Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022
[130 Pages Report] The digital intelligence platform market was valued at USD 5.24 Billion in 2016 and is projected to reach USD 13.96 Billion by 2022, at a CAGR of 19.8% during the forecast period. The base year considered for the study is 2016 and the forecast period is from 2017 to 2022.
Objectives of the study:
- To determine and forecast the global digital intelligence platform market based on component, touchpoint, organization size, vertical, and region from 2017 to 2022 and to analyze various macro- and microeconomic factors that affect market growth
- To forecast the size of market segments with respect to five main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
- To provide detailed information regarding major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
- To strategically analyze each submarket with respect to individual growth trends, prospects, and contribution to the total market
- To analyze the opportunities in the market for stakeholders by identifying high-growth segments of the market
- To profile key market players and comprehensively analyze their core competencies
- To track and analyze competitive developments such as mergers & acquisitions, product developments, partnerships & collaborations, and research & development (R&D) activities in the market
The research methodology used to estimate and forecast the digital intelligence platform market size begins with capturing of data of key vendor revenues through secondary research (annual reports, white papers, certified publications), databases such as Factiva and Hoovers, press releases, and investor presentations of digital intelligence platform vendors as well as articles from recognized industry associations, statistics bureaus, and government publishing sources. Vendor offerings were also taken into consideration to determine market segmentation. The bottom-up procedure was employed to arrive at the overall global market size from the revenues of key market players. After arriving at the overall market size, the total market was split into several segments and sub segments, which were then verified through primary research by conducting extensive interviews with key individuals such as CEOs, VPs, directors, and executives. Data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and sub segments.
The breakdown of the profiles of primary participants is depicted in the figure below:
To know about the assumptions considered for the study, download the pdf brochure
The digital intelligence platform market ecosystem includes key players such as Adobe Systems (US), IBM (US), SAS Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway).
Key Target Audience For Digital Intelligence Platform Market
- Customers Analytics Vendors
- Research Organizations
- Network and System Integrators
- Digital Intelligence Platform Providers
- Marketing Analytics Executives
- Third-party Service Providers
- Technology Providers
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Report Metrics |
Details |
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Market size available for years |
2015-2022 |
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Estimated year considered |
2016 |
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Forecast period |
2017-2022 |
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Forecast units |
Value (USD) |
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Segments covered |
Component (Analytics, Data Management, Engagement Optimization), Touchpoint, Organization Size, Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, Middle East & Africa, Latin America |
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Companies covered |
Adobe Systems (US), IBM (US), SAS Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway) |
The research report categorizes the market into the following segments and subsegments:
Digital Intelligence Platform Market Research By Component
- Analytics
- Data Management
- Engagement Optimization
Digital Intelligence Platform Market By Touchpoint
- Company Website
- Mobile
- Social Media
- Web
- Kiosks & POS
- Others (sales representatives, surveys, seminars, trade shows, and training)
Digital Intelligence Platform Market By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
Digital Intelligence Platform Market By Vertical
- Banking, Financial Services & Insurance (BFSI)
- Retail & E-commerce
- Telecommunication & IT
- Media & Entertainment
- Travel & Hospitality
- Public Sector
- Healthcare
- Others (education, automotive, and manufacturing industries)
Digital Intelligence Platform Market By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Available Customizations
Along with the given market data, MarketsandMarkets offers customization as per a company’s specific requirements. The following customization options are available for the report:
Digital Intelligence Platform Geographic Analysis
- Further country-level breakdown of the North America market
- Further country-level breakdown of the Europe market
- Further country-level breakdown of the Asia Pacific market
- Further country-level breakdown of the Middle East & Africa market
- Further country-level breakdown of the Latin America market
Company Information
- Detailed analysis and profiles of additional market players
The global digital intelligence market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 19.8% from 2017 to 2022. Factors driving the digital intelligence platform market include increased adoption of digital intelligence platforms for competitive differentiation and customer retention activities, rising focus on social media analytics and personalization, and the need to optimize digital experiences across all touchpoints.
The market is segmented on the basis of component, touchpoint, organization size, vertical, and region. On the basis of component, the market has been segmented into data management, analytics, and engagement optimization. The necessity to extract real-time actionable insights from digital customer data to make informed decisions has driven organizations to adopt digital intelligence platforms with digital analytics capabilities.
Based on touchpoint, the digital intelligence platform market has been segmented into the web, company website, mobile, email, social media, kiosks & Point of Sale (POS), and others. The mobile touchpoint segment is estimated to lead the market during the forecast period, due to high adoption of mobile devices and their significant importance in making purchase decisions by consumers.
Based on organization size, the market has been segmented into SMEs and large enterprises. The SMEs segment is estimated to grow at the highest rate during the forecast period. Digital intelligence platforms enable SMEs to retain and enhance customer experience with the purpose to sustain in the market as well as to create competitive differentiation among competitors.
Based on vertical, the market has been segmented into retail & e-commerce, BFSI, travel & hospitality, telecommunication & IT, public sector, media & entertainment, healthcare, and others. The others segment includes education, automotive, and manufacturing industries. The BFSI vertical segment is estimated to lead the market, owing to the increased focus on customer satisfaction by organizations in this industry.
The digital intelligence platform market has been studied for North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The market in the Asia Pacific region is expected to grow at the highest CAGR during the forecast period. This can be attributed to the rapid growth in smartphone adoption and increasing e-commerce and m-commerce in the region. The mobile, the social media, and the web are the top three touchpoints in the Asia Pacific region. There has been an increase in online mobile shopping and social media usage in this region. Hence, organizations in this region are focusing on increasing customer experience through mobile and social media touchpoints.
Some of the factors restraining the growth of this market are lack of digital skillset and resources and data silos and complexity of data integration. Organizations deploying or planning to deploy digital intelligence platforms are leveraging virtual touchpoints, which offer digital intelligence platform market vendors the opportunity to increase their offerings for the same. Rapid advancements in Artificial Intelligence (AI) and IoT technologies and digital engagement through virtual reality and augmented reality are some of the growth opportunities offered by the market. The major challenges faced by organizations are issues related to data security and privacy, and varying structure of regulatory policies.
Key players in the digital intelligence market are Adobe Systems (US), IBM (US), SAS Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway). These companies are adopting different growth strategies such as new product launches, partnerships, collaborations, mergers and acquisitions, and business expansions to increase their market share.
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Table of Contents
1 Introduction (Page No. - 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions & Limitations
2.3.1 Assumptions
2.3.2 Limitations
3 Executive Summary (Page No. - 24)
4 Premium Insights (Page No. - 28)
4.1 Attractive Market Opportunities in the Digital Intelligence Platform Market
4.2 Market By Vertical and Region
4.3 Market Social Media Touchpoint, By Region
4.4 Market Retail & E-Commerce Vertical, By Region
4.5 Asia Pacific Market: By Component
5 Digital Intelligence Platform Market Overview (Page No. - 32)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Adoption of Digital Intelligence Platform for Competitive Differentiation and Increasing Customer Retention
5.2.1.2 Increasing Focus on Social Media Analytics and Personalization
5.2.1.3 Need for Optimizing Digital Experiences Across All Touchpoints
5.2.2 Restraints
5.2.2.1 Data Silos and Complexity of Data Integration
5.2.2.2 Lack of Digital Skillset and Resources
5.2.3 Opportunities
5.2.3.1 Rapid Advancements in Artificial Intelligence (AI) and IoT (Internet of Things) Technologies
5.2.3.2 Digital Engagement Through Virtual Reality and Augmented Reality
5.2.4 Challenges
5.2.4.1 Data Security and Privacy Issues
5.2.4.2 Varying Structure of Regulatory Policies
5.3 Use Cases
6 Digital Intelligence Platform Market, By Component (Page No. - 37)
6.1 Introduction
6.2 Data Management
6.3 Analytics
6.4 Engagement Optimization
7 Market, By Touchpoint (Page No. - 41)
7.1 Introduction
7.2 Web
7.3 Company Website
7.4 Mobile
7.5 Social Media
7.6 Email
7.7 Kiosks & Pos
7.8 Others
8 Digital Intelligence Platform Market, By Organization Size (Page No. - 48)
8.1 Introduction
8.2 Small & Medium Enterprises (SMEs)
8.3 Large Enterprises
9 Market, By Vertical (Page No. - 52)
9.1 Introduction
9.2 BFSI
9.3 Public Sector
9.4 Telecommunication & IT
9.5 Retail & E-Commerce
9.6 Media & Entertainment
9.7 Travel & Hospitality
9.8 Healthcare
9.9 Others
10 Digital Intelligence Platform Market, By Region (Page No. - 60)
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific (APAC)
10.5 Latin America
10.6 Middle East and Africa (MEA)
11 Competitive Landscape (Page No. - 79)
11.1 Overview
11.2 Competitive Situations and Trends
11.2.1 New Product Launches
11.2.2 Expansions
11.2.3 Mergers & Acquisitions
11.2.4 Agreements, Partnerships, Contracts & Collaborations
11.3 Market Standing, By Key Player
12 Company Profiles (Page No. - 88)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
12.1 Adobe Systems
12.2 IBM
12.3 SAS Institute
12.4 Google
12.5 Evergage
12.6 Mixpanel
12.7 Optimizely
12.8 Webtrekk
12.9 New Relic
12.10 Localytics
12.11 Cxense
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
12.12 Key Innovators
12.12.1 Tealium
12.12.2 Kissmetrics
12.12.3 Ensighten
13 Appendix (Page No. - 121)
13.1 Industry Excerpts
13.2 Discussion Guide
13.3 Knowledge Store: MarketsandMarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details
List of Tables (68 Tables)
Table 1 Use Case 1: Enhanced Customer Experience
Table 2 Use Case 2: Future Prediction of Customer Behavior Using Customer Behavioral Analysis
Table 3 Digital Intelligence Platform Market Size, By Component, 2015–2022 (USD Million)
Table 4 Data Management: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 6 Engagement Optimization: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Digital Intelligence Platform Market Size, By Touchpoint, 2015–2022 (USD Million)
Table 8 Web: Market Size, By Region, 2015–2022 (USD Million)
Table 9 Company Website: Market Size, By Region, 2015–2022 (USD Million)
Table 10 Mobile: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Social Media: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Email: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Kiosks & POS: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Market Size, By Organization Size, 2015-2022 (USD Million)
Table 16 Small & Medium Enterprises (SMEs): Market Size, By Region, 2015-2022 (USD Million)
Table 17 Large Enterprises: Market Size, By Region, 2015-2022 (USD Million)
Table 18 Digital Intelligence Platform Market Size, By Vertical, 2015-2022 (USD Million)
Table 19 BFSI: Market Size, By Region, 2015-2022 (USD Million)
Table 20 Public Sector: Market Size, By Region, 2015-2022 (USD Million)
Table 21 Telecommunication & IT: Market Size, By Region, 2015-2022 (USD Million)
Table 22 Retail & E-Commerce: Market Size, By Region, 2015-2022 (USD Million)
Table 23 Media & Entertainment: Market Size, By Region, 2015-2022 (USD Million)
Table 24 Travel & Hospitality: Market Size, By Region, 2015-2022 (USD Million)
Table 25 Healthcare: Market Size, By Region, 2015-2022 (USD Million)
Table 26 Others: Market Size, By Region, 2015-2022 (USD Million)
Table 27 Digital Intelligence Platform Market Size, By Region, 2015-2022 (USD Million)
Table 28 North America Market Size By Component, 2015-2022 (USD Million)
Table 29 North America Market Size By Touchpoint, 2015-2022 (USD Million)
Table 30 North America Market Size By Organization Size, 2015-2022 (USD Million)
Table 31 North America Market Size By Vertical, 2015-2022 (USD Million)
Table 32 Retail & E-Commerce: North America Market By Organization Size, 2015-2022 (USD Million)
Table 33 BFSI: North America Market By Organization Size, 2015-2022 (USD Million)
Table 34 Travel & Hospitality: North America Market By Organization Size, 2015-2022 (USD Million)
Table 35 Telecommunication & IT: North America Market By Organization Size, 2015-2022 (USD Million)
Table 36 Public Sector: North America Market By Organization Size, 2015-2022 (USD Million)
Table 37 Media & Entertainment: North America Market By Organization Size, 2015-2022 (USD Million)
Table 38 Healthcare: North America Market By Organization Size, 2015-2022 (USD Million)
Table 39 Others: North America Market By Organization Size, 2015-2022 (USD Million)
Table 40 Europe Digital Intelligence Platform Market Size, By Component, 2015-2022 (USD Million)
Table 41 Europe Market Size By Touchpoint, 2015-2022 (USD Million)
Table 42 Europe Market Size By Organization Size, 2015-2022 (USD Million)
Table 43 Europe Market Size By Vertical, 2015-2022 (USD Million)
Table 44 Asia Pacific Market Size By Component, 2015-2022 (USD Million)
Table 45 Asia Pacific Market Size By Touchpoint, 2015-2022 (USD Million)
Table 46 Asia Pacific Market Size By Organization Size, 2015-2022 (USD Million)
Table 47 Asia Pacific Digital Intelligence Platform Market Size, By Vertical, 2015-2022 (USD Million)
Table 48 Retail & E-Commerce: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 49 BFSI: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 50 Travel & Hospitality: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 51 Telecommunication & IT: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 52 Public Sector: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 53 Media & Entertainment: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 54 Healthcare: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 55 Others: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 56 Latin America Market Size By Component, 2015-2022 (USD Million)
Table 57 Latin America Market Size By Touchpoint, 2015-2022 (USD Million)
Table 58 Latin America Market Size By Organization Size, 2015-2022 (USD Million)
Table 59 Latin America Market Size By Vertical, 2015-2022 (USD Million)
Table 60 Middle East & Africa Market Size By Component, 2015-2022 (USD Million)
Table 61 Middle East & Africa Market Size By Touchpoint, 2015-2022 (USD Million)
Table 62 Middle East & Africa Market Size By Organization Size, 2015-2022 (USD Million)
Table 63 Middle East & Africa Market Size By Vertical, 2015-2022 (USD Million)
Table 64 New Product Launches, 2015–2017
Table 65 Expansions, 2017
Table 66 Mergers & Acquisitions, 2015–2017
Table 67 Agreements, Partnerships, Contracts & Collaborations, 2015–2017
Table 68 Digital Intelligence Platform Market Standing, 2017
List of Figures (36 Figures)
Figure 1 Digital Intelligence Platform Market: Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Digital Intelligence Platform Market, By Component (2017 vs 2022)
Figure 7 Market By Touchpoint (2017 vs 2022)
Figure 8 Market By Vertical (2017 vs 2022)
Figure 9 Market By Organization Size (2017 vs 2022)
Figure 10 Geographic Snapshot: Digital Intelligence Platform Market
Figure 11 Focus of Organizations on Competitive Differentiation and Customer Retention is Expected to Fuel the Growth of the Market
Figure 12 BFSI Vertical and North America are Estimated to Account for the Largest Market Shares in 2017
Figure 13 Social Media Touchpoint in Asia Pacific is Projected to Grow at the Highest CAGR From 2017 to 2022
Figure 14 North America is Anticipated to Lead the Retail & E-Commerce Vertical Segment During the Forecast Period
Figure 15 Data Management Component in Asia Pacific Market is Projected to Grow at the Highest CAGR From 2017 to 2022
Figure 16 Drivers, Restraints, Opportunities, and Challenges for the Digital Intelligence Platform Market
Figure 17 Data Management Component Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Based on Touchpoint, the Mobile Segment in Projected to Accounted for A Major Share of the Market By 2022
Figure 19 Based on Organization Size, the Small & Medium Enterprises (SMEs) Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Based on Vertical, the Retail & E-Commerce Segment of the Market is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 North America is Estimated to Lead the Market From 2017 to 2022
Figure 22 Geographic Snapshot: the Digital Intelligence Platform Market in Asia Pacific is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 23 North America Market Snapshot
Figure 24 Asia Pacific Market Snapshot
Figure 25 Companies Adopted New Product Launches, Partnerships, Agreements & Collaborations, and Mergers & Acquisitions as Key Growth Strategies Between 2015 and 2017
Figure 26 Market Evaluation Framework
Figure 27 Adobe Systems: Company Snapshot
Figure 28 Adobe Systems: SWOT Analysis
Figure 29 IBM: Company Snapshot
Figure 30 IBM: SWOT Analysis
Figure 31 SAS Institute: Company Snapshot
Figure 32 SAS Institute: SWOT Analysis
Figure 33 Google: Company Snapshot
Figure 34 Google: SWOT Analysis
Figure 35 New Relic: Company Snapshot
Figure 36 Cxense: Company Snapshot
Growth opportunities and latent adjacency in Digital Intelligence Platform Market