfolio
11.3 Business Strategy Excellence
12 Company Profiles (Page No. - 87)
(Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Cisco
12.2 SkyFii
12.3 Cloud4Wi
12.4 Fortinet
12.5 Purple
12.6 Hughes Network Systems
12.7 Aruba
12.8 Ruckus Networks
12.9 Yelp
12.10 Moca
12.11 Singtel
12.12 Aptilo Networks
12.13 Blix
12.14 Flame Analytics
12.15 SpotOn
12.16 Eleven Software
12.17 GoZone WiFi
12.18 Presence Aware Tech
12.19 MetTel
12.20 Bloom Intelligence
*Details on Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MnM View Might Not be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 118)
13.1 Key Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets Subscription Portal
13.4 Available Customization
13.5 Related Reports
13.6 Author Details
List of Tables (59 Tables)
Table 1 United States Dollar Exchange Rate, 20162018
Table 2 Factor Analysis
Table 3 Evaluation Criteria
Table 4 Wi-Fi Analytics Market Size and Growth Rate, 20172024 (USD Million, Y-O-Y %)
Table 5 Market Size By Component, 20172024 (USD Million)
Table 6 Solutions: Market Size By Region, 20172024 (USD Million)
Table 7 Services Market Size, By Type, 20172024 (USD Million)
Table 8 Services: Wi-Fi Analytics Market Size, By Region, 20172024 (USD Million)
Table 9 Managed Services Market Size, By Region, 20172024 (USD Million)
Table 10 Professional Services Market Size, By Region, 20172024 (USD Million)
Table 11 Professional Services Market Size, By Type, 20172024 (USD Million)
Table 12 Integration Services Market Size, By Region, 20172024 (USD Million)
Table 13 Support and Maintenance Services Market Size, 20172024 (USD Million)
Table 14 Wi-Fi Analytics Market Size, By Application, 20172024 (USD Million)
Table 15 Wi-Fi Presence Analytics: Market Size By Region, 20172024 (USD Million)
Table 16 Wi-Fi Marketing Analytics: Market Size By Region, 20172024 (USD Million)
Table 17 Wi-Fi Analytics Market Size, By Deployment Model, 20172024 (USD Million)
Table 18 Cloud: Market Size By Region, 20172024 (USD Million)
Table 19 On-Premises: Market Size By Region, 20172024 (USD Million)
Table 20 Wi-Fi Analytics Market Size, By End Use, 20172024 (USD Million)
Table 21 Smart Infrastructure: Market Size By Region, 20172024 (USD Million)
Table 22 Retail: Market Size By Region, 20172024 (USD Million)
Table 23 Sports and Entertainment: Market Size By Region, 20172024 (USD Million)
Table 24 Hospitality: Market Size By Region, 20172024 (USD Million)
Table 25 Others: Market Size By Region, 20172024 (USD Million)
Table 26 Wi-Fi Analytics Market Size, By Region, 20172024 (USD Million)
Table 27 North America: Market Size By Component, 20172024 (USD Million)
Table 28 North America: Market Size By Service, 20172024 (USD Million)
Table 29 North America: Market Size By Professional Service, 20172024 (USD Million)
Table 30 North America: Market Size By Application, 20172024 (USD Million)
Table 31 North America: Market Size By End Use, 20172024 (USD Million)
Table 32 North America: Market Size By Country, 20172024 (USD Million)
Table 33 Europe: Wi-Fi Analytics Market Size, By Type, 20172024 (USD Million)
Table 34 Europe: Market Size By Service, 20172024 (USD Million)
Table 35 Europe: Market Size By Professional Service, 20172024 (USD Million)
Table 36 Europe: Market Size By Application, 20172024 (USD Million)
Table 37 Europe: Market Size By End Use, 20172024 (USD Million)
Table 38 Europe: Market Size By Country, 20172024 (USD Million)
Table 39 Asia Pacific: Wi-Fi Analytics Market Size, By Component, 20172024 (USD Million)
Table 40 Asia Pacific: Market Size By Service, 20172024 (USD Million)
Table 41 Asia Pacific: Market Size By Professional Service, 20172024 (USD Million)
Table 42 Asia Pacific: Market Size By Application, 20172024 (USD Million)
Table 43 Asia Pacific: Market Size By Deployment Model, 20172024 (USD Million)
Table 44 Asia Pacific: Market Size By End Use, 20172024 (USD Million)
Table 45 Asia Pacific: Market Size By Country, 20172024 (USD Million)
Table 46 Middle East and Africa: Wi-Fi Analytics Market Size, By Component, 20172024 (USD Million)
Table 47 Middle East and Africa: Market Size By Service, 20172024 (USD Million)
Table 48 Middle East and Africa: Market Size By Professional Service, 20172024 (USD Million)
Table 49 Middle East and Africa: Market Size By Application, 20172024 (USD Million)
Table 50 Middle East and Africa: Market Size By Deployment Model, 20172024 (USD Million)
Table 51 Middle East and Africa: Market Size By End Use, 20172024 (USD Million)
Table 52 Middle East and Africa: Market Size By Country, 20172024 (USD Million)
Table 53 Latin America: Wi-Fi Analytics Market Size, By Component, 20172024 (USD Million)
Table 54 Latin America: Market Size By Service, 20172024 (USD Million)
Table 55 Latin America: Market Size By Professional Service, 20172024 (USD Million)
Table 56 Latin America: Market Size By Application, 20172024 (USD Million)
Table 57 Latin America: Market Size By Deployment Model, 20172024 (USD Million)
Table 58 Latin America: Market Size By End Use, 20172024 (USD Million)
Table 59 Latin America: Market Size By Country, 20172024 (USD Million)
List of Figures (31 Figures)
Figure 1 Global Wi-Fi Analytics Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Segments With the Highest Growth Rates During the Forecast Period
Figure 4 Wi-Fi Analytics Market, By Component, 20192024
Figure 5 Market By Application, 20192024
Figure 6 Market By End Use, 20192024
Figure 7 Increasing Need to Analyze Real-Time Consumer Data for Decision-Making to Drive the Wi-Fi Analytics Market
Figure 8 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 9 Drivers, Restraints, Opportunities, and Challenges: Wi-Fi Analytics Market
Figure 10 The Services Segment to Exhibit a Higher Growth Rate During the Forecast Period
Figure 11 Managed Services Segment to Exhibit a Higher Growth Rate During the Forecast Period
Figure 12 Support and Maintenance to Exhibit a Higher Growth Rate During the Forecast Period
Figure 13 Marketing Analytics to Exhibit a Higher Growth Rate During the Forecast Period
Figure 14 The On-Premises Segment to Exhibit a Higher Growth Rate During the Forecast Period
Figure 15 Smart Infrastructure to Exhibit a Higher Growth Rate During the Forecast Period
Figure 16 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Market Snapshot
Figure 19 Wi-Fi Analytics Market, Competitive Leadership Mapping, 2019
Figure 20 Cisco: Company Snapshot
Figure 21 Cisco: SWOT Analysis
Figure 22 SkyFii: Company Snapshot
Figure 23 SkyFii: SWOT Analysis
Figure 24 Cloud4Wi: SWOT Analysis
Figure 25 Fortinet: Company Snapshot
Figure 26 Fortinet: SWOT Analysis
Figure 27 Purple: SWOT Analysis
Figure 28 Hughes Network Systems: Company Snapshot
Figure 29 Aruba: SWOT Analysis
Figure 30 Yelp: Company Snapshot
Figure 31 Singtel: Company Snapshot
The study involved 4 major activities in estimating the current market size for the global Wi-Fi analytics market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary research
In the secondary research process, various secondary sources, such as D&B Hoovers and Bloomberg Businessweek, have been referred to for identifying and collecting information for this study. Secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases.
Primary research
Various primary sources from both supply and demand sides of the Wi-Fi analytics market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing the Wi-Fi analytics associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Following is the breakup of the primary respondents profiles:
To know about the assumptions considered for the study, download the pdf brochure
Wi-Fi Analytics Market Size Estimation
For making market estimates and forecasting the Wi-Fi analytics market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global Wi-Fi analytics market using key companies revenues and their offerings in the market. The research methodology used to estimate the market size includes the following:
- Key players in the market have been identified through extensive secondary research.
- The market size, in terms of value, has been determined with the help of the primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, describe, and forecast the Wi-Fi analytics market by component (solutions and services), application, end use, deployment model, and region
- To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
- To analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
- To forecast the market size of the market segments with respect to 5 main regions, namely, North America, Europe, Middle East and Africa (MEA), Asia Pacific (APAC), and Latin America.
- To profile the key players of the market and comprehensively analyze their market size and core competencies2 in the market
- To track and analyze the competitive developments, such as new product launches; mergers and acquisitions; and partnerships, agreements, and collaborations, in the global Wi-Fi analytics market
Available customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product analysis
- Product matrix gives a detailed comparison of the product portfolio of each company
Company information
- Detailed analysis and profiling of additional market players up to 5
Growth opportunities and latent adjacency in Wi-Fi Analytics Market