Snowmobile Market

The snowmobile market is projected to grow from USD 1.73 Billion in 2024 to USD 2.42 Billion by 2032, registering a CAGR of 4.9%. According to the International Snowmobile Manufacturers Association (ISMA), in 2024, 112,650 snowmobiles were sold worldwide. Though North American countries held >80% of global sales, the US and Canada had noticed a moderate decline compared to the previous year. Snowmobiling has become increasingly popular throughout Northern Europe. In 2023, Finland, Sweden, Norway, and other nations sold 22,964 new snowmobiles. Growth in these regions is fueled by rising demand for recreational activities, trail development, and the popularity of snowmobiling clubs, which have created thousands of winter jobs and contributed to several business revenue generation within the regional markets.

“The 500CC to 900CC engine segment is estimated to be the largest market.”

The 500cc to 900cc engine segment accounts for over 60% of the market. The 500cc to 900cc snowmobile engines are predominantly 2-stroke engines and are primarily used in snowmobiles owing to their advantages of high power-to-weight ratio, lightweight design, and enhanced performance. Snowmobiles under this engine capacity offer increased torque, performance, and maneuverability and are suitable for running under confined terrain. Snowmobiles with larger engines also be useful for winter rescue, fixing electricity and telephone lines, inspecting forest land, and providing winter transportation for professional conservationists. Several manufacturers have recognized this sweet spot in consumer demand and have consequently developed their most diverse product offerings within the engine capacity range, featuring innovations in suspension systems, ergonomics, and rider-friendly technology. Arctic Cat, Polaris, Yamaha, and Bombardier Recreational Products (BRP) are some critical players that deliver balance in performance, fuel efficiency, and versatility. As these models are typically priced between entry-level and premium segments, they will likely solidify their market position further during the forecast period with continuous upgrades, versatility, and specialized performance.

“The electric powered snowmobiles are projected to grow at a fastest rate by 2030.”

Though the gasoline category contributed to over 60% of the market in 2024, the electrically propelled snowmobile segment is expected to grow at the highest CAGR during the forecast period. North America dominates the electric snowmobile market, specifically the US and Canada. The region's rigid environment and strong recreational snowmobile culture make it the primary market for electric snowmobiles. Furthermore, increasing environmental restrictions in both nations, particularly in places such as California and parts of Canada, push consumers toward cleaner, zero-emission snowmobiles. The EPA implemented Tier 4 emission requirements in 2022, which require a 90% decrease in hydrocarbons and nitrogen oxides compared to pre-2006 snowmobiles. To meet stiffer regulations, manufacturers such as Taiga Motors and Aurora Powertrains prioritize electric drivetrains.

Several top manufacturers are now developing eco-friendly and effective commuting solutions, such as e-snow bikes with new features like enhanced dive range and simplicity of navigation, which is driving market expansion. The major market players offering electric snowmobiles are Taiga Motors, Aurora Powertrains, and Vidde Snow Mobility. Taiga launched the Nomad electric snowmobile at USD 19,499 with Level 2 and 3 charging. It is equipped with industry-leading LTE, Bluetooth, and Wi-Fi technology, making it easy to maintain and enhance with regular over-the-air (OTA) updates. In March 2024, Vidde Snow Mobility unveiled the Alfa electric snowmobile, featuring a 130 kW (175 HP) motor with 400 Nm torque, capable of towing up to 270 kg and operating in extreme temperatures as low as -39°C.

“North America is projected to be the largest regional market.”

The North American snowmobile market accounted for over 70% of total revenue in 2024. US and Canada predominantly lead the market with strong sports culture, and over 80% of users are active club members. Snowmobiles are widely used for winter leisure activities such as trail riding, backcountry exploration, and guided tours in popular destinations like Yellowstone, Maine, and Alaska. The growing popularity of outdoor winter sports, allowing these members to participate in such events, supports the significant growth in this market. As more people seek exciting winter leisure activities, the demand for snowmobiles and other power sports vehicles increases. This tendency boosts sales and encourages innovation among manufacturers driven to develop new features and performance advancements to fulfill consumer demands. For instance, In March 2025, Polaris launched the Voyageur 155 Lineup, built on the Matrix platform, which combines smooth power with a 146" or 155" track designed for versatile winter adventures from trail riding to off-trail exploration. Ski-doo, Polaris, Artic Cat, and Yamaha have the largest share in the region, with a large number of dealers and distributors. These companies are also working on technological improvements, such as the creation of electric snowmobiles and improved vehicle ergonomics, which enhance the client base by appealing to environmentally concerned consumers and increasing the user experience.

The snowmobile market is dominated by global players such as Alpina Snowmobiles (Italy), Arctic Cat (US), BRP (Canada), Polaris (US), TAIGA MOTORS INC (US), Yamaha (Japan), Crazy Mountain (US), Moon Bike (US), Aurora (US), Buran (Russia), Russkaya Mekhanika (Russia). These companies adopted strategies such as product developments, deals, and others to gain traction in the market.

Research Coverage:

The study segments the snowmobile market and forecasts the market size based on type (trail, mountain, utility, performance), Propulsion (Gasoline and electric), by seating capacity (single seater & multi seater), By Application (recreation, tourism, commercial/industrial, and others), by engine size (below 500CC, 500CC to 900CC, above 900CC), by engine type (2-stroke, 4-stroke), electric snowmobile market, by battery capacity (<5Kw and >5kw), and region (Asia Pacific, North America, Europe, and the Rest of the World [RoW]). It also covers the competitive landscape and company profiles of the major players in the snowmobile market ecosystem.

Key Benefits of the Report

The study also includes an in-depth competitive analysis of the key market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

The report will help market leaders and new entrants with information on the closest approximations of the snowmobile market's revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.