Social TV Market 2012–17 | Smart Ecosystem

Social TV Market [Social EPG, Content Discovery, Social Analytics, Social Curation, AD Platforms]: Global Advancements, Ecosystem, Business Models, Technology Roadmap, Worldwide Market Forecasts & Analysis (2012 � 2017)

Report Code: TC 1279 Oct, 2012, by marketsandmarkets.com

Social TV Market is set to take the television industry by storm as television manufacturers are betting big money in this technology. There exists a diversity of players in the Social TV ecosystem, as the industry is open to experiments and is witnessing many a tie-ups between broadcasters and social networking companies. While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter into their Social TV platforms for enhanced custom experience and participation. Industry players such as BBC and CNN, on the other hand have signed deals with social networking players such as Facebook, as social networking companies are aggressively trying to venture into this space.

Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions. Many media and tech companies such as Hearst, Time Warner, BSkyB, and Google are backing several Social TV startups, with huge investments. This report provides insights on the social TV market, key market players, future scope, drivers, restraints and challenges of the market. The report also analyzes global adoption trends and future growth potential across different geographies.

This study estimates the global market of Social TV by the end of 2017. This market research study provides detailed qualitative and quantitative analysis of the global Social TV market. The report provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the enterprise mobility market. The market is further segmented and forecasted for major geographic regions, North America, Europe, Middle East & Africa, Asia-Pacific, and Latin America. The competitive scenario and market share of the top players in the Social TV market is discussed in detail. The top players of the industry are profiled in detail with their recent developments and other strategic industry activities.

Key Take-Aways

Analysis of the Social TV market with emphasis on hardware/Smart TV, Technology & Platforms and End users solutions.
Analysis of the Social TV Ecosystems with its future prospects.
Forecast the revenues of the global Social TV market and its various submarkets with respect to five main geographies of North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.
Analyze the opportunities for the stakeholders through study of the competitive landscape in the Social TV market.
Gain insights on core competencies and key growth strategies of companies in the Social TV market.
Track and analyze the competitive developments such as Venture funding, emerging startups, and mergers and acquisitions in the global Social TV industry

MARKETS COVERED

This Social TV market research report categorizes the global market on the basis of hardware/Smart TV, Technology & Platforms and End users solutions and geography; forecasting volumes and revenues and analyzing trends in each of the submarkets:

On the basis of Hardware:

This market is segmented on the basis of both volume and value across geography.

On the basis of Technology & Platform

This market is segmented on the basis of Social EPG/Content discovery, Ad Production, Ad Serving platform, Social Curation & Syndication, Content detection/matching, General Social Analytics, Meta data supplier, Social TV Analytics, and Sharing Technology.

On the basis of End Users Technologies

This market is classified into Social Gaming/Interaction, Social Rewards, Social Discussion, Social Check-in, Remote Control Application, and TV Specific Social Network.

On the basis of Geography:

Geography is classified into North America, Europe, Middle East and Africa, Asia-Pacific (APAC), and Latin America.

STAKEHOLDERS

Social Networking companies
Smart TV manufacturers
Content developers
Advertising agencies
Middleware providers
Second screen apps provider
Data analytics company

Social TV is concept which has vested interests in loads of people, including second screen Apps providers, Smart TV manufacturers, content providers, middleware providers, advertising agencies, and most importantly consumers. Television viewers are currently looking for something interesting to watch and get opinions from their friends and family. Social TV plays an important role during the decision making phase when viewers want to search and chose content from various sources. Social TV enable the viewers to chat during the television program as it is broadcasted and provides them with various statistics about movies, videos, programs, sports events, games, actors etc. Social networks enable viewers to socialize virtually around television.

Television viewers are able to personalize the television experience by analyzing various statistics provided by Social TV. Viewers are provided with a wide variety of choices from content discovery applications, check-in applications, and social programming application. On the driving technologies and demand from TV viewer social TV market is expected to reach $256.44 billion by 2017.

Global Social TV market revenue, by Geography, 2012-2017 ($Billion)

Region	2012	2013	2014	2015	2016	2017	CAGR% (2012-2017)
North America	XX	XX	XX	XX	XX	XX	XX
Europe	XX	XX	XX	XX	XX	XX	XX
APAC	XX	XX	XX	XX	XX	XX	XX
Latin America	XX	XX	XX	XX	XX	XX	XX
Middle East & Africa	XX	XX	XX	XX	XX	XX	XX
Total	XX	XX	XX	XX	XX	XX	XX

Source: MarketsandMarkets Analysis

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.

Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48 billion; and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.

Global Social TV market, by Type, 2012-2017 ($Billion)

Type	2012	2013	2014	2015	2016	2017	CAGR% (2012-2017)
Hardware/Smart TV	XX	XX	XX	XX	XX	XX	XX
Technology & Platform	XX	XX	XX	XX	XX	XX	XX
End Users	XX	XX	XX	XX	XX	XX	XX
Total	XX	XX	XX	XX	XX	XX	XX

Source: MarketsandMarkets Analysis

The Hardware/Smart TV segment accounted for the largest share; i.e. 97.6% of the overall Social TV market at $147.58 billion in 2012. This segment is expected to reach $243.76 billion by 2017, at a CAGR of 10.6% from 2012 to 2017.

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TABLE OF CONTENTS

1 INTRODUCTION
1.1 KEY TAKE-AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
      1.5.1 MARKET SIZE
      1.5.2 KEY DATA POINTS FROM PRIMARY SOURCES
      1.5.3 KEY DATA POINTS FROM SECONDARY SOURCES

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW
3.1 MARKET DEFINITION
3.2 EVOLUTION OF SOCIAL TV
3.3 THE ROLE OF FACEBOOK AND TWITTER IN SOCIAL TV
3.4 SOCIAL TV ECOSYSTEM
      3.4.1 EXPANDING ECOSYSTEM
      3.4.2 FUTURE OF SOCIAL TV ECOSYSTEM
3.5 MOVING FROM TV TO SECOND SCREEN
3.6 MARKET DYNAMICS
      3.6.1 DRIVERS
            3.6.1.1 Benefit for all in the ecosystem
            3.6.1.2 Increasing user adoption of second screen
            3.6.1.3 Continuously increasing social networking audience
            3.6.1.4 Growing advertising platform
            3.6.1.5 Big guns investing in Social TV
      3.6.2 RESTRAINTS
            3.6.2.1 Fear, Uncertainty and doubt of audience
            3.6.2.2 Content authentication and validation
      3.6.3 OPPORTUNITIES
            3.6.3.1 Huge funding for social TV startups
            3.6.3.2 To be a part of growing Ecosystem
3.7 WINNING IMPERATIVES
      3.7.1 USER SPECIFIC AND PERSONALIZED CONTENT
      3.7.2 CONTENT AVAILABILITY AS AND WHEN REQUIRED
3.8 BURNING ISSUES
      3.8.1 LACK OF AWARENESS

4 TRENDS & FORECASTS FOR SOCIAL TV & RELATED AREAS
4.1 TV APPS MARKET
4.2 SOCIAL CONVERSATIONS & INTERACTIONS AROUND TV
4.3 SMARTPHONES & TABLETS ADOPTION
4.4 USE CASES FOR TV VIEWERSHIP VIA TABLETS
4.5 SOCIAL TV - VIEWERS ENGAGEMENT MEDIUMS
4.6 VIEWERS & FAVORITE SHOWS ON SOCIAL MEDIA

5 SOCIAL TV MARKET BY HARDWARE
5.1 SMART TV/SOCIAL TV
      5.1.1 OVERVIEW
      5.1.2 MARKET SIZE & FORECAST
            5.1.2.1 Global Smart TV unit shipment forecast
            5.1.2.2 Global Smart TV average price forecast
            5.1.2.3 Global Smart TV market forecast
5.2 CONNECTED DEVICES
      5.2.1 MARKET SIZE & FORECAST
            5.2.1.1 Global TV sets connected to internet
                    5.2.1.1.1 Connected sets
                    5.2.1.1.2 Pay TV set top box
                    5.2.1.1.3 Retail set top box
                    5.2.1.1.4 Gaming console
                    5.2.1.1.5 Blu-ray player

6 SOCIAL TV MARKET BY TECHNOLOGIES & PLATFORMS
6.1 INTRODUCTION
      6.1.1 OVERVIEW
      6.1.2 MARKET SIZE & FORECAST
6.2 SOCIAL EPG/CONTENT DISCOVERY
      6.2.1 OVERVIEW
      6.2.2 MARKET SIZE & FORECAST
6.3 AD PRODUCTION
      6.3.1 OVERVIEW
      6.3.2 MARKET SIZE & FORECAST
6.4 AD SERVING PLATFORMS
      6.4.1 OVERVIEW
      6.4.2 MARKET SIZE & FORECAST
6.5 SOCIAL CURATION & SYNDICATION
      6.5.1 OVERVIEW
      6.5.2 MARKET SIZE & FORECAST
6.6 GENERAL SOCIAL ANALYTICS
      6.6.1 OVERVIEW
      6.6.2 MARKET SIZE & FORECAST
6.7 CONTENT DETECTION MATCHING
      6.7.1 OVERVIEW
      6.7.2 MARKET SIZE & FORECAST
6.8 META DATA SUPPLIERS
      6.8.1 OVERVIEW
      6.8.2 MARKET SIZE & FORECAST
6.9 SOCIAL TV ANALYTICS
      6.9.1 OVERVIEW
      6.9.2 MARKET SIZE & FORECAST
6.10 SHARING TECHNOLOGIES
      6.10.1 OVERVIEW
      6.10.2 MARKET SIZE & FORECAST
6.11 OTHERS
      6.11.1 OVERVIEW
      6.11.2 MARKET SIZE & FORECAST

7 SOCIAL TV MARKET BY END USER APPLICATIONS
7.1 INTRODUCTION
      7.1.1 OVERVIEW
      7.1.2 MARKET SIZE & FORECAST
7.2 SOCIAL GAMING/INTERACTION
      7.2.1 OVERVIEW
      7.2.2 MARKET SIZE & FORECAST
7.3 SOCIAL REWARDS
      7.3.1 OVERVIEW
      7.3.2 MARKET SIZE & FORECAST
7.4 SOCIAL DISCUSSIONS
      7.4.1 OVERVIEW
      7.4.2 MARKET SIZE & FORECAST
7.5 SOCIAL CHECK-INS
      7.5.1 OVERVIEW
      7.5.2 MARKET SIZE & FORECAST
7.6 REMOTE CONTROL APPLICATIONS
      7.6.1 OVERVIEW
      7.6.2 MARKET SIZE & FORECAST
7.7 TV - SPECIFIC SOCIAL NETWORKS
      7.7.1 OVERVIEW
      7.7.2 MARKET SIZE & FORECAST

8 GEOGRAPHIC ANALYSIS
8.1 INTRODUCTION
8.2 NORTH AMERICA
      8.2.1 OVERVIEW
      8.2.2 MARKET SIZE & FORECAST
8.3 EUROPE
      8.3.1 OVERVIEW
      8.3.2 MARKET SIZE & FORECAST
8.4 ASIA-PACIFIC
      8.4.1 OVERVIEW
      8.4.2 MARKET SIZE & FORECAST
8.5 LATIN AMERICA
      8.5.1 OVERVIEW
      8.5.2 MARKET SIZE & FORECAST
8.6 MIDDLE EAST & AFRICA
      8.6.1 OVERVIEW
      8.6.2 MARKET SIZE & FORECAST

9 COMPETITIVE LANDSCAPE
9.1 MERGERS & ACQUISITIONS
9.2 JOINT VENTURES & COLLABORATION
9.3 NEW PRODUCT DEVELOPMENTS
9.4 VENTURE CAPITAL FUNDING
9.5 EMERGING STARTUPS

10 COMPANY PROFILES
10.1 AIRTIME
      10.1.1 OVERVIEW
      10.1.2 PRODUCTS & SERVICES
      10.1.3 PUSH FOR SOCIAL TV
      10.1.4 ANALYST INSIGHT
10.2 APPLE TV
      10.2.1 OVERVIEW
      10.2.2 PRODUCTS & SERVICES
      10.2.3 PUSH FOR SOCIAL TV
      10.2.4 ANALYST INSIGHT
10.3 BLUEFIN LABS
      10.3.1 OVERVIEW
      10.3.2 PRODUCTS & SERVICES
      10.3.3 PUSH FOR SOCIAL TV
      10.3.4 ANALYST INSIGHT
10.4 BOXEE
      10.4.1 OVERVIEW
      10.4.2 PRODUCTS & SERVICES
      10.4.3 PUSH FOR SOCIAL TV
      10.4.4 ANALYST INSIGHT
10.5 CONNECTV
      10.5.1 OVERVIEW
      10.5.2 PRODUCTS & SERVICES
      10.5.3 PUSH FOR SOCIAL TV
      10.5.4 ANALYST INSIGHT
10.6 DIJIT
      10.6.1 OVERVIEW
      10.6.2 PRODUCTS & SERVICES
      10.6.3 PUSH FOR SOCIAL TV
      10.6.4 ANALYST INSIGHT
10.7 FACEBOOK
      10.7.1 OVERVIEW
      10.7.2 PRODUCTS & SERVICES
      10.7.3 PUSH FOR SOCIAL TV
      10.7.4 ANALYST INSIGHT
10.8 GETGLUE
      10.8.1 OVERVIEW
      10.8.2 PRODUCTS & SERVICES
      10.8.3 PUSH FOR SOCIAL TV
      10.8.4 ANALYST INSIGHT
10.9 GOOGLE
      10.9.1 OVERVIEW
      10.9.2 PRODUCTS & SERVICES
      10.9.3 PUSH FOR SOCIAL TV
      10.9.4 ANALYST INSIGHT
10.10 GRACE NOTE
      10.10.1 OVERVIEW
      10.10.2 PRODUCTS & SERVICES
      10.10.3 PUSH FOR SOCIAL TV
      10.10.4 ANALYST INSIGHT
10.11 OOYALA
      10.11.1 OVERVIEW
      10.11.2 PRODUCTS & SERVICES
      10.11.3 PUSH FOR SOCIAL TV
      10.11.4 ANALYST INSIGHT
10.12 ROKU
      10.12.1 OVERVIEW
      10.12.2 PRODUCTS & SERVICES
      10.12.3 PUSH FOR SOCIAL TV
      10.12.4 ANALYST INSIGHT
10.13 ROVI
      10.13.1 OVERVIEW
      10.13.2 PRODUCTS & SERVICES
      10.13.3 PUSH FOR SOCIAL TV
      10.13.4 ANALYST INSIGHT
10.14 SNAPPY TV
      10.14.1 OVERVIEW
      10.14.2 PRODUCTS & SERVICES
      10.14.3 PUSH FOR SOCIAL TV
      10.14.4 ANALYST INSIGHT
10.15 SOCIAL GUIDE
      10.15.1 OVERVIEW
      10.15.2 PRODUCTS & SERVICES
      10.15.3 PUSH FOR SOCIAL TV
      10.15.4 ANALYST INSIGHT
10.16 TRENDRR TV
      10.16.1 OVERVIEW
      10.16.2 PRODUCTS & SERVICES
      10.16.3 PUSH FOR SOCIAL TV
      10.16.4 ANALYST INSIGHT
10.17 TELLYBUG
      10.17.1 OVERVIEW
      10.17.2 PRODUCTS & SERVICES
      10.17.3 PUSH FOR SOCIAL TV
      10.17.4 ANALYST INSIGHT
10.18 TV GUIDE
      10.18.1 OVERVIEW
      10.18.2 PRODUCTS & SERVICES
      10.18.3 PUSH FOR SOCIAL TV
      10.18.4 ANALYST INSIGHT
10.19 TWITTER
      10.19.1 OVERVIEW
      10.19.2 PRODUCTS & SERVICES
      10.19.3 PUSH FOR SOCIAL TV
      10.19.4 ANALYST INSIGHT
10.2 VIGGLE
      10.20.1 OVERVIEW
      10.20.2 PRODUCTS & SERVICES
      10.20.3 PUSH FOR SOCIAL TV
      10.20.4 ANALYST INSIGHT
10.21 YOUTOO SOCIAL TV
      10.21.1 OVERVIEW
      10.21.2 PRODUCTS & SERVICES
      10.21.3 PUSH FOR SOCIAL TV
      10.21.4 ANALYST INSIGHT
10.22 YUME
      10.22.1 OVERVIEW
      10.22.2 PRODUCTS & SERVICES
      10.22.3 PUSH FOR SOCIAL TV
      10.22.4 ANALYST INSIGHT
10.23 ZEEBOX
      10.23.1 OVERVIEW
      10.23.2 PRODUCTS & SERVICES
      10.23.3 PUSH FOR SOCIAL TV
      10.23.4 ANALYST INSIGHT
10.24 OTHER KEY INNOVATORS
      10.24.1 AUDIBLEMAGIC
      10.24.2 AVAIL-TVN
      10.24.3 BUDDY TV
      10.24.4 CLIPSYNC
      10.24.5 CRIMSONHEXAGON
      10.24.6 EXMACHINA
      10.24.7 FLINGO
      10.24.8 LEANIN
      10.24.9 LEXALYTICS
      10.24.10 MASS RELAVANCE
      10.24.11 MEDIA
      10.24.12 MONTEROSA
      10.24.13 MISO
      10.24.14 MY.TV
      10.24.15 NETWORKEDINSIGHTS
      10.24.16 NUMOTE
      10.24.17 SCREACH
      10.24.18 SOFTEL
      10.24.19 THECHANNER
      10.24.20 TVTAK
      10.24.21 TWEET TV
      10.24.22 UMAMI
      10.24.23 VIDBLOGGER
      10.24.24 WATCHWITH
      10.24.25 WIO
      10.24.26 YAP TV
      10.24.27 YIDIO



LIST OF TABLES

TABLE 1 SOCIAL TV MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($BILLION)
TABLE 2 GLOBAL SOCIAL TV MARKET, BY TYPE, 2012 � 2017 ($BILLION)
TABLE 3 SOCIAL TV ECOSYSTEM, 2012
TABLE 4 TV APPLICATIONS MARKET, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 5 TV APPLICATIONS MARKET PROPORTION, BY GEOGRAPHY, 2012 � 2017 (%)
TABLE 6 TOP SMART TV APPLICATION COMPARISON
TABLE 7 SOCIAL INTERACTION ON SOCIAL TV, BY GEOGRAPHY, 2012 � 2017 (MILLION)
TABLE 8 FREQUENCY OF USING SECOND SCREEN SIMULTANEOUSLY WHILE WATCHING TV, 2012
TABLE 9 SMART PHONE SHIPMENT, BY GEOGRAPHY, 2012 � 2017 (MILLION UNITS)
TABLE 10 TABLET PC SHIPMENT, BY GEOGRAPHY, 2012 � 2017 (MILLION UNITS)
TABLE 11 USE OF TABLET WHILE WATCHING TV
TABLE 12 AGE DEMOGRAPHIC: SIMULTANEOUS TV & TABLET USES
TABLE 13 GENDER DEMOGRAPHIC: SIMULTANEOUS TV & TABLET USES
TABLE 14 COMMUNICATING WITH FRIENDS WHILE WATCHING TV
TABLE 15 TV VIEWERS TALK ABOUT THE SHOW, 2011 � 2012
TABLE 16 SMART TV UNIT SHIPMENT, BY GEOGRAPHY, 2012 � 2017 (MILLION UNITS)
TABLE 17 SMART TV UNIT SHIPMENT PROPORTION, BY GEOGRAPHY, 2012 � 2017 (%)
TABLE 18 GLOBAL SMART TV MARKET AVERAGE UNIT PRICE
TABLE 19 SMART TV MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($BILLION)
TABLE 20 GLOBAL TV SET CONNECTED TO INTERNET, 2012 � 2017 (MILLION UNIT)
TABLE 21 GLOBAL TV SET CONNECTED TO INTERNET PROPORTION, BY DEVICES, 2012 � 2017 (%)
TABLE 22 TV SET CONNECTED TO INTERNET VIA CONNECTED SETS, BY GEOGRAPHY, 2012 � 2017 (MILLION UNIT)
TABLE 23 TV SET CONNECTED TO INTERNET VIA PAY TV STB, BY GEOGRAPHY, 2012 � 2017 (MILLION UNIT)
TABLE 24 TV SET CONNECTED TO INTERNET VIA RETAIL STB, BY GEOGRAPHY, 2012 � 2017 (MILLION UNIT)
TABLE 25 TV SET CONNECTED TO INTERNET VIA GAME CONSOLE, BY GEOGRAPHY, 2012 � 2017 (MILLION UNIT)
TABLE 26 TV SET CONNECTED TO INTERNET VIA BLU-RAY, BY GEOGRAPHY, 2012 � 2017 (MILLION UNIT)
TABLE 27 SOCIAL TV TECHNOLOGY & PLATFORM MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($BILLION)
TABLE 28 SOCIAL TV TECHNOLOGY & PLATFORM MARKET PROPORTION, BY GEOGRAPHY, 2012 � 2017 (%)
TABLE 29 GLOBAL SOCIAL TV TECHNOLOGY & PLATFORM MARKET REVENUE, 2012 � 2017 ($BILLION)
TABLE 30 SOCIAL EPG/CONTENT DISCOVERY MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 31 AD PRODUCTION MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 32 AD SERVING PLATFORM MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 33 SOCIAL CURATION & SYNDICATION MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 34 GENERAL SOCIAL ANALYTICS MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 35 CONTENT DETECTION/MATCHING MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 36 META DATA SUPPLIER MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 37 SOCIAL TV ANALYTICS MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 38 SHARING TECHNOLOGY MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 39 OTHER TECHNOLOGY & PLATFORM MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 40 SOCIAL TV END-USERS MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 41 SOCIAL TV END-USERS MARKET PROPORTION, BY GEOGRAPHY, 2012 � 2017 (%)
TABLE 42 GLOBAL SOCIAL TV END-USERS MARKET REVENUE, 2012 � 2017 ($MILLION)
TABLE 43 SOCIAL GAMING/INTERACTION MARKET REVENUE, BY GEOGRAPHY, 2012-2017 ($MILLION)
TABLE 44 SOCIAL REWARDS MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 45 SOCIAL DISCUSSION MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 46 SOCIAL CHECK-IN MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 47 REMOTE CONTROL APPLICATION MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 48 TV SPECIFIC SOCIAL NETWORK MARKET REVENUE, BY GEOGRAPHY, 2012 � 2017 ($MILLION)
TABLE 49 NORTH AMERICA: SOCIAL TV MARKET REVENUE, BY TYPES, 2012 � 2017 ($BILLION)
TABLE 50 NORTH AMERICA: SOCIAL TV MARKET PROPORTION, BY TYPE, 2012 � 2017 (%)
TABLE 51 NORTH AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
TABLE 52 NORTH AMERICA: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 � 2017 ($MILLION)
TABLE 53 NORTH AMERICA: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 � 2017 ($MILLION)
TABLE 54 EUROPE: SOCIAL TV MARKET REVENUE, 2012 � 2017 ($BILLION)
TABLE 55 EUROPE: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 � 2017 (%)
TABLE 56 EUROPE: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
TABLE 57 EUROPE: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 � 2017 ($MILLION)
TABLE 58 EUROPE: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 � 2017 ($MILLION)
TABLE 59 APAC: SOCIAL TV MARKET REVENUE, 2012 � 2017 ($BILLION)
TABLE 60 APAC: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 � 2017 (%)
TABLE 61 APAC: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
TABLE 62 APAC: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 � 2017 ($MILLION)
TABLE 63 APAC: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 � 2017 ($MILLION)
TABLE 64 LATIN AMERICA: SOCIAL TV MARKET REVENUE, 2012 � 2017 ($BILLION)
TABLE 65 LATIN AMERICA: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 � 2017 (%)
TABLE 66 LATIN AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
TABLE 67 LATIN AMERICA: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 � 2017 ($MILLION)
TABLE 68 LATIN AMERICA: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 � 2017 ($MILLION)
TABLE 69 MIDDLE EAST & AFRICA SOCIAL TV MARKET REVENUE, 2012 � 2017 ($BILLION)
TABLE 70 MIDDLE EAST & AFRICA: SOCIAL TV MARKET PROPORTION, BY TYPES, 2012 � 2017 (%)
TABLE 71 MIDDLE EAST & AFRICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
TABLE 72 MIDDLE EAST & AFRICA: SOCIAL TV MARKET REVENUE, BY TECHNOLOGY & PLATFORM, 2012 � 2017 ($MILLION)
TABLE 73 MIDDLE EAST & AFRICA: SOCIAL TV MARKET REVENUE, BY END-USERS, 2012 � 2017 ($MILLION)
TABLE 74 MERGERS & ACQUISITIONS, 2010 � 2012
TABLE 75 JOINT VENTURES & COLLABORATION, 2010 � 2012
TABLE 76 NEW PRODUCT DEVELOPMENTS, 2010 � 2012
TABLE 77 VENTURE CAPITAL FUNDING
TABLE 78 EMERGING STARTUPS


LIST OF FIGURES

FIGURE 1 GLOBAL TV APPLICATIONS MARKET, 2012 � 2017 ($MILLION)
FIGURE 2 SOCIAL INTERACTION ON SOCIAL TV, 2012 � 2017 (MILLION)
FIGURE 3 FREQUENCY OF USING SECOND SCREEN SIMULTANEOUSLY WHILE WATCHING TV, 2012
FIGURE 4 NORTH AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
FIGURE 5 EUROPE: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
FIGURE 6 APAC: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
FIGURE 7 LATIN AMERICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)
FIGURE 8 MIDDLE EAST & AFRICA: HARDWARE/SMART TV UNIT SHIPMENT, 2012 � 2017 (MILLION UNIT)

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