Fruit Fillings Market

[299 Pages Report] The global fruit fillings market is projected to reach USD 3.8 billion by 2028 from USD 3.0 billion by 2023, at a CAGR of 4.6% during the forecast period in terms of value. With the rise in the per capita income of the population, consumers are becoming more health-conscious and are seeking convenient and flavourful food. Asia Pacific has a growing middle-class population which is consequently increasing the buying power worldwide. According to OECD, the continent’s share of total middle-class consumer spending worldwide may escalate to 59% by 2030. Thus, the ascending middle-class population coupled with an increase in consumer spending capability are fueling the demand for convenient and tasty ways with natural ingredients to the food and beverage products, which in turn creates demand for fruit fillings in the region.

The desire to eat healthier has gradually increased interest in seeking convenient, tasty, and enjoyable ways to bakery and confectionery products. Fruit fillings offer a healthy and tasty alternative to artificial sweeteners to the food products. The demand for fruit fillings is driven by the changing consumers’ lifestyle, preferences towards healthy and flavored food.

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Market Dynamics

Drivers:Increasing demand for convenience foods

Convenience food is often a meal prepared commercially for ease of consumption. Convenience food includes products from the bakery industry, such as cakes and pastries, and other ready-to-eat food products. Flavors & color mixes of fruits fillings appeal to the people. They can be added as fillings with pieces, without pieces, in candied & semi-candied forms. People are driven to processed foods due to a lack of culinary skills and excessive working hours. As people relocate to cities, changing customer patterns have contributed to expanding the convenience food retail business. Growing need for ready-to-eat food, high demand from emerging countries, rising disposable income, a sedentary lifestyle, and an increase in the working population are all factors driving the expansion of the convenience food industry. With the increase in the number of convenience food eaters globally, the industry is witnessing a rise in the market potential of the fruit fillings market.

Restraints: Seasonal availability of raw materials for fruit fillings

While the fruit fillings market has many advantages, there are also some potential drawbacks to consider. One of the main concerns for the market is that the fruit fillings heavily rely on seasonal fruit availability. This means that the seasonality of certain fruits can impact the market demand and supply. Many fruits have a limited growing season, meaning they are only available during specific times of the year. This can lead to fluctuations in supply, which can impact both the availability and the price of fruits. For example, berries such as strawberries, raspberries, and blueberries are typically in season during the summer months. This means they are readily available during this time but may be difficult to find or more expensive during other times of the year. Similarly, apples are typically harvested in the fall, so their supply is limited during other seasons. This leads to fluctuations in the prices of fruits restraining market growth.

Opportunities: Increasing health awareness among consumers

Health and wellness are vital to the food industry, and the fruit fillings market is no exception. With consumers looking for healthier options, manufacturers are developing fruit fillings with less sugar, fat, and calorie content. Additionally, they incorporate functional ingredients like fiber into their products to meet consumer demand for healthier options. Fruit fillings provide an excellent source of nutrients, such as vitamins and fiber, which can benefit overall health. For instance, blueberry filling can be a great source of antioxidants, while apple filling can be a source of dietary fiber. Fruit fillings are therefore used as a natural sweetener and substitute for refined sugars, which can help reduce the overall sugar content in baked goods and other food products. This benefits people trying to manage their blood sugar levels or reduce their sugar intake. Hence, it can be projected that the growing healthier food options would foster the growth of the fruit fillings market.

Challenges: Fluctuations in raw material prices

Fruit fillings require high-quality fruits that meet specific standards, such as size, flavor, and texture. So, vendors must ensure that the fruits they supply consistently meet these standards to avoid product rejections. Raw materials of lousy quality can lead to an increase in wastage and would hamper the speed of operations. Artificial inflation can be a big problem if a company does not have a contract with its vendor. External factors such as weather conditions, political instability, trade disputes, transportation disruptions, and natural disasters can significantly impact the supply of raw materials for fillings. These uncertainties can result in price fluctuations and supply chain disruptions, affecting the production and profitability of businesses. Thus, the price fluctuations of raw materials acts as a major challenge for the growth of the market.

Fruit Fillings Market Ecosystem

Prominent companies in this market include well-established, financially stable manufacturers of fruit fillings. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.

Key Market Players in the Fruit Fillings Market

The key players in this market include Puratos Group (Belgium), Dawn Food Products Inc. (US), Agrana Beteiligungs- AG (Austria), CSM Ingredients (Luxembourg), Bakels Worldwide (Switzerland), Barry Callebaut (Switzerland), Andros Group (France), Zentis Gmbh & Co. KG (Germany), Rice & Company Inc. (US), and Fruit Filling Inc. (US).

Fruit Fillings Without Pieces Accounted Highest Market Share in North America

Fruit fillings without pieces contain fruits in paste, puree, or crush format. These fillings may or may not contain some traces of fruit pieces, which provide diversified applications for bakery fillings in tarts, Danish pastries, sweet pies, dessert fillings, decoration and stuffing for dairy products, ice creams, desserts, and beverages.

Fruit fillings without pieces is the most preferred filling type among the American consumers owing to the convenience of use and wide range of applications. Additionally, the food market in the region is continuously growing, with new trends influencing the eating preferences of consumers and creating opportunities for fruit fillings manufacturers aiming to capitalize on this growth.

Dairy Industry has Wide Range of Applications of Fruit Fillings

Fillings are used in dairy products like yogurt, cheesecake, dairy-based desserts, cream cheese spreads, milkshakes, and whipped cream, to provide a sweet, savory, or fruity flavor along with a creamy texture. In recent days, it is witnessed that American consumers highly prefer to incorporate innovative fruits such as peach, passionfruit, guava and other tropical, citrus and fruit flavors to the cultured dairy products.

As dairy and dairy-alternative categories continue to innovate, such as artisan butter and nutrient-rich beverages, there has been a growing demand for fruit and vegetable-based inclusions into dairy products to attract the customer base. This is the major driving factor for the fruit fillings added to the dairy applications to boost the market growth in North America. Additionally, there is a growing awareness and interest in health and wellness in North America, and fruit filling incorporated food and beverages are seen as a convenient and accessible way to support overall health and wellbeing which contributes to the popularity of fruit fillings in North America.

US is One of the Major Market for Fruit Fillings in North America

The United States is one of the largest markets for fruit fillings in North America. The popularity of fruit fillings has increased significantly in recent years due to various factors, including the rising consumer health awareness, increasing demand for vitamin C based food ingredients, and the preference for natural and flavorful food and beverage products. Fruit fillings are a convenient and tasty way to supplement the consumers’ preferred food and beverages.

The availability of various types of fruit fillings, such as berry fillings, apple fillings, citrus fruit-based fillings, and mixed fruit fillings among others, is driving the growth of fruit fillings market in the United States.

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Scope of the Report

Report Scope:

Fruit Fillings  Market:

By Filling Type

• Fruit Fillings without Pieces
  • Ambient Fillings
  • Frozen Fillings
• Fruit Fillings with Pieces
• Candied or Semi-candied Fruit Fillings
• Other Filling Types

By Fruit Type

• Berries
• Citrus Fruits
• Tropical Fruits
• Other Fruit Types

By Application

• Bakery
• Confectionery
• Dairy
• Ice Cream
• Beverages
• Other Applications

By Region:

• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)**

**Rest of the World (RoW) includes the South America, Middle East and Africa.

Fruit Fillings Market Industry News

• In January 2023, Dawn Foods announced a three-year partnership with Goodness Cakes. Dawn thinks that people need to be honored and everyone should have their birthday celebrated. The company was moved by the Goodness Cakes mission and saw similar principles of organization.
• In August 2022, Puratos announced a partnership with Shiru, a functional ingredient company for the food industry. The collaboration with Shiru aims to find new functional, plant-based ingredients that can bring innovation to bakery, patisserie, and chocolate products.
• In June 2022, Barry Callebaut signed a strategic distribution agreement with Colombian food ingredient supplier, Levapan, for global brands Callebaut, Mona Lisa, and Sicao under a long-term agreement. Levapan has wide distribution networks in Colombia, Ecuador, the Dominican Republic, and other countries. This would help Berry to strengthen and expand its distribution in Latin America.

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