Wearable Display Market by Product Type (Smart Bands, Smartwatches, Head-Mounted Displays), Display Technology (LED-Backlit LCD, OLED), Panel Type (Rigid, Flexible, Microdisplay), Display Size, Vertical, and Geography - Global Forecast to 2023
The wearable display market size was valued at USD 1.05 Billion in 2017 and is expected to reach USD 3.37 Billion by 2023, at a CAGR of 20.33% during the forecast period. The base year used for this study is 2017 and the forecast period is between 2018 and 2023.
- Base Year: 2017
- Estimated Year: 2018
- Projected Year: 2023
- Forecast Period: 2018 to 2023
Objectives of the Study:
- To define, describe, and forecast the wearable display market, in terms of value, on the basis of display technology, panel type, product type, display size, vertical, and geography
- To forecast the market size of various segments with respect to 4 major regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To define, describe, and forecast the market, in terms of volume, on the basis of product type
- To provide detailed information regarding the major factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To strategically analyze the micromarkets1 with respect to growth trends, prospects, and contribution to the total market
- To analyze opportunities for the stakeholders by identifying the high-growth segments in the market
- To study the complete value chain and allied industry segments, and perform a value chain analysis of the global wearable display market
- To track and analyze competitive developments such as joint ventures, mergers & acquisitions, product launches & developments, and research and development (R&D) in the market
- To strategically profile the key players in the market, comprehensively analyze their market ranking and core competencies2, and provide details of the competitive landscape for leaders in the market
Research Methodology:
The research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches have been used to estimate and validate the size of the market, as well as the other dependent submarkets. Key players in the market have been identified through secondary research. Secondary sources include references such as annual reports, company press releases, Factiva, and investor presentations of companies; white papers, consumer electronics exhibitions, certified publications (such as IEEE, Science direct, and articles from recognized authors); websites (such as OLED-info, CNET, FlexTech Alliance, Inc., and Touch Taiwan); directories; and databases. All the percentage shares and breakdowns have been determined by using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The breakdown of the profiles of the primaries has been depicted in the figure below.
To know about the assumptions considered for the study, download the pdf brochure
The value chain of the market includes developers of display technologies and associated materials required to manufacture display panels; and panel manufacturers, raw material providers, and brand customers (manufacturing the end products). Some of the major companies operating in the wearable display market are Samsung Electronics (South Korea), LG Display (South Korea), AU Optronics (Taiwan), Japan Display (Japan), Sharp (Japan), BOE Technology (China), Tianma Microelectronics (China), Kopin Corporation (US), Truly Semiconductors (China), eMagin Corporation (US), Hannstar Display (Taiwan), Varitronix International (China), TCL Display Technology (China), Yunnan OLiGHTEK (China), and Lumus Vision (Israel).
Key Target Audience:
- Raw material providers
- Display panel providers
- Display device providers
- Display-related service providers
- Display-related associations, organizations, forums, and alliances
- Government bodies, such as regulating authorities and policy makers
- Venture capitalists, private equity firms, and start-up companies
- Semiconductor component suppliers
- Display panel and devices distributors and sales firms
- End users of display devices
- Research institutes, organizations, and consulting companies
“The study answers several questions for the target audience; this primarily includes the market segments to focus on over the next 2 to 5 years for prioritizing efforts and investments.”
Report Scope:
In this report, the market has been segmented on the basis of:
Product Type:
- Smart Bands/Activity Trackers
- Smartwatches
- Head-Mounted Displays
Display Technology:
- LED-Backlit LCD
- OLED
Panel Type:
- Rigid
- Flexible
- MIcrodisplay
Display Size (Diagonal):
- Less than 1 Inch
- 1 to 2 Inches
- More than 2 Inches
Vertical:
- Consumer
- Military & Defense
- Healthcare
- Enterprise & Industry
- Commercial
- Others
Region:
- North America
- Europe
- Asia Pacific (APAC)
- Rest of the World (RoW)
Company Profiles: Detailed analysis of major companies in the market
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
-
Company Information
Detailed analysis and profiling of additional market players (up to five)
-
Industry-Specific Data
Detailed analysis of specific industries and respective use cases or applications of display panels
Get more insight on other verticals of Semiconductor and Electronics Market Research Reports & Consulting
The wearable display market is expected to be valued at USD 1.34 Billion in 2018 and is likely to reach USD 3.37 Billion by 2023, at a CAGR of 20.33% between 2018 and 2023. Increased use of flexible OLED displays in smartwatches, rising demand for OLED display for use in smart wearable devices, and technological shift and development of energy-efficient and high-specification display products are some of the major factors driving the growth of the market. With the increasing adoption of AR/VR devices and the development of micro-LED displays for smart wearable devices, the market is expected to witness a significant growth during the forecast period.
The report covers the market by display technology, panel type, product type, display size (diagonal), vertical, and geography. Head-mounted displays are likely to hold the largest share of the wearable display market, by product type, throughout the forecast period. Increasing use of AR HMDs or smart glasses in enterprise and industry applications is expected to drive the growth of the market for OLED-based head mounted displays. Moreover, AR can be used to teach complex maintenance procedures for factory equipment overlaying animation-based instructions and reference materials directly onto the physical gear. Many AR HMD or smart glass manufacturers are expected to target the enterprise and industry segment in the coming years.
The wearable display market in APAC is expected to grow at the highest rate during the forecast period owing to the presence of major display panel and brand product manufacturers in the region companies usually launch their products or technologies in their respective regions. Early exposure of the latest display products is driving the growth of the market in APAC.
However, the high cost associated with new display technology-based products and high power consumption by wearable devices are restraining the growth of the wearable display market. The fluctuating average selling price of panels poses a major challenge for display panel manufacturers. This report discusses the drivers, restraints, opportunities, and challenges pertaining to the market; analyzes the current market scenario; and forecasts market size till 2023.
Major companies operating in the market are Samsung Electronics (South Korea), LG Display (South Korea), AU Optronics (Taiwan), Japan Display, (Japan), Sharp (Japan), BOE Technology (China), Tianma Microelectronics (China), Kopin Corporation (US), Truly Semiconductors (China), eMagin Corporation (US), Hannstar Display (Taiwan), Varitronix International (China), TCL Display Technology (China), Yunnan OLiGHTEK (China), Lumus Vision (Israel), Dresden Microdisplay (Germany), Jasper Display (Taiwan), Raontech (South Korea), E Ink (Taiwan), and Neovel Technologies (US).
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Table of Contents
1 Introduction (Page No. - 17)
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 List of Major Secondary Sources
2.1.1.2 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Key Data From Primary Sources
2.1.2.3 Key Industry Insights
2.1.2.4 Breakdown of Primaries
2.1.3 Secondary and Primary Research
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing Market Share By Bottom-Up Analysis (Demand-Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing Market Share By Top-Down Analysis (Supply-Side)
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 30)
4 Premium Insights (Page No. - 34)
4.1 Attractive Opportunities in the Wearable Display Market
4.2 Market, By Product Type
4.3 Market, By Display Size
4.4 Market, By Panel Type
4.5 Market in APAC, By Product Type and Country (2017)
4.6 Market, By Vertical (2017–2023)
4.7 Market, By Geography (2017)
5 Market Overview (Page No. - 38)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increased Use of Flexible OLED Displays in Smartwatches
5.2.1.2 Rising Demand for OLED Display in Smart Wearable Devices
5.2.1.3 Technological Shift and Development of Energy-Efficient and High-Specification Display Products
5.2.2 Restraints
5.2.2.1 High Costs Associated With New Display Technology-Based Products
5.2.2.2 High Power Consumption and Efficiency in Wearable Devices
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of AR/VR Devices
5.2.3.2 Development of Micro-LED Displays for Smart Wearable Devices
5.2.4 Challenges
5.2.4.1 Latency in AR/VR Systems
5.3 Industry Trends
5.4 Value Chain Analysis
5.4.1 Research and Development
5.4.2 Panel Manufacturing
5.4.3 Product Development
5.5 High Growth Opportunities
6 Wearable Display Market, By Product Type (Page No. - 44)
6.1 Introduction
6.2 Smart Bands/Activity Trackers
6.3 Smartwatches
6.4 Head-Mounted Displays
6.4.1 Augmented Reality
6.4.2 Virtual Reality
7 Wearable Display Market, By Display Technology (Page No. - 66)
7.1 Introduction
7.2 LED-Backlit LCD
7.3 OLED
8 Wearable Display Market, By Panel Type (Page No. - 73)
8.1 Introduction
8.2 Rigid
8.3 Flexible
8.4 Microdisplay
9 Wearable Display Market, By Display Size (Diagonal) (Page No. - 77)
9.1 Introduction
9.2 Less Than 1 Inch
9.3 1 to 2 Inches
9.4 More Than 2 Inches
10 Wearable Display Market, By Vertical (Page No. - 81)
10.1 Introduction
10.2 Consumer
10.2.1 Gaming
10.2.2 Entertainment
10.2.3 Sports
10.2.4 Others
10.3 Military & Defense
10.4 Healthcare
10.5 Enterprise and Industry
10.6 Commercial
10.6.1 Advertising, Marketing, and Branding
10.6.2 Retail
10.6.3 Tourism
10.7 Others
10.7.1 Education & Training
10.7.2 Public Safety
11 Wearable Display Market, By Region (Page No. - 88)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 South Korea
11.4.4 Rest of APAC
11.5 Rest of the World
11.5.1 Middle East
11.5.2 Africa
11.5.3 South America
12 Competitive Landscape (Page No. - 111)
12.1 Overview
12.2 Key Players in the Wearable Display Market
12.3 Competitive Situations and Trends
12.4 Competitive Scenario
12.4.1 Product Launches and Developments
12.4.2 Partnerships, Collaborations, and Agreements
12.4.3 Expansions
13 Company Profiles (Page No. - 116)
13.1 Key Players
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.1.1 Samsung Electronics
13.1.2 LG Display
13.1.3 AU Optronics
13.1.4 Japan Display
13.1.5 Sharp (Foxconn)
13.1.6 BOE Technology
13.1.7 Tianma Microelectronics
13.1.8 Kopin Corporation
13.1.9 Truly Semiconductors
13.1.10 Emagin Corporation
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
13.2 Other Important Players
13.2.1 Hannstar Display
13.2.2 Varitronix International
13.2.3 TCL Display Technology
13.2.4 Yunnan Olightek
13.2.5 Lumus Vision
13.3 Key Innovators
13.3.1 Dresden Microdisplay
13.3.2 Jasper Display
13.3.3 Raontech
13.3.4 E Ink
13.3.5 Neovel Technologies
14 Appendix (Page No. - 152)
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports
14.7 Author Details
List of Tables (69 Tables)
Table 1 Wearable Display Market, By Product Type, 2015–2023 (Million Units)
Table 2 Market, By Product Type, 2015–2023 (USD Million)
Table 3 Market for Smart Bands/Activity Trackers, By Display Technology, 2015–2023 (USD Million)
Table 4 Market for Smart Bands/Activity Trackers, By Region, 2015–2023 (USD Million)
Table 5 Market for Smart Bands/Activity Trackers in North America, By Country, 2015–2023 (USD Million)
Table 6 Market for Smart Bands/Activity Trackers in Europe, By Country/Region, 2015–2023 (USD Million)
Table 7 Market for Smart Bands/Activity Trackers in APAC, By Country/Region, 2015–2023 (USD Million)
Table 8 Market for Smart Bands/Activity Trackers in RoW, By Region, 2015–2023 (USD Million)
Table 9 Market for Smartwatches, By Display Technology, 2015–2023 (USD Million)
Table 10 Market for Smartwatches, By Region, 2015–2023 (USD Million)
Table 11 Market for Smartwatches in North America, By Country, 2015–2023 (USD Million)
Table 12 Market for Smartwatches in Europe, By Country/Region, 2015–2023 (USD Million)
Table 13 Market for Smartwatches in APAC, By Country/Region, 2015–2023 (USD Million)
Table 14 Market for Smartwatches in RoW, By Region, 2015–2023 (USD Million)
Table 15 Wearable Display Market for HMD, By Device Type, 2015–2023 (Million Units)
Table 16 Market for HMD, By Device Type, 2015–2023 (USD Million)
Table 17 Market for Head-Mounted Displays, By Display Technology, 2015–2023 (USD Million)
Table 18 Market for Head-Mounted Displays, By Region, 2015–2023 (USD Million)
Table 19 Market for Head-Mounted Displays in North America, By Country, 2015–2023 (USD Million)
Table 20 Market for Head-Mounted Displays in Europe, By Country/Region, 2015–2023 (USD Million)
Table 21 Market for Head-Mounted Displays in APAC, By Country/Region, 2015–2023 (USD Million)
Table 22 Market for Head-Mounted Displays in RoW, By Region, 2015–2023 (USD Million)
Table 23 Market for AR HMD, By Display Technology, 2015–2023 (USD Million)
Table 24 Market for AR HMD, By Region, 2015–2023 (USD Million)
Table 25 Market for AR HMD in North America, By Country, 2015–2023 (USD Million)
Table 26 Market for AR HMD in Europe, By Country/Region, 2015–2023 (USD Million)
Table 27 Market for AR HMD in APAC, By Country/Region, 2015–2023 (USD Million)
Table 28 Market for AR HMD in RoW, By Region, 2015–2023 (USD Million)
Table 29 Market for VR HMD, By Display Technology, 2015–2023 (USD Million)
Table 30 Wearable Display Market for VR HMD, By Region, 2015–2023 (USD Million)
Table 31 Market for VR HMD in North America, By Country, 2015–2023 (USD Million)
Table 32 Market for VR HMD in Europe, By Country/Region, 2015–2023 (USD Million)
Table 33 Market for VR HMD in APAC, By Country/Region, 2015–2023 (USD Million)
Table 34 Market for VR HMD in RoW, By Region, 2015–2023 (USD Million)
Table 35 Market, By Display Technology, 2015–2023 (USD Million)
Table 36 Market for LCD-Based Wearable Displays, By Product Type, 2015–2023 (USD Million)
Table 37 Market for LCD-Based Head-Mounted Displays, By Type, 2015–2023 (USD Million)
Table 38 Market for OLED-Based Wearable Displays, By Product Type, 2015–2023 (USD Million)
Table 39 Market for OLED-Based Head-Mounted Displays, By Type, 2015–2023 (USD Million)
Table 40 Market, By Panel Type, 2015–2023 (USD Million)
Table 41 Market, By Display Size, 2015–2023 (USD Million)
Table 42 Market, By Vertical, 2015–2023 (USD Million)
Table 43 Wearable Display Market, By Region, 2015–2023 (USD Million)
Table 44 Market in North America, By Product Type, 2015–2023 (USD Million)
Table 45 Market in North America, By Country, 2015–2023 (USD Million)
Table 46 Market in the US, By Product Type, 2015–2023 (USD Million)
Table 47 Market in Canada, By Product Type, 2015–2023 (USD Million)
Table 48 Market in Mexico, By Product Type, 2015–2023 (USD Million)
Table 49 Market in Europe, By Product Type, 2015–2023 (USD Million)
Table 50 Market in Europe, By Country/Region, 2015–2023 (USD Million)
Table 51 Market in the UK, By Product Type, 2015–2023 (USD Million)
Table 52 Market in Germany, By Product Type, 2015–2023 (USD Million)
Table 53 Market in France, By Product Type, 2015–2023 (USD Million)
Table 54 Market in Rest of Europe, By Product Type, 2015–2023 (USD Million)
Table 55 Wearable Display Market in APAC, By Product Type, 2015–2023 (USD Million)
Table 56 Market in APAC, By Country/Region, 2015–2023 (USD Million)
Table 57 Market in China, By Product Type, 2015–2023 (USD Million)
Table 58 Market in Japan, By Product Type, 2015–2023 (USD Million)
Table 59 Market in South Korea, By Product Type, 2015–2023 (USD Million)
Table 60 Market in Rest of APAC, By Product Type, 2015–2023 (USD Million)
Table 61 Market in RoW, By Product Type, 2015–2023 (USD Million)
Table 62 Market in RoW, By Region, 2015–2023 (USD Million)
Table 63 Market in the Middle East, By Product Type, 2015–2023 (USD Million)
Table 64 Market in Africa, By Product Type, 2015–2023 (USD Million)
Table 65 Market in South America, By Product Type, 2015–2023 (USD Million)
Table 66 Top 5 Players in the Wearable Display Market, 2017
Table 67 Product Launches and Developments (2014–2017)
Table 68 Partnerships, Collaborations, and Agreements (2016–2017)
Table 69 Expansions (2017)
List of Figures (54 Figures)
Figure 1 Segmentation of the Wearable Display Market
Figure 2 Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Assumptions for Research Study
Figure 6 Market Size (USD Million) (2016–2023)
Figure 7 Head-Mounted Displays to Hold the Largest Size of the Market By 2023
Figure 8 Market for the Commercial Vertical to Grow at the Highest CAGR Between 2018 and 2023
Figure 9 Market for OLEDs to Grow at the Highest CAGR Between 2018 and 2023
Figure 10 APAC to Dominate the Wearable Display Market During the Forecast Period
Figure 11 Market to Grow at A Significant Rate Between 2018 and 2023 Owing to Their Rising Number of Applications and Increasing Adoption of AR/VR Headsets
Figure 12 Market for Head-Mounted Displays to Grow at the Highest CAGR During the Forecast Period
Figure 13 Market for Wearable Displays With A Display Size of Less Than 1 Inch to Grow at the Highest CAGR During the Forecast Period
Figure 14 Rigid Wearable Displays Held the Largest Size of the Market in 2017
Figure 15 Head-Mounted Displays Held the Largest Share of the Market in APAC in 2017
Figure 16 Market for the Commercial Vertical to Grow at the Highest CAGR Between 2018 and 2023
Figure 17 APAC Held the Largest Share of the Market in 2017
Figure 18 Drivers, Restraints, Opportunities, and Challenges for the Market
Figure 19 Smartwatches Shipment, 2017 and 2023 (Million Units)
Figure 20 Wearable Display Market: Value Chain Analysis
Figure 21 Product Development Emerges as the Key Trend in the Market
Figure 22 Market, By Product Type
Figure 23 OLED to Lead the Market for Smart Bands/Activity Trackers Throughout the Forecast Period
Figure 24 OLED to Lead the Market for Smartwatches Throughout the Forecast Period
Figure 25 APAC to Lead the Market for Smartwatches By 2023
Figure 26 Middle East to Dominate the Market for Smartwatches in RoW Throughout the Forecast Period
Figure 27 APAC to Hold the Largest Size of the Market for Head-Mounted Displays Throughout the Forecast Period
Figure 28 Market for AR HMD in APAC to Grow at the Highest Rate Between 2018 and 2023
Figure 29 Market for VR HMD in China to Grow at the Highest CAGR During the Forecast Period
Figure 30 Market, By Display Technology
Figure 31 Market for LCD-Based AR HMDS to Grow at A Higher CAGR During the Forecast Period
Figure 32 Head-Mounted Displays to Lead the Market for OLED-Based Wearable Displays Throughout the Forecast Period
Figure 33 Wearable Display Market, By Panel Type
Figure 34 Flexible Displays to Lead the Market for Wearable Displays Throughout the Forecast Period
Figure 35 Market, By Display Size (Diagonal)
Figure 36 Wearable Displays Whose Sizes are Less Than 1 Inch are Expected to Experience the Highest CAGR Throughout the Forecast Period
Figure 37 Wearable Displays for Consumer Vertical to Dominate the Market Throughout the Forecast Period
Figure 38 Market, By Geography
Figure 39 Market in China to Witness A Significant Growth During the Forecast Period
Figure 40 Snapshot of the Wearable Display Market in North America
Figure 41 Snapshot of the Market in Europe
Figure 42 Snapshot of the Market in APAC
Figure 43 Product Launches and Developments Emerged as the Key Growth Strategy Adopted By the Companies Between 2014 and 2017
Figure 44 Market Evaluation Framework: Product Launches & Developments Have Fueled Growth and Innovation Between 2015 and 2017
Figure 45 Samsung Electronics: Company Snapshot
Figure 46 LG Display: Company Snapshot
Figure 47 AU Optronics: Company Snapshot
Figure 48 Japan Display: Company Snapshot
Figure 49 Sharp: Company Snapshot
Figure 50 BOE Technology: Company Snapshot
Figure 51 Tianma Microelectronics: Company Snapshot
Figure 52 Kopin Corporation: Company Snapshot
Figure 53 Truly Semiconductors: Company Snapshot
Figure 54 Emagin Corporation: Company Snapshot
Growth opportunities and latent adjacency in Wearable Display Market