Veterinary Electrosurgery Market

The global veterinary electrosurgery market in terms of revenue was estimated to be worth $85 million in 2023 and is poised to reach $120 million by 2028, growing at a CAGR of 7.3% from 2023 to 2028. The new research study consists of an industry trend analysis of the market. The new research study consists of industry trends, pricing analysis, patent analysis, conference and webinar materials, key stakeholders, and buying behaviour in the market. The market is driven by the demand for precise, minimally invasive surgeries in animals. Advancements in electrosurgical technology, including AI integration and improved safety features, contribute to its growth. The pet population growth and specialized veterinary care also boost market expansion.

Attractive Opportunities in the Veterinary Electrosurgery Market

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Veterinary Electrosurgery Market Dynamics

Driver: Rising number of veterinary practitioners in developed economies

The rising number of veterinarians, particularly in developed economies, is one of the major drivers of the growth of the veterinary electrosurgery instruments market. According to the American Veterinary Medical Association (AVMA), the number of veterinary professionals in the US increased from 113,394 in 2018 to 118,624 in 2020. Similarly, according to the Royal College of Veterinary Surgeons (RCVS), the number of veterinary practices in the UK increased from 22,009 in 2016 to 28,900 in 2020. The number of veterinarians in the US, Australia, and New Zealand grows at more than 3–4% per year. Owing to this trend, the market for veterinary electrosurgery in these countries is also predictable to grow in the forecast period.

The rising income levels of veterinarians also support this market's growth. For instance, according to the US Bureau of Labor Statistics, the income of veterinarians in the US increased to USD 100,370 per annum in 2021 from USD 93,830 per annum in 2018. Similarly, according to the Office of National Statistics (UK), the income of veterinarians in the country increased to USD 54,023.40 (GBP 40,000) per annum in 2020 from USD 52,917 (GBP 32,970) per annum in 2011. Income growth is a major indicator of the rising buying potential of veterinarians, which is expected to increase the acceptance of veterinary surgical and electrosurgery instruments in the coming years.

Restraint: High cost of veterinary electrosurgery equipment

Veterinary electrosurgery instruments are highly priced products. In developed countries, such as the US, Germany, the UK, and Japan, manual electrosurgery unit costs from ~USD 1000 to USD 3000. Depending on the type of generator and special cutting modes, the price of these systems could be around USD 5000. The high cost is associated with the purchase, maintenance, and servicing costs; therefore, it is a major market restraint.

The lack of reimbursements for veterinary procedures is another limiting the uptake of veterinary electrosurgery instruments among veterinary practitioners. Veterinarians spend USD 10,000 on dental equipment and USD 4,000-5,000 on an electrosurgical generator without accessories, which costs an additional USD 1,000. Veterinary endoscopies cost between USD 800 and USD 2,000 depending on the treatment site. Thus, the high cost of veterinary electrosurgical products and procedures directly affect the number of visits by pet owners to veterinary facilities. Hence, the high cost of veterinary electrosurgery equipment is limiting the market growth.

Opportunity: Untapped emerging markets

The untapped emerging markets present a compelling opportunity for the market. As developing economies continue to witness substantial growth in their pet ownership and livestock farming sectors, the demand for advanced veterinary surgical procedures is on the rise. However, this growth potential is particularly promising in emerging markets, where access to modern veterinary surgical equipment remains limited.

For instance, in countries like India and Brazil, there has been a noticeable shift towards companion animal ownership, leading to a surge in pet healthcare expenditures. As these markets urbanize and incomes rise, more pet owners are seeking high-quality surgical care for their animals. Similarly, in the agriculture sector, emerging markets like China and South Africa are experiencing a transformation in livestock production, with a focus on improving yield and quality. Veterinary electrosurgery devices can play a pivotal role in ensuring efficient and precise surgical interventions in both companion and livestock animals.

Moreover, the cost-effectiveness of electrosurgery equipment compared to traditional surgical techniques makes it an attractive option for emerging markets with budget constraints in their healthcare and agricultural sectors. The potential for growth in these regions is underscored by the fact that many veterinary clinics and farms are currently under-equipped and lack access to the latest surgical technologies.

Challenge: Low awareness of animal health in emerging markets

The low awareness of animal health in emerging markets poses a significant challenge for the market. In these regions, limited awareness about the importance of veterinary care and surgical interventions for animals hinders the adoption of advanced technologies like electrosurgery. According to data from the Food and Agriculture Organization (FAO), many emerging economies lack comprehensive animal health infrastructure, which includes both healthcare facilities and public awareness campaigns. For instance, in sub-Saharan Africa, where livestock farming is a vital source of livelihood, the lack of awareness regarding animal health issues results in delayed or inadequate treatment, leading to significant economic losses. Similarly, in parts of Asia and Latin America, where pet ownership is growing, pet owners may not fully understand the benefits of electrosurgery in providing precise and minimally invasive procedures for their animals.

This low awareness extends to veterinarians and livestock farmers, who may not be well-informed about the advantages of electrosurgery over traditional surgical methods. In these markets, veterinary education and training often focus on basic healthcare, leaving gaps in knowledge about cutting-edge technologies. As a result, there is a reluctance to invest in costly electrosurgery equipment, despite its potential to improve surgical outcomes and reduce post-operative complications.

In conclusion, the low awareness of animal health and the benefits of electrosurgery in emerging markets impedes market growth and adoption of this advanced technology. However, with strategic efforts to raise awareness, educate veterinarians and farmers, and offer affordable solutions, the market can overcome this challenge and tap into the vast potential of these untapped markets. This not only benefits the industry but also contributes to improving animal welfare and increasing productivity in agriculture, aligning with global efforts to ensure sustainable and healthy food systems.

Veterinary Electrosurgery Market Ecosystem

Prominent companies in this market include Medtronic (Ireland), B. Braun (Germany), Integra LifeSciences (US), Olympus Corporation (Japan), Covetrus, Inc. (US), Symmetry Surgical, Inc. (US), Avante Animal Health (DRE Veterinary) (US), Summit Hill Laboratories (US), Burtons Medical Equipment Limited (UK), Eickemeyer (Germany), KLS Martin (Germany), Macan Manufacturing (US), XcelLance Medical Technologies Pvt. Ltd. (India), Alsa Apparecchi Medicali SRL (Italy), and Kentamed Ltd. (Europe).

The bipolar electrosurgical instruments segment of the veterinary electrosurgery industry accounted for the largest share.

Driving factors in the bipolar veterinary-electrosurgery market and technology include the demand for precise and minimally invasive animal surgeries. Technological advancements, including AI integration and enhanced safety features, fuel market growth. Additionally, the expansion of pet ownership and livestock farming in emerging markets has driven the need for advanced surgical tools that provide superior hemostasis and tissue sealing capabilities. As a result, the market is witnessing a shift towards bipolar instruments, reflecting their efficiency and effectiveness in addressing the evolving needs of the industry.

The veterinary clinics segment accounted for the largest share in the veterinary electrosurgery industry.

Veterinary clinics are witnessing a surge in demand for electrosurgery due to several key trends and drivers. The growing awareness about the benefits of minimally invasive procedures in animal healthcare has fueled the adoption of electrosurgery devices in veterinary clinics. These devices offer precise incisions, reduced blood loss, and faster recovery times, aligning with the increasing emphasis on animal welfare. Moreover, advancements in technology have led to the development of user-friendly and versatile electrosurgery equipment, making them accessible and easy to use for veterinarians. Additionally, the rising prevalence of various animal health disorders and the need for efficient surgical solutions further propel the dominance of electrosurgery in the veterinary market.

Small animals segment accounted for the largest share and are expected to grow at the highest rate in the veterinary electrosurgery industry.

The veterinary electrosurgery market is experiencing a growing dominance in the realm of small animals due to several key trends and drivers. First, the increasing pet ownership rates worldwide have led to a higher demand for advanced surgical procedures, pushing the need for precise and minimally invasive techniques offered by electrosurgery. Additionally, advancements in technology have made electrosurgery more accessible and user-friendly, further fueling its adoption among veterinarians specializing in small animal care. Moreover, the rising awareness of the importance of pet healthcare and the willingness of pet owners to invest in their pets' well-being are driving the growth of the small animal segment in the market.

North America is expected to account for the largest share of the veterinary electrosurgery industry.

The veterinary electrosurgery market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & and Africa. In 2022, the North American region accounted for the largest share of the market. Government initiative to boost the adoption of advanced technology like veterinary electrosurgery, increased healthcare expenditure, and rise in animal healthcare research, is expected to boost the market in this region. Additionally, North America's strong research and development capabilities foster innovation in the sector.

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The prominent players in the veterinary electrosurgery market are Medtronic (Ireland), B. Braun (Germany), Integra LifeSciences (US), Olympus Corporation (Japan), Covetrus, Inc. (US), Symmetry Surgical, Inc. (US), Avante Animal Health (DRE Veterinary) (US), Summit Hill Laboratories (US), Burtons Medical Equipment Limited (UK), Eickemeyer (Germany), KLS Martin (Germany), Macan Manufacturing (US), XcelLance Medical Technologies Pvt. Ltd. (India), Alsa Apparecchi Medicali SRL (Italy), and Kentamed Ltd. (Europe). These players include high shares in the market due to strategic mergers, acquisitions, partnerships, and large distribution channels adopted by them. This also leads to an increase in their geographic reach.

Scope of the Veterinary Electrosurgery Industry:

The research report categorizes the Veterinary Electrosurgery Market to forecast revenue and analyze trends in each of the following submarkets:

By Product

• Bipolar Electrosurgical Instruments
• Monopolar Electrosurgical Instruments
• Consumables & Accessories

By Application

• General Surgery
• Gynaecological & Urological Surgery
• Dental Surgery
• Ophthalmic Surgery
• Orthopedic Surgery
• Other Applications

By Animal Type

• Small Animals
• Large Animals

By End User

• Veterinary Hospital
• Veterinary Clinics
• Other End Users

By Region

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Rest of APAC
• Latin America
• Middle East and Africa

Recent Developments of Veterinary Electrosurgery Industry

• In April 2021, DRE Veterinary (US) partnered with Avante Health Solutions (US). This partnership rebranded DRE Veterinary to Avante Animal Health.
• In December 2020, Covetrus, Inc. (US) constructed a new DACH headquarters in Dusseldorf, Germany. The new headquarters focuses on the asset of Germany, Austria, and Switzerland-based teams and the firm’s Central European sites.
• In January 2020, Symmetry Surgical, Inc. (US) acquired O.R. Company (US). The acquisition complements Symmetry’s existing instrumentation portfolio and expands its minimally invasive surgical instrument offering.       

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