Service Assurance Market by Component (Platforms and Solutions, and Services), Organization Size (SMEs, Large Enterprises), Deployment Mode (On-premises, Cloud), End Use Industries (Telecommunication, IT, Government, Transportation, Retail, Healthcare, Other End Use Industries) and Region - Global Forecast to 2027
Service Assurance is the policy and process that helps the technology provider to enhance customer satisfaction and improve service quality. The service assurance includes solutions and tools which includes performance management, fault management, quality of service management, quality assurance, service level management, network testing, quality control, traffic management, probe monitoring and more. These solutions enable customers to increase operational efficiency, detect network fault, predictive analysis, and improve helps to enhance customer experience, and automatically increases the profitability of business.
The global service assurance market size is expected to grow from USD XX.X billion in 2022 to USD XX.X billion by 2027, at a CAGR of XX.X%. The need to improve and automate the capabilities to serve customers with best-in-class experience is expected to drive the market growth.
Drivers: Increasing smart device users in telecom sector will drive the market.
Due to increasing trend of digitalization in various verticals demand of smart devices is increasing in a fast pace. According to Mobile Economy Report of Global System for Mobile communications Association (GSMA), the number of mobile subscribers is expected to reach at XX.X billion in 2025. To handle the large amount of data traffic and fulfill the requirement of huge number of users, telecom operators are expected to adopt service assurance solutions. The changing trend of digitalization in the world have forced the companies to invest heavily in service assurance platforms and reorganize their business to increase customer satisfaction and hence increase revenue.
Drivers: Growing need to automate the network operations and resolve network issue.
Communication service providers are adopting service assurance solutions to offer unique service experience to their customers to maintain long term relationship by offering early network fault detection and correction, performance management, quality assurance and control tools. Operators worldwide need new ways of launching, monitoring, managing, and ensuring the quality and performance of their services and networks with an ever-increasing degree of automation. This trend will increase the demand of service assurance market in the forecast period.
Challenges: High cost of deploying service assurance solution can hinder the growth of the market.
Deployment cost of service assurance solution is high and need huge maintenance cost too. Due to this few companies are not adopting this solution and still relying on traditional system. The requirement of heavy investments can affect the demand of service assurance solutions, which in turn, may hamper the growth of market.
Key players in the market
Comarch (Poland), NETSCOUT (US), Broadcom (US), NEC (Japan), Ericsson (Sweden), EXFO (Canada), Anritsu (Japan), Amdocs (UK), Cisco (US), Huawei (China) are few key players in the service assurance market globally.
Recent Developments
- In September 2022, Anritsu and SecuPi entered into partnership with Data Protection and GDPR Data compliance to provide automate service assurance solution in telecommunication provider.
- In September 2021, Anritsu announced the deployment of 5G based standalone service assurance solution with amazon web services in the public cloud.
- In July 2021, NETSCOUT has launched smart edge monitoring solution to provide real-time visibility and insights to ensure the high-quality experience to customers.
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TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 GEOGRAPHIC SCOPE
1.3.3 INCLUSIONS AND EXCLUSIONS
1.3.4 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 SUMMARY OF CHANGES
1.7 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primaries
2.1.2.4 Primary sources
2.1.2.5 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.3 SERVICE ASSURANCE MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
2.2.4 MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS
2.2.5 GROWTH FORECAST ASSUMPTIONS
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
2.4.1 FACTOR ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE SERVICE ASSURANCE MARKET
4.2 MARKET, BY COMPONENT
4.3 MARKET, BY ORGANIZATION SIZE
4.4 MARKET, BY DEPLOYMENT MODE
4.5 MARKET, BY END USE INDUSTRIES AND REGION
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.2 RESTRAINTS
5.2.3 OPPORTUNITIES
5.2.4 CHALLENGES
5.3 INDUSTRY TRENDS
5.3.1 ECOSYSTEM: SERVICE ASSURANCE MARKET
5.3.2 CASE STUDIES
5.3.2.1 Use Case 1
5.3.2.2 Use Case 2
5.3.2.3 Use case 3
5.3.2.4 Use Case 4
5.3.2.5 Use Case 5
5.3.3 PATENT ANALYSIS
5.3.3.1 Methodology
5.3.3.2 Types of Patents
5.3.3.3 Innovation And Patent Applications
5.3.3.3.1 Top applicants
5.3.4 VALUE CHAIN ANALYSIS
5.3.5 PORTER’S FIVE FORCES ANALYSIS
5.3.5.1 Threat of new entrants
5.3.5.2 Threat of substitutes
5.3.5.3 Bargaining power of suppliers
5.3.5.4 Bargaining power of buyers
5.3.5.5 Intensity of competitive rivalry
5.3.6 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
5.3.7 PRICING ANALYSIS
5.3.7.1 Pricing models and indicative price points
5.3.8 TECHNOLOGY ANALYSIS
5.3.8.1 AI/ML
5.3.8.2 IoT
5.3.8.3 5G
5.3.8.4 Big data and Analytics
5.3.8.5 Cloud Computing
5.3.9 KEY CONFERENCES AND EVENTS IN 2022-2023
5.3.10 KEY STAKEHOLDERS AND BUYING CRITERIA
5.3.11 REGULATORY LANDSCAPE
5.3.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS
6 SERVICE ASSURANCE MARKET SIZE, BY COMPONENT
6.1 INTRODUCTION
6.1.1 COMPONENT: MARKET DRIVERS
6.2 PLATFORMS AND SOLUTIONS
6.3.1 PERFORMANCE MANAGEMENT
6.3.2 FAULT AND EVENT MANAGEMENT
6.3.3 QUALITY OF SERVICE MANAGEMENT
6.3.4 NETWORK AND SERVICE TESTING
6.3.5 OTHERS
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.2 MANAGED SERVICES
7 SERVICE ASSURANCE MARKET SIZE, BY ORGANIZATION SIZE
7.1 INTRODUCTION
7.1.1 ORGANIZATION SIZE: MARKET DRIVERS
7.2 SMES
7.3 LARGE ENTERPRISES
8 MARKET SIZE, BY DEPLOYMENT MODE
8.1 INTRODUCTION
8.1.1 DEPLOYMENT MODE: MARKET DRIVERS
8.2 CLOUD
8.3 ON-PREMISES
9 SERVICE ASSURANCE MARKET SIZE, BY END USE INDUSTRIES
9.1 INTRODUCTION
9.1.1 END USE INDUSTRIES: MARKET DRIVERS
9.2 TELECOM
9.3 IT
9.4 GOVERNMENT
9.5 TRANSPORTATION
9.6 RETAIL
9.7 HEALTHCARE
9.8 OTHER END USE INDUSTRIES
10 SERVICE ASSURANCE MARKET SIZE, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: PESTLE ANALYSIS
10.2.2 UNITED STATES
10.2.3 CANADA
10.3 EUROPE
10.3.1 EUROPE: PESTLE ANALYSIS
10.3.2 UNITED KINGDOM
10.3.3 GERMANY
10.3.4 FRANCE
10.3.5 SPAIN
10.3.6 ITALY
10.3.7 NORDICS
10.3.8 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: PESTLE ANALYSIS
10.4.2 CHINA
10.4.3 INDIA
10.4.4 JAPAN
10.4.5 AUSTRALIA AND NEW ZEALAND
10.4.6 SOUTH EAST ASIA
10.4.7 REST OF ASIA PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.5.1 MIDDLE EAST AND AFRICA: PESTLE ANALYSIS
10.5.2 MIDDLE EAST
10.5.2.1 UAE
10.5.2.2 KSA
10.5.2.3 REST OF MIDDLE EAST
10.5.3 AFRICA
10.5.3.1 SOUTH AFRICA
10.5.3.2 EGYPT
10.5.3.3 NIGERIA
10.5.3.4 REST OF AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: PESTLE ANALYSIS
10.6.2 BRAZIL
10.6.3 MEXICO
10.6.4 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.2.1 OVERVIEW OF STRATEGIES DEPLOYED BY KEY SERVICE ASSURANCE SOLUTION PROVIDERS
11.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS
11.4 MARKET SHARE ANALYSIS OF TOP MARKET PLAYERS
11.5 KEY COMPANY EVALUATION QUADRANT
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
11.6 COMPETITIVE BENCHMARKING
11.7 STARTUP/SME EVALUATION QUADRANT
11.7.1 PROGRESSIVE COMPANIES
11.7.2 RESPONSIVE COMPANIES
11.7.3 DYNAMIC COMPANIES
11.7.4 STARTING BLOCKS
11.8 COMPETITIVE SCENARIO AND TRENDS
11.8.1 PRODUCT LAUNCHES
11.8.2 DEALS
11.8.3 OTHERS
12 COMPANY PROFILES
12.1 INTRODUCTION
12.2 KEY PLAYERS
12.2.1 NETSCOUT
12.2.1.1 Business and Financial overview
12.2.1.2 Recent developments
12.2.1.3 MNM VIEW
12.2.1.3.1 Key strengths/right to win
12.2.1.3.2 Strategic choices made
12.2.1.3.3 Weaknesses and competitive threats
12.2.2 NEC
12.2.2.1 Business and Financial Overview
12.2.2.2 Recent developments
12.2.2.3 MNM VIEW
12.2.2.3.1 Key strengths/right to win
12.2.2.3.2 Strategic choices made
12.2.2.3.3 Weaknesses and competitive threats
12.2.3 ERICSSON
12.2.3.1 Business and Financial Overview
12.2.3.2 Recent developments
12.2.3.3 MNM VIEW
12.2.3.3.1 Key strengths/right to win
12.2.3.3.2 Strategic choices made
12.2.3.3.3 Weaknesses and competitive threats
12.2.4 AMDOCS
12.2.4.1 Business and Financial Overview
12.2.4.2 Recent Developments
12.2.4.3 MNM VIEW
12.2.4.3.1 Key strengths/right to win
12.2.4.3.2 Strategic choices made
12.2.4.3.3 Weaknesses and competitive threats
12.2.5 NOKIA
12.2.5.1 Business and Financial Overview
12.2.5.2 Recent Developments
12.2.5.3 MnM View
12.2.5.3.1 Key strengths/right to win
12.2.5.3.2 Strategic choices made
12.2.5.3.3 Weaknesses and competitive threats
12.2.6 HPE
12.2.6.1 Business and Financial Overview
12.2.6.2 Recent developments
12.2.7 BROADCOM
12.2.7.1 Business and Financial Overview
12.2.7.2 Recent developments
12.2.8 ACCENTURE
12.2.8.1 Business and Financial Overview
12.2.8.2 Recent developments
12.2.9 COMARCH
12.2.9.1 Business and Financial Overview
12.2.9.2 Recent developments
12.2.10 HUAWEI
12.2.10.1 Business and Financial Overview
12.2.10.2 Recent developments
12.2.10 CISCO
12.2.12 IBM
12.2.13 COMMSCOPE
12.2.14 EXFO
12.2.15 COMVIVA
12.2.16 VIAVI
12.2.17 TEOCO
12.2.18 ANRITSU
12.2.19 SPIRENT
12.2.20 RAKUTEN
12.2.21 JUNIPER NETWORKS
12.2.22 SPLUNK
12.2.23 INFOSYS
12.2.24 WIPRO
12.3 STARTUPS/ SMES
12.3.1 MAGNOOS
12.3.2 ZENOSS
12.3.3 MYCOM OSI
12.3.4 INFOVISTA
12.3.5 CENTINA
12.3.6 RADCOM
(The list of players is subject to further modification over the course of research)
Growth opportunities and latent adjacency in Service Assurance Market