Security Automation Market

The global security automation market size was valued at USD 8.9 billion in 2023 and is expected to grow at a CAGR of 13.4% from 2023 to 2028. The revenue forecast for 2028 is projected to reach $16.7 billion. The base year for estimation is 2022, and the historical data spans from 2023 to 2028.

Due to various business drivers, the security automation market is expected to grow significantly during the forecast period. The market is experiencing significant growth due to the increasing incidents of phishing emails and ransomware, and need to ensure consistent adherence to security policies and facilitates audit trails. The rising cybersecurity threats and complexity, growing ability to detect and respond to security incidents in real-time is also responsible for driving the market’s growth.

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Market Dynamics

Driver: Rising cybersecurity threats and complexity

The escalating frequency and sophistication of cyber threats have created a pressing need for organizations to bolster their cybersecurity measures. The dynamic nature of modern cyberattacks, ranging from ransomware and zero-day exploits to social engineering and nation-state attacks, has led to a heightened sense of vulnerability. As threats become more complex, diverse, and targeted, traditional manual approaches to cybersecurity are often inadequate to address the rapidly evolving landscape. Security Automation plays a critical role in countering these threats by providing real-time detection, rapid response, and proactive defense mechanisms. According to the FBI's Internet Crime Report, cybercrime resulted in over USD 4.2 billion in financial losses in 2020 in the US only. The report highlighted the increasing sophistication of cybercriminal tactics across major countries. Moreover, The Verizon Data Breach Investigations Report (DBIR) consistently points out the expanding attack surface, including cloud-based threats, web application attacks, and social engineering. This necessitates a dynamic and automated defense mechanism. The increasing landscape of cybersecurity threats, marked by their complexity and variety, underscores the necessity of security automation. Automation enables organizations to detect, respond to, and mitigate threats at a pace and scale that human intervention alone cannot achieve.

Restraints: Concerns related to data privacy

The concern related to data privacy and security is a significant factor that can hamper the adoption of security automation solutions in the market. Addressing privacy concerns related to data collection, processing, and sharing requires careful consideration of legal and ethical implications, which might prolong resolution. Data privacy concerns revolve around the collection, processing, and sharing of data within automated security processes. Security automation often requires access to sensitive data for analysis and decision-making. Organizations are troubled about the unintended exposure of this data, leading to potential breaches or misuse. Moreover, automated processes might involve data transfers between systems or to external vendors. This lack of direct control over data movement raises concerns about data being mishandled or accessed without proper authorization. Addressing these concerns requires a comprehensive approach that integrates privacy by design principles into the development and deployment of security automation solutions. Organizations must conduct thorough privacy impact assessments, implement data protection safeguards, ensure encryption, and secure data handling, and stay informed about relevant data protection regulations.

Opportunity: Rise in advent of predictive analytics to anticipate potential threats

The rise in the advent of predictive analytics is a significant catalyst for the growth of security automation solutions in the market, as it empowers organizations to anticipate and counter cyber threats with unprecedented accuracy. By leveraging historical and real-time data, predictive analytics can foresee potential security breaches, vulnerabilities, and attack patterns. When integrated into security automation solutions, these predictive insights enable proactive threat mitigation, preemptive incident responses, and the optimization of security workflows. This advanced foresight enhances the effectiveness of automated processes, reducing risks, minimizing downtime, and ultimately fortifying an organization's cybersecurity posture in an increasingly dynamic threat landscape. With predictive insights, security automation can craft more tailored and context-aware responses to threats, ensuring a nuanced approach that aligns with the organization's risk tolerance and objectives. For instance, a Ponemon Institute study found that organizations that use AI in their security operations reduce the mean time to respond to an incident by 12.7% and the mean time to resolve by 11.3%. Predictive analytics empowers automated incident response with timely precision.

Challenge: Shortage of modern IT infrastructure

The shortage of modern IT infrastructure poses a significant hindrance to the growth of security automation solutions in the market. Inadequate or outdated infrastructure can limit the capabilities required to effectively implement and manage automation processes, such as real-time data processing, integration with various tools, and seamless communication between systems. Without a robust and modern IT foundation, organizations may struggle to fully leverage the potential of security automation, impeding its adoption and diminishing its ability to provide timely threat detection, response, and overall cybersecurity enhancement. Moreover, with systems becoming more dispersed, customizable, and heterogeneous, the quantity of data collected regarding security services is vast. The data collected from various components of the infrastructure keeps increasing; hence, the segregation of important data becomes a challenge for any IT department. As organizations grow, so does the volume and variety of the data that attracts even more diversified threats for which firms are unprepared. Thus, modern-day security automation vendors focus on a shared technology framework that can address such issues.

Security Automation market ecosystem

By offering, SOAR solutions segment to account for a larger market size during forecast period

The security automation solutions include SOAR solutions. SOAR solutions integrate security orchestration, automated workflows, and threat intelligence to enable more efficient and effective handling of security incidents and threats. The growth of the SOAR segment is evident in the expanding offerings of established cybersecurity vendors and the emergence of specialized startups focusing exclusively on SOAR solutions. Market reports and industry analyses consistently highlight the increasing adoption of SOAR technologies across various sectors.

By technology, predictive analytics registers the highest CAGR during the forecast period

The predictive analytics segment is projected to grow more during the forecast period. In the security automation market, predictive analytics contributes by identifying patterns and anomalies within vast datasets, thereby enabling security teams to anticipate potential breaches and vulnerabilities. Predictive analytics enhances incident response capabilities by enabling security teams to prioritize alerts based on risk levels

By region, North America holds the largest market size during the forecast period

North America will lead the security automation market in 2023. North America, comprising the United States and Canada, is known for its advanced technology infrastructure and innovative industries, making it a hub for adopting security automation technologies. The increase in the number of cyberattacks is giving a wake-up call to different organizations to safeguard their businesses by using new and innovative technologies, such as SOAR, to prevent the attacks and to guard their organization’s valuable and critical data. The region's strong technology ecosystem and continuous innovation make it a key player in driving the development and adoption of these solutions globally.

Key Market Players

The security automation solution and service providers have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgrades, partnerships, and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. Some major players in the security automation market include Palo Alto Networks (US), Splunk (US), CyberArk (US), Check Point (Israel), CrowdStrike (US), Red Hat (US), Cisco (US), Carbon Black (US), Trellix (US), IBM (US), Secureworks (US), Tenable (US), Microsoft (US), Swimlane (US), Tufin (US), Sumo Logic (US), Google (US), LogRhythm (US), Exabeam (US), ManageEngine (India), Fortinet (US), Devo Technology (US), D3 Security (Canada), Logsign (Netherlands), Vulcan Cyber (Israel), Cyware (US), Cyberbit (US), SIRP (US), Tines (Ireland), Veriti (Israel), Vanta (US), Drata (US), Anvilogic (US), and Torq (US).

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Scope of the Report

This research report categorizes the security automation market based on offering, technology, application, code type, vertical, and region.

By Offering:

• Solution
  • SOAR
    • Incident Response Automation
    • Case Management Automation
    • Threat Intelligence Automation
    • Other SOAR Solutions
  • SIEM
    • Log Collection Automation
    • Real-time Alerting Automation
    • Incident Prioritization Automation
    • Automated Incident Escalation
  • XDR
    • Real-time Response Automation
    • Automated Threat Hunting
    • Automated Compliance Reporting
    • Other XDR Solutions
• Solutions by Deployment Mode
  • Cloud
  • On-premise
• Services
  • Professional Services
    • Training & Consulting
    • System Integration & Implementation
    • Support & Maintenance
  • Managed Services

By Technology:

• AI & ML
• Predictive Analytics
• RPA
• UEBA
• Other Technologies

By Application:

• Network Security
  • Intrusion Detection and Prevention Systems (IDPS)
  • Firewall Management
  • Network Access Control
  • Network Traffic Analysis
  • Others
• Endpoint Security
  • Threat Detection and Prevention
  • Malware Detection and Removal
  • Configuration Management
  • Phishing and Email Protection
  • Others
• Incident Response Management
  • Incident Triage and Escalation
  • Incident categorization and prioritization
  • Workflow Orchestration
  • Evidence Gathering
  • Others
• Vulnerability Management
  • Vulnerability Scanning and Assessment
  • Prioritization
  • Vulnerability Remediation and Ticketing
  • Patch Management and Remediation
  • Others
• Identity and Access Management
  • User Provisioning and Deprovisioning
  • Single Sign-On (SSO)
  • Multi-Factor Authentication (MFA)
  • Access Policy Enforcement
  • Others
• Compliance and Policy Management
  • Automated Compliance Auditing
  • Policy Enforcement Automation
  • Regulatory Compliance Reporting
  • Audit Trail Generation
  • Others
• Data Protection and Encryption
  • Encryption Key Management
  • File and Database Encryption
  • Data Loss Prevention
  • Others

By Code Type:

• Low-Code
• No-Code
• Full-Code

By Vertical:

• BFSI
• Manufacturing
• Media & Entertainment
• Healthcare & Life Sciences
• Energy & Utilities
• Government & Defense
• Retail & eCommerce
• IT & ITES
• Other Verticals

By Region:

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia and New Zealand (ANZ)
  • South Korea
  • ASEAN Countries
  • Rest of Asia Pacific
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Israel
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

Recent Developments:

• In July 2023, Splunk and Microsoft partnered to build Splunk’s enterprise security and observability offerings on Microsoft Azure. Additionally, for the first time, Splunk solutions will be available for purchase on the Microsoft Azure Marketplace.
• In June 2023, Check Point and Everphone have announced a collaboration in advanced threat prevention for corporate smartphones. The collaboration will see Everphone enhance its DaaS solution by integrating Check Point Harmony Mobile, an industry-leading Mobile Threat Defense (MTD) solution that offers comprehensive protection against a wide range of cyber threats.
• In June 2023, Palo Alto Networks launched Cortex Xpanse Expander as a cloud-based attack surface management solution that helped organizations find and fix their known and unknown internet-connected risks. Expander performed automated, continuous scans to index the entire internet and discover all connected assets, misconfigurations, and exposed services.
• In May 2023, Vanta, a trust management platform provider, and CrowdStrike have developed an integration designed to help organizations improve their compliance and security operations. The integration builds on CrowdStrike’s investment in Vanta through the CrowdStrike Falcon Fund in September 2022.
• In April 2023, Cybersecurity company CrowdStrike announced the first visibility and threat detection solution for ChromeOS devices that does not require a mobile device management solution. CrowdStrike Falcon Insight XDR for ChromeOS delivers endpoint detection and response and extended detection and response capabilities designed to stop adversaries.
• In February 2023, Check Point has introduced Check Point Infinity Spark, a threat prevention solution that delivers industry leading AI security and integrated connectivity to small and medium-sized businesses (SMBs).
• In March 2022, CyberArk acquired Aapi.io, a provider of identity automation and orchestration solutions. This acquisition expanded CyberArk's Identity Security Platform with new capabilities for automating identity lifecycle management and privileged access management.

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