Soil Wetting Agents Market by Form (Liquid and Granular), Application (Turf Care and Agriculture), End-Use Products (Crop Protection Products and Fertilizers), & by Region (North America, Europe, Asia-Pacific, Latin America and Row) - Global Forecasts to 2020
The soil wetting agents market is estimated to be valued at USD 95.86 Million in 2015. It is projected to grow at a CAGR of 6.20% from 2015 to 2020. The global market is segmented on the basis of its form into liquid and granular. On the basis of application, it is segmented into turf care and agriculture whereas end-user products include crop protection and fertilizers. It is further segmented on the basis of regions into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW). With the increasing environmental concern and growing interest in turf management in European as well as American economies, the demand for soil wetting agents is expected to enhance the market growth in the near future.
This report includes estimations of market sizes for value (USD million) and volume (Tons). Both, top-down and bottom-up approaches have been used to estimate and validate the size of the global market. Key players in the market have been identified through secondary research, and their market share in respective regions has been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and were verified through primary sources. The figure below shows the breakdown of profiles of industry experts who participated in the primary discussions.
The key players involved in this market include Nufarm Limited (Australia), The Wilbur Ellis Company (U.S.), Brettyoung Seeds Limited (Canada), and BASF SE (Germany).
This report is targeted at the existing players in the industry, which include soil wetting agents manufacturers, soil wetting agents distributors, and research institutions. Key participants in the supply chain of soil wetting agents are raw material suppliers, government bodies, distributors, and end users such as farmers.
The study answers several questions for stakeholders, primarily which market segments to focus on in next two to five years for prioritizing efforts and investments.
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On the basis of form, the market is segmented as follows:
- Liquid
- Granular
On the basis of application, the market is segmented as follows:
- Turf care
- Agriculture
On the basis of end-use products, the market is segmented as follows:
- Crop Protection products
- Insecticides
- Pesticides
- Fungicides
- Fertilizers
- N (Nitrogen)
- P (Phosphorous)
- K (Potassium)
On the basis of region, the market is segmented as follows:
- North America
- Europe
- Asia-Pacific
- Latin America
- RoW
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The soil wetting agents market is projected to grow at a CAGR of 6.20% from 2015 to reach USD 129.5 Million by 2020. The primary factors driving this market are the increasing application in turf care as a penetrant and humectant, and adoption of precision farming and protected agriculture. The growing turf care application, especially in North America and Europe, drives the market at a high rate. Protected agriculture is mainly practiced in greenhouses and nurseries, and ornamental horticulture. The intensive use of agrochemicals in protected agriculture drives the use of soil wetting agents, which further propels the growth of this market.
Based on the form of soil wetting agents, the market is led by liquid form segment, followed by granular form segment in terms of value in 2014. The effect of application of liquid soil wetting agents on soil is faster than granular soil wetting agents.
The global market is segmented on the basis of application into turf care and agriculture. In terms of applications, use of soil wetting agents in turf care was most profound in terms of value in 2014. The market is driven by changing notions about agriculture, shifting from conventional to new methods of farming coupled with the need to increase agricultural productivity.
On the basis of end-use products, the soil wetting agents market is classified into crop protection and fertilizers. The soil wetting agents in crop protection products is driven by the growing incidence of droughts and need to increase the yield to meet the growing demand for food.
The market is also segmented on the basis of region into North America, Europe, Asia-Pacific, Latin America and the Rest of the World (RoW); this has been further segmented on the basis of their key countries. The market in the Asia-Pacific depict a strong scope for development due to adoption of better farming practices in order to meet the food requirements of the growing population.
Stringent regulations in the EU and USDA are limiting the use of soil wetting agents in agriculture, and hamper the growth of the market. Despite the fact that the crop protection market has been recording growth over the years, the industry is expected to be hindered by new EU and FAO regulations. The soil wetting agents market is fragmented and competitive, with a large number of players operating at regional and local levels. The key players in the market adopted acquisitions, expansions, and investments as their preferred strategies. Companies such as Nufarm Limited (Australia), Brettyoung Seeds Limited (Canada), The Wilbur Ellis Company (U.S.), and BASF SE (Germany) have been profiled in the report.
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Table of Contents
1 Introduction (Page No. - 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Years Considered for the Study
1.4 Currency
1.5 Units
1.6 Stakeholders
1.7 Limitations
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Demand-Side Analysis
2.2.2.1 Growth in the Agrochemicals Industry
2.2.2.2 Differences in Soil Texture Across Regions and Countries
2.2.2.3 Growing Demand for Crop Protection Chemicals in Emerging Countries
2.2.3 Supply-Side Analysis
2.2.3.1 Advancements in the Agrochemical Industry
2.3 Market Size Estimation
2.4 Market Breakdown & Data Triangulation
2.5 Research Assumptions & Limitations
2.5.1 Assumptions of the Research Study
2.6 Limitations of the Research Study
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 31)
4.1 Attractive Opportunities in the Market
4.2 Liquid Segment to Dominate Among Market, By Form
4.3 Turf Care Dominated the North American Market, Followed By Agriculture, By Application, in 2014
4.4 U.S. to Dominate the Global Soil Wetting Agents Market By 2020
4.5 Market for Soil Wetting Agents: Country-Level Market Leaders
4.6 Liquid Segment to Account for the Largest Share in the Market, By Form, 2015
4.7 Market for Soil Wetting Agents: Life Cycle Analysis, By Region
5 Market Overview (Page No. - 38)
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 Market for Soil Wetting Agents, By Form
5.3.2 Market for Soil Wetting Agents, By Application
5.3.3Market for Soil Wetting Agents, By End-Use Products
5.4 Market Dynamics
5.4.1 Market Drivers
5.4.1.1 Increasing Application in Turf Care Increases the Demand for Soil Wetting Agents
5.4.1.2 Adoption of Precision Farming and Protected Agriculture Propel the Demand for Soil Wetting Agents
5.4.2 Restraints
5.4.2.1 Growing Environmental Concerns
5.4.2.2 Lack of Awareness Among Farmers About Soil Wetting Agents
5.4.3 Opportunities
5.4.3.1 Rapid Growth in Bio-Based Soil Wetting Agents
5.4.3.2 High Growth Potential in Developing Countries
5.4.4 Challenges
5.4.4.1 Adverse Effects of Agrochemicals on Human Health
5.4.4.2 Stringent Regulations
6 Wetting Agents Market, By Form (Page No. - 46)
6.1 Introduction
6.2 Liquid
6.3 Granular
7 Market for Soil Wetting Agents, By Application (Page No. - 52)
7.1 Introduction
7.2 Turf Care
7.3 Agriculture
8 Market for Soil Wetting Agents, By End-Use Product (Page No. - 58)
8.1 Introduction
8.2 Crop Protection Products
8.3 Fertilizers
9 Market for Soil Wetting Agents, By Region (Page No. - 65)
9.1 Introduction
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 U.K.
9.3.2 Germany
9.3.3 The Netherlands
9.3.4 Italy
9.3.5 France
9.3.6 Spain
9.3.7 Rest of Europe
9.4 Asia-Pacific
9.4.1 Australia-New Zealand
9.4.2 Japan
9.4.3 China
9.4.4 India
9.4.5 Rest of Asia-Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Rest of Latin America
9.6 RoW (Middle East & African Countries)
9.6.1 Middle East
9.6.2 Africa
10 Competitive Landscape (Page No. - 94)
10.1 Overview
10.2 Competitive Situation & Trends
10.2.1 Acquisitions
10.2.2 Expansions & Investments
10.2.3 Agreements & Partnerships
11 Company Profiles (Page No. - 100)
11.1 Introduction
11.2 BASF SE
11.3 Wilbur-Ellis Company
11.4 Seasol International Pty Ltd
11.5 Nufarm Limited
11.6 Brett-Young Seeds Limited
11.7 Grow More, Inc.
11.8 MD Biocoals Pvt. Ltd.
11.9 ADS Agrotech Private Limited
11.10 Geoponics Corp.
11.11 Milliken Chemical
*Details on Financials, Products & Services, Key Strategy, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.
12 Appendix (Page No. - 122)
12.1 Discussion Guide
12.2 Introducing RT: Real-Time Market Intelligence
12.3 Available Customizations
12.4 Related Reports
List of Tables (76 Tables)
Table 1 Number of Golf Courses, By Major Country in Europe, 2011
Table 2 Soil Wetting Agents Market Size, By Form, 20132020 (USD Thousand)
Table 3 Market Size, By Form, 20132020 (Tons)
Table 4 Liquid: By Market Size, By Region,20132020 (USD Thousand)
Table 5 Liquid: Market Size, By Region, 20132020 (Tons)
Table 6 Granular: Market Size, By Region, 20132020 (USD Thousand)
Table 7 Granular: Market Size, By Region,20132020 (Tons)
Table 8 Market Size for Soil Wetting Agents, By Application,2013-2020 (USD Thousand)
Table 9 Market Size, By Application, 20132020 (Tons)
Table 10 Turf Care: By Market Size, By Region, 20132020 (USD Thousand)
Table 11 Turf Care: Market Size, By Region,20132020 (Tons)
Table 12 Agriculture: By Market Size, By Region, 20132020 (USD Thousand)
Table 13 Agriculture: Market Size, By Region,20132020 (Tons)
Table 14 Market Size for Soil Wetting Agents, By End-Use Product, 20132020 (USD Thousand)
Table 15 Market Size, By End-Use Product, 20132020 (Tons)
Table 16 Crop Protection Products: Market Size, By Region, 20132020 (USD Thousand)
Table 17 Crop Protection Products: Market Size, By Region, 20132020 (Tons)
Table 18 Crop Protection Products: Market Size, By End-Use Product, 20132020 (USD Thousand)
Table 19 Fertilizers: Market Size for Soil Wetting Agents, By Region, 20132020 (USD Thousand)
Table 20 Fertilizers: Market Size, By Region,20132020 (Tons)
Table 21 Fertilizers: Market Size, By End-Use Product, 20132020 (USD Thousand)
Table 22 Market Size for Soil Wetting Agents, By Region, 20132020 (USD Thousand)
Table 23 Market Size, By Region, 20132020 (Tons)
Table 24 North America: Soil Wetting Agents Market Size, By Country, 20132020 (USD Thousand)
Table 25 North America: Market Size, By Form, 20132020 (USD Thousand)
Table 26 North America: Market Size, By Form,20132020 (Tons)
Table 27 North America: Market Size, By Application, 20132020 (USD Thousand)
Table 28 North America: Market Size, By Application, 20132020 (Tons)
Table 29 North America: Market Size, By End-Use Product, 20132020 (USD Thousand)
Table 30 U.S.: Market Size for Soil Wetting Agents, By Application, 20132020 (USD Thousand)
Table 31 Canada: Market Size, By Application, 20132020 (USD Thousand)
Table 32 Mexico: Market Size, By Application, 20132020 (USD Thousand)
Table 33 Europe: Market Size, By Country, 20132020 (USD Thousand)
Table 34 Europe: Soil Wetting Agents Market Size, By Form,20132020 (USD Thousand)
Table 35 Europe: Market Size, By Form, 20132020 (Tons)
Table 36 Europe: Market Size, By Application, 20132020 (USD Thousand)
Table 37 Europe: Market Size, By Application,20132020 (Tons)
Table 38 Europe: Market Size, By End-Use Product, 20132020 (USD Thousand)
Table 39 U.K.: Market Size for Soil Wetting Agents, By Application, 20132020 (USD Thousand)
Table 40 Germany: Market Size, By Application, 20132020 (USD Thousand)
Table 41 The Netherlands: Market Size, By Application, 20132020 (USD Thousand)
Table 42 Italy: Market Size, By Application, 20132020 (USD Thousand)
Table 43 France: Market Size, By Application, 20132020 (USD Thousand)
Table 44 Spain: Market Size, By Application, 20132020 (USD Thousand)
Table 45 Rest of Europe: Market Size, By Application, 20132020 (USD Thousand)
Table 46 Asia-Pacific: Market Size, By Country, 20132020 (USD Thousand)
Table 47 Asia-Pacific: Market Size, By Form, 20132020 (USD Thousand)
Table 48 Asia-Pacific: Market Size for Soil Wetting Agents, By Form,20132020 (Tons)
Table 49 Asia-Pacific: Market Size, By Application, 20132020 (USD Thousand)
Table 50 Asia-Pacific: Market Size, By Application, 20132020 (Tons)
Table 51 Asia-Pacific: Market Size, By End-Use Product, 20132020 (USD Thousand)
Table 52 Australia-New Zealand:Market Size for Soil Wetting Agents, By Application, 20132020 (USD Thousand)
Table 53 Japan: Market Size, By Application, 20132020 (USD Thousand)
Table 54 China: Market Size for Soil Wetting Agents, By Application, 20132020 (USD Thousand)
Table 55 India: Market Size, By Application, 20132020 (USD Thousand)
Table 56 Rest of Asia-Pacific: Market Size, By Application, 20132020 (USD Thousand)
Table 57 Latin America: Market Size, By Country, 20132020 (USD Thousand)
Table 58 Latin America: Market Size, By Form, 20132020 (USD Thousand)
Table 59 Latin America: Market Size for Soil Wetting Agents, By Form,20132020 (Tons)
Table 60 Latin America: Market Size, By Application, 20132020 (USD Thousand)
Table 61 Latin America: Market Size, By Application, 20132020 (Tons)
Table 62 Latin America: Market Size, By End-Use Product, 20132020 (USD Thousand)
Table 63 Brazil:Market Size for Soil Wetting Agents, By Application, 20132020 (USD Thousand)
Table 64 Argentina: By Market Size, By Application, 20132020 (USD Thousand)
Table 65 Rest of Latin America: Market Size for Soil Wetting Agents, By Application, 20132020 (USD Thousand)
Table 66 RoW: Market Size, By Region,20132020 (USD Thousand)
Table 67 RoW: Market Size, By Form,20132020 (USD Thousand)
Table 68 RoW: Market Size, By Form, 20132020 (Tons)
Table 69 RoW: Market Size, By Application, 20132020 (USD Thousand)
Table 70 RoW: Market Size, By Application, 20132020 (Tons)
Table 71 RoW: Market Size, By End-Use Product, 20132020 (USD Thousand)
Table 72 Middle-East: Market Size for Soil Wetting Agents, By Application, 20132020 (USD Thousand)
Table 73 Africa: Soil Wetting Agents Market Size, By Application, 20132020 (USD Thousand)
Table 74 Acquisitions, 2010-2015
Table 75 Expansions & Investments, 2010-2015
Table 76 Agreements, Partnerships & Collaborations, 2010-2015
List of Figures (43 Figures)
Figure 1 Market Segmentation
Figure 2 Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Limitations of the Research Study
Figure 8 Liquid Soil Wetting Agents to Dominate the Market in Terms of Volume (Tons) From 2015 to 2020
Figure 9 Crop Protection Products to Dominate the Market in Terms of Value From 2015 to 2020
Figure 10 Turf Care Application Segment to Dominate this Market in Terms of Value From 2015 to 2020
Figure 11 North America Captured the Highest Market Share for Soil Wetting Agents in 2014
Figure 12 Emerging Economies Offer Attractive Opportunities in the global Market
Figure 13 Granular Segment in the Global Market to Grow at the Highest CAGR From 2015 to 2020
Figure 14 Argentina is Projected to Be Fastest-Growing Country-Level Market for Soil Wetting Agents From 2015 to 2020
Figure 15 Emerging Asian and Latin American Economies to Grow Faster Than Developed Markets
Figure 16 Liquid Segment to Dominate the Global Soil Wetting Agents Market, Followed By Granular in 2015
Figure 17 Market for Soil Wetting Agents in Asia-Pacific and Latin America to Enter the Exponential Growth Phase By 2020
Figure 18 Evolution of Soil Wetting Agents (1950-2000)
Figure 19 By Form
Figure 20 By Application
Figure 21 By End-Use Product
Figure 22 Liquid Segment to Dominate the Market in 2015
Figure 23 North America to Dominate the Liquid Segment of Market in 2015
Figure 24 Turf Care Segment to Dominate the Market in 2015
Figure 25 North America to Dominate the Turf Care Segment in 2015
Figure 26 Crop Protection Products Segment to Dominate the Market in 2015
Figure 27 North America to Dominate the Crop-Protection Products Segment of Market in 2015
Figure 28 Geographic Snapshot (2015-2020): Rapidly Growing Markets are Emerging as New Hot Spots
Figure 29 North America Market for Soil Wetting Agents: Snapshot
Figure 30 Europe Market for Soil Wetting Agents: A Snapshot
Figure 31 Asia-Pacific Market for Soil Wetting Agents: A Snapshot
Figure 32 Key Companies Preferred Expansions & Investments and Acquisitions as Their Key Growth Strategies From 2010 to 2015
Figure 33 Key Players Extensively Adopted Acquisitions Strategy to Fuel Growth of Market From 2010 to 2015
Figure 34 Acquisitions : the Key Strategy, 20102015
Figure 35 Annual Developments in the Global Market, 2010-2015
Figure 36 Geographical Revenue Mix of Top Five Market Players
Figure 37 BASF SE: Company Snapshot
Figure 38 BASF SE: SWOT Analysis
Figure 39 Wilbur-Ellis Company: SWOT Analysis
Figure 40 Seasol International Pty. Ltd. : SWOT Analysis
Figure 41 Nufarm Limited: Company Snapshot
Figure 42 Nufarm Limited: SWOT Analysis
Figure 43 Brett-Young Seeds Limited: SWOT Analysis
Growth opportunities and latent adjacency in Soil Wetting Agents Market