Mobile Apps and Web Analytics Market

[313 Pages Report] The global Mobile Apps and Web Analytics market is projected to grow from USD 9.4 billion in 2022 to USD 20.2 billion by 2027, at a CAGR of 16.4% during the forecast period. SME initiatives in the area are focused on cloud services, which would speed up artificial intelligence and business analytics. Cloud will play a crucial role in enabling new platforms, services, and facilities that governments and businesses want to enable as digitalization occurs throughout the area. The Mobile Apps and Web Analytics market is segmented based on components, applications, deployment modes, organization sizes, verticals, and regions.

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Market Dynamics

Driver: Growing trend of digitalization

The rapid growth of the internet has changed the way customers shop. Many customers are using various mobile apps and websites for online shopping, and this trend is growing exponentially. With the growing use of smartphones, the use of the internet is also growing, which has created vast scope for retailers to sell their products online. During the past decade, the adoption of mobile devices, cloud solutions, and social media platforms has grown tremendously, which has created the business potential for mobile apps and web analytics. Middle Eastern customers prioritize their mobile devices above other channels and largely choose mobile apps.

Restraint: Data security and compliance issues

The Middle East public mobile app and web analytics market is expected to have slow development due to security and privacy concerns with data loss, breaches, unforeseen crises, application vulnerabilities, and cyber-attacks related to cloud-based solutions. Authorization management, access control, data aggregation and encryption, and communication security are just a few cloud-based security services available to address information security and data confidentiality issues. Major cloud providers are establishing data centers and commercial activities in this nation to meet the limitations in the Middle East mobile app and web analytics market due to the expanded client potential and growing digital transformation ambitions.

Opportunity: Government initiatives toward digitization

The governments of Middle Eastern nations are launching several programs, including Dubai Internet City (DIC) and the KSA Vision 2030, all of which have the same goal of making their nations fully digitally connected, from smart homes and smart cities to smart transportation systems. Because of these endeavors, the Middle East is on the verge of a significant digital upheaval. Blockchain and loT are the only technologies used in this digitalization. Due to the extensive land usage, there will be plenty of areas for future cyberattacks, making cybersecurity solutions and services necessary. The need to defend networks, endpoints, data, and other entities, such as autonomous automobiles, and smart homes, would also necessitate constant surveillance of possible cyberattacks after digitalization has made significant progress in the Middle East. Therefore, programs, such as DIC and KSA 2030 are anticipated to provide profitable prospects for Middle Eastern mobile apps and web analytics market players.

Challenge: High cost involved in disrupting existing infrastructure

Due to the many cutting-edge benefits that smart cities may provide, the notion of smart cities has been gaining popularity. However, several obstacles are preventing the industry from expanding. The large initial expenses of disrupting a city's infrastructure might impede market expansion. The sheer volume of financial responsibilities required for the projects has significantly contributed to the slowdown in market growth. The existing situation, however, is anticipated to change in the upcoming years due to the rise in popularity of several different investment strategies, including build transfer (B.T.), build operate transfer (B.O.T.), build own operate (B.O.O.), and public-private partnerships.

Healthcare & Life sciences vertical to register at the highest CAGR during the forecast period

The Mobile Apps and Web Analytics  market by vertical is segmented into: BFSI, telecom, healthcare and life sciences, retail and e-commerce, government and defense, manufacturing, IT and ITeS, energy and utilities, transportation and logistics, and others (media and entertainment, travel and hospitality, and education and research). Among vertical, the healthcare & life sciences vertical registered to grow at a highest CAGR during the forecast period. The Mobile Apps and Web Analytics market is witnessing increased growth opportunities in the healthcare and life sciences vertical. The explosion of healthcare data in recent years is largely attributable to wearable and mobile devices that capture heart rate, blood pressure, physical activity, and other data. To guide better medical procedures, experts want to see data analytics used in clinical trials. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve patients' overall experience. The solutions potentially speed up the detection of disease outbreaks, increase the time it takes for new pharmaceuticals to reach the market, tailor treatment based on a patient's DNA, and simplify the insurance and payment systems.

Mobile Advertising and Marketing Analytics segments register to account for the largest market size during the forecast period

Mobile advertising and marketing analytics can help organizations make better, quicker decisions by demystifying complex data and providing a unified view of campaign performance. It is more effective to measure the ROI of mobile marketing through consumer response rates. Knowing and choosing the best tracking solution is the first step in mobile advertising and marketing analytics. The main factor in optimizing mobile advertising campaigns and achieving KPIs is analytics. In addition to data demonstrating trends in user acquisition and retention, qualitative analysis enables one to delve deeper into the why of the conversion rates.

North America to account for the largest market size during the forecast period

North America is expected to have the largest market share in the Mobile Apps and Web Analytics  market. The region has a well-established economy and has seen large-scale investments in AI-enabled infrastructure; because of this, both startups and well-established companies emphasize developing innovative AI-enabled solutions to cater to various industry verticals. The region has witnessed favorable conditions for market growth due to the implementation of data management technologies, government regulations, established player presence, and interest from enterprises to apply ML and BI solutions. Leading technology players such as Google, AWS, Salesforce, Microsoft, and IBM have been investing significantly in R&D activities for developing new AI-based solutions. These companies target higher revenue due to the increasing competition across North America. Apart from these established players, startups also receive funding from various bodies for their innovative ideas and products.

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Key Market Players

The Mobile Apps and Web Analytics vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global Mobile Apps and Web Analytics  market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).

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Scope of the Report

This research report categorizes the Mobile Apps and Web Analytics market based on components, solutions, application, deployment mode, organization size, vertical, and regions.

By Component:

• Solutions
• Services

By Solutions:

• Data Analytics
• Data Discovery
• Data Management
• Data Visualization

By Services:

• Consulting
• Support & Maintenance
• Integration & Deployment

By Deployment Mode:

• Cloud
• On-premises

By Organization Size:

• Large Enterprises
• SMEs

By Vertical:

• BFSI
• Retail & eCommerce
• Healthcare & Life Sciences
• Government & Public Sector
• Media & Entertainment
• Energy & Utilities
• Telecom
• IT and ITeS
• Manufacturing
• Transportation & Logistics
• Travel & Hospitality
• Other Verticals

By Region:

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia & New Zealand
  • Rest of Asia Pacific
• Middle East & Africa
  • UAE
  • Kingdom of Saudi Arabia
  • Israel
  • Turkey
  • Qatar
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America

Recent Developments:

• In December 2022, Splunk announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
• In November 2022, IBM (introduced new software to assist organizations in breaking down data and analytics silos to make data-driven choices fast and navigate unanticipated disruptions.
• In August 2022, Micro Focus announced a partnership with Google Cloud to enable the impending release of BigQuery remote functions.
• In May 2021, Google launched three new services, named “Dataplex, Analytics hub, and Datastream,” to empower customers with a unified data cloud platform.
• In January 2021, Information Builders’ purchase by TIBCO was announced. With this purchase, ibi’s data management and analytics capabilities have been added to the sophisticated TIBCO Connected Intelligence platform.
• In February 2020, Upland Software, one of the leading companies in enterprise work management software, acquired Localytics, a leading provider of mobile apps personalization and analytics solutions.

Frequently Asked Questions (FAQ):

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