Gummy Supplements Market

According to MarketsandMarkets, the Gummy Supplements Market size is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion in 2023, at a CAGR of 14.5% during the forecast. The gummy supplements market growth is due to their demand by a large demographic of children and adults who find tasty alternatives easy to consume compared to traditional pills. Consumers, especially in the wake of increasing health awareness and post-pandemic priorities, are more inclined toward immunity-boosting and nutritional products, in which gummies make for a palatable solution. In addition, increasing personalized nutrition, innovative formulations, and vegan and sugar-free options have widened the market. Convenient gummies and effective marketing across both developed and emerging markets have supported this.

For example, Considering Millennial lifestyle, fast-paced, in 2022 Amway introduced in India a line of gummies that would cater to daily nutritional demands. It had two products: I Candy gummies with lutein and zeaxanthin for the support of eye health, and Seize the Day, which consisted of strawberry-flavored gummies with vitamins and minerals together in order to enhance general health and immunity.

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Market Dynamics

Driver: Increasing rates of infertility

The rising infertility rate worldwide and growing awareness about its relation with lifestyle factors and nutritional deficiencies are some of the major drivers for the gummy supplement market. Micronutrients are very critical for reproductive health, where vitamins perform a very important role in the process of ovulation and egg development. Fertility gummies, like Pink Stork, provide nutrition in very targeted ways. This includes certain key vitamins and minerals that are crucial for conception and all-around reproductive wellness. As more women do the research to find an actual solution to fertility support, demand increases.

Restraint: High cost of gummy supplements

Gummy supplements have higher prices because the availability of raw materials for naturally sourced vitamins, like A, E, and D, are few. Extraction of micronutrients from natural sources is pricey, and complex formulation involving additional nutrients, flavors, and colors adds to production costs, making them highly priced in comparison to tablets, capsules, or pills. Therefore, unpredictability in the supply of raw materials and complex formulation are major hindrance factors in the growth of the gummy supplements market.

Opportunity: Rising health awareness among consumers and demand for plant-based products

Mounting demand for foods that meet both health and taste needs is creating new opportunities within the gummy supplements market, which is now more consumer-driven than ever before, as people are becoming increasingly health-conscious amid the pandemic. According to DSM’s survey, the concern for COVID-19 has drastically reduced from 76% in April 2020 to 44% in April 2022; there is, however, still strong commitment to healthier eating, with 73% of consumers intending to maintain improved dietary habits. Notably, 47% of the people increased their probiotic intake during the pandemic, and this was the driver for probiotic gummies. The shift will bring wider recognition of the value of food that is nutritious to general well-being, forcing market players to create gummies that address stress, sleep, and mental health, such as Ashwagandha Gummies by Nidra Nutrition.

Challenge: Formulation challenges of gummy supplements

Gummies are popular formats in the dietary and nutraceutical supplements market. However, the instability of certain vitamins, such as light-sensitive vitamins, poses major formulation challenges to manufacturers. Due to stability issues, manufacturers add an excessive amount of nutrients during production to compensate for the loss during storage and achieve the declared shelf life. In some cases, the vitamins and minerals can interfere with the actual gelatin or pectin bonds of the gummies.

Gummy supplements are made of a gelling substance, sucrose, glucose syrup, flavor, and color. Each manufacturer has a set production method in place and is accustomed to handling the ingredients. When adding large quantities of new ingredients, such as mineral salts, it is necessary to modify the manufacturing process as well as the entire recipe to ensure a shelf-stable, pleasant-tasting product. Calcium salts differ in terms of calcium content, flavor, and solubility. The use of low or insoluble calcium salts is advised to ensure a pleasant flavor, as soluble calcium salts exhibit a bitter off-taste in higher concentrations. The final result becomes opaque as the calcium salts are dispersed throughout the gummy mass rather than being dissolved in it. This increases the possibility of a disagreeable mouthfeel as gummies can have a gritty or sandy sensation on the palate. Therefore, the total gummy formulation is greatly influenced by the selection of the proper calcium salt and the size of its particle. In the acidic gummy matrix, it is also essential that the salts do not combine. For instance, calcium carbonate causes foaming while the gummy substance is being produced. These formulation challenges may inhibit the expansion of the gummy supplements market.

GUMMY SUPPLEMENTS MARKET ECOSYSTEM

Key players within this market consist of reputable and financially robust gummy supplements manufacturers. These entities boast extensive industry tenure, offering diversified product portfolios, cutting-edge technologies, and robust global sales and marketing networks. Prominent gummy supplements manufacturers are GSK plc (UK), Church & Dwight Co., Inc. (US), H&H Group (Hongkong), Amway (US), Procaps Group (Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent Inc (US), Nestle (Switzerland), Unilever (UK), Otsuka Pharmaceutical Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), and Swanson (US).

Adults segment by end users of gummy supplements is estimated to dominate market share during the forecast period.

The adult segment is likely to capture the largest market share in the gummy supplements market, as there is growing health awareness and a related demand for convenient and enjoyable ways to meet nutritional needs. Adults look for gummy supplements for immunity, digestion, and general wellness, since they are much preferred over traditional pills in terms of taste and ease of consumption. This trend is further driven by increasing focus on preventive healthcare and personalized nutrition. Moreover, the marketing of these juices to adults and the availability of a great variety of formulations are all specifically designed to meet the highly diversified health needs of this age group.

In the type segment, vitamin gummies is estimated to dominate market share during the forecast period

The largest share of the gummy supplements market is commanded by vitamin gummies because they are extremely popular and have great performance. They are helpful to both children and adults as an easy, tasty way to augment traditional pills. Their popularity is driven by the ease with which one can add essential vitamins into daily routines without discomfort from swallowing tablets. Furthermore, the associations that 'fun and enjoyable' users have with vitamin gummies to meet their nutritional needs enhance the adherence to supplement regimens driving dominance in the marketplace.

The gummy supplements market, in the Asia Pacific region is expected to grow at the highest CAGR during the forecast period.

Asia-Pacific is expected to have the highest CAGR growth in the gummy supplement market owing to higher health awareness, increasing disposable incomes, and a tilt toward preventive healthcare. With the rising middle class and urbanization, this region shows increasing demand for convenient, tasty nutritional supplements—the appeal of gummies. The growth in the retail and e-commerce sectors makes these products highly accessible in the region. Growing interest in personalized nutrition has further given way to new introductions in terms of gummy formulations, including vegan and sugar-free, therefore establishing Asia-Pacific as one of the important growth areas.

Key Market Players

The key players in the gummy supplements market include GSK plc (UK), Church & Dwight Co., Inc. (US), H&H Group (Hongkong), Amway (US), Procaps Group (Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent Inc (US), Nestle (Switzerland), Unilever (UK), Otsuka Pharmaceutical Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), and Swanson (US). These market participants are emphasizing the expansion of their footprint via Product launch and acquisitions. They maintain a robust presence in North America, Asia Pacific, RoW, and Europe, and they are supported by manufacturing facilities and well-established distribution networks spanning these regions.

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Scope of the Report

Target Audience

• Gummy supplements traders, retailers, and distributors.
• Gummy supplements manufacturers & suppliers.
• Related government authorities, commercial research & development (R&D) institutions. 
• Regulatory bodies, including government agencies and NGOs.
• Commercial research & development (R&D) institutions and financial institutions.
• Government and research organizations.
• Venture capitalists and investors.   
• Technology providers to Gummy supplements companies.
• Associations and industry bodies.   

Gummy Supplements Market:

By Type

• Vitamin Gummies
• Omega Fatty Acid Gummies
• Collagen Gummies
• CBD Gummies
• Other Types

By Starch Ingredient

• Supplements With Starch
• Starchless Systems

By Functionality

• Immunity
• Skin Hair, and Nails
• Fertility
• Bone Health
• Other Functionalities

By End User

• Kids
• Adults
• Geriatrics

By Distribution Channel

• Hypermarkets & Supermarkets
• Pharmacies & Drugstores
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

By Region:

• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)

Recent Developments

• In April 2023, Centrum has launched nutrition gummies specific to Indian needs. Centrum has ventured into an all-new range of high-science supplements in delicious gummy format, called "Benefit Blends." The multivitamin brand of Haleon, earlier known as GSK Consumer Healthcare, entered the Indian market in September last year. Centrum Sleep & Refresh gummies help improve sleep quality. The probiotic and prebiotic content in "Centrum Digestive Balance" gummies supports gut health and digestion. "Centrum Immune Defense" gummies with clinically validated Wellmune beta-glucan, vitamin C, and zinc support defenses of the body against infection.
• In February 2023, Unilever, as a leader in the business of gummy supplements, entered into the fitness sector with two gummy products. Though the business of the fitness segment has been increasing fast, it may contribute a small part to the company's overall revenue growth. One of the products may be for energy production, and the second one is to support muscle strength and recharging.
• In October 2022, Haleon and Microsoft are announcing a collaborative initiative that puts artificial intelligence that reads product labels into action to make health items more accessible for consumers who are blind or visibly impaired. Updates have been made to the free Microsoft Seeing Al app, increasing its accessibility and promoting inclusion. It will read consumers key label information for more than 1,500 everyday consumer health products in the UK and US, including Sensodyne, Centrum, Aquafresh, ChapStick, and Emergen-C.

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