Medical Animation Market by Type (3D, 2D, 4D), Therapeutic Area (Oncology, Cosmeceutical/Plastic Surgery), Application (Drug MoA, Patient Education), End User (Medical Device Manufacturers, Hospitals/ Clinics) - Forecast to 2021
Medical animation is an educational video or movie created using 3D motion graphics to explain the mechanism of action (MoA) of a medical device, biomedical technology, pharmaceutical drug, or an anatomical or biological process. Animations are used in the medical & pharmaceutical sectors for educational purposes, demonstrations, simulation of surgeries, and analysis and comparative evaluation of treatment among others. The medical animation market is poised to reach USD 301.3 Million by 2021, growing at a CAGR of 20.8% during the forecast period of 2016 to 2021. The growth of the overall market can be contributed to the rising adoption of medical animation by pharmaceutical and life sciences companies; entry of start-ups; growing pharmaceutical/biopharmaceutical and medical devices industries; increasing penetration of smartphones, tablets, and other mobile platforms; and rising geriatric population coupled with the growing number of surgeries globally. In the coming years, the market is expected to witness the highest growth rate in the Asia-Pacific region. North America is expected to account for the largest share of the global medical animation market. However, the high cost of medical animation services is expected to restrain the growth of this market to a certain extent.
Objectives of the Study
- To define and measure the global medical animation market on the basis of type, application, therapeutic area, end user, and region
- To identify key micromarkets and their drivers within the market, which are expected to show impressive growth opportunities in the coming years
- To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders.
- To strategically analyze the market structure and profile the key players of the market and comprehensively analyze their core competencies
- To forecast the size of the market segments with respect to four regions, namely, North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
- To track and analyze competitive developments such as agreements, collaborations, and partnerships; marketing and promotions; and new product launches
Research Methodology
Top-down and bottom-up approaches were used to validate the size of the global medical animation market and estimate the size of various other dependent submarkets. Various secondary sources such as directories, industry journals, databases such as Hoovers, Bloomberg Business, Factiva, and Avention, and annual reports of the companies have been used to identify and collect information useful for the study of this market. Primary sources such as experts from both supply and demand sides have been interviewed to obtain and validate information as well as to assess dynamics of this market. The breakdown of profiles of primaries is shown in the figure below:
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Some prominent players in the medical animation market include Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc. (Canada), Random42 Scientific Communication (U.K.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC. (U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.), among others.
Target Audience
- Medical Animation Service Providers
- Life Sciences Companies
- Medical Device Manufacturers
- Market Research and Consulting Firms
- Healthcare Service Providers
- Teaching Hospitals and Academic Medical Centers (AMCs)
- Medical Research Institutes
- Community Centers
- Regulatory Bodies
- Venture Capitalists
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Scope of the Report:
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This research report categorizes the market into the following segments:
Global Medical Animation Market, by Type
- 3D Animation
- 2D Animation
- Real-time Imaging (4D Animation)
- Flash Animation
Global Medical Animation Market, by Application
- Drug Mechanism of Action (MoA)
- Patient Education
- Surgical Training and Planning
- Cellular and Molecular Applications
- Other Applications (Medical Simulation, Forensic Reconstruction, Medical Legal, and Emergency Care Instruction)
Global Medical Animation Market, by Therapeutic Area
- Oncology
- Cardiology
- Cosmeceuticals/Plastic Surgery
- Dental
- Other Therapeutic Areas (ENT, Gastroenterology, Orthopedics, Ophthalmology, Neurology, and Gynecology)
Global Medical Animation Market, by End User
- Life Sciences Companies
- Medical Device Manufacturers
- Hospitals, Surgical Centers, and Clinics
- Academic Institutes
- Other End Users (Medico-legal Firms, Forensic Departments, Government Bodies, and Insurance Companies)
Global Medical Animation Market, by Region
- North America
- U.S.
- Canada
- Europe
- EU5
- Rest of Europe (RoE)
- Asia-Pacific
- Rest of the World (RoW)
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix, which gives a detailed comparison of the product portfolios of each company (Top 3 companies)
Company Information
- Detailed analysis and profiling of additional market players (up to 3)
The global medical animation market is expected to reach USD 301.3 Million by 2021 from USD 117.3 Million in 2016, growing at a CAGR of 20.8% from 2016 to 2021.
The global market is segmented on the basis of type, application, therapeutic area, and end user. By type, the market is categorized into 3D animation, 2D animation, 4D animation, and flash animation. The 3D Animation segment is expected to account for the largest share of the market in 2016. The largest share of this segment is mainly attributed to the fact that 3D animation provides viewers a greater sense of perspective, and enables clear understanding of the key concepts in the forensic case. However, the 4D animation segment is expected to grow at the highest CAGR during the forecast period.
The medical animation market, based on application, is segmented into drug MoA and approval, patient education, surgical training & planning, cellular and molecular studies, and other applications (medical simulation, forensic reconstruction, and emergency care instruction). The drug MoA and approval segment is expected to account for the largest share of the market in 2016. This is mainly attributed to the rising adoption of medical animation by pharmaceutical companies for showcasing the MoA of drugs as well as for the marketing, promotions, and approvals of drugs. However, the patient education segment is expected to grow at the highest CAGR during the forecast period.
On basis of therapeutic area, the market is segmented into oncology, cardiology, cosmeceuticals/ plastic surgery, dental, and other therapeutic areas (ENT, digestive system, orthopedic, ophthalmology, neurology, and gynecology). The other therapeutic areas segment is expected to account for the largest share of the market in 2016. This is attributed to the increasing awareness amongst healthcare professionals on various diseases, injuries, and defects; and rising adoption among academic institutes to explain and provide instructions to students on physiotherapy and pre- and post-orthopedic procedures. However, the cosmeceuticals/ plastic surgery segment is expected to grow at the highest CAGR during the forecast period.
On the basis of end users, the medical animation market is segmented into life science companies; hospitals, surgical centers, and clinics; academic institutes; medical equipment manufacturers; and other end users (medico-legal firms, forensic departments, government bodies, and insurance companies). The life sciences companies segment is expected to account for the largest share of the market in 2016, and is projected to grow at the highest CAGR during the forecast period. Life sciences companies mainly use medical animation as a marketing tool to promote new drugs and product offerings, thus attributing to the growth of this market.
On the basis of regions, the medical animation market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World (RoW). North America is expected to account for the largest share of the market in 2016. The large share of the North American region can be attributed to the presence of major pharmaceutical companies, increased healthcare spending, presence of top market players, increasing number of surgeries in the U.S., and growing medical devices industry in Canada. However, the Asia-Pacific region is expected to grow at the highest CAGR during the forecast period.
Source: The Association of Medical Illustrators (AMI), The Animation Society of India (TASI), Association Europιenne des Illustrateurs Mιdicaux et Scientifiques (AIEMS), Medical Artists' Association of Great Britain (MAA), Society for Animation Studies (SAS), World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), U.S. Department of Labor, GSM Association, Digital Health Group, U.S. Food and Drug Administration (FDA), Journals, Articles, Press Releases, Magazines, Paid Databases, and MarketsandMarkets Analysis
Some of the major players in the Medical Animation Market are Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Scientific Animations, Inc. (U.S.), INVIVO Communications, Inc. (Canada), Random42 Scientific Communication (U.K.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Blausen Medical Communications, Inc. (U.S.), Trinsic Medical Animation, LLC. (U.S.), Viscira (U.S.), Understand.com (U.S.), and Medmovie, Inc. (U.S.).
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Table of Contents
1 Introduction (Page No. - 16)
1.1 Objectives of Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Methodology Steps
2.2 Secondary and Primary Research Methodology
2.2.1 Secondary Research
2.2.1.1 Key Data From Secondary Sources
2.2.2 Primary Research
2.3 Key Industry Insights
2.4 Key Data From Primary Sources
2.5 Key Insights From Primary Sources
2.6 Market Size Estimation Methodology
2.7 Market Forecast Methodology
2.8 Market Data Validation and Triangulation
2.9 Assumptions for the Study
3 Executive Summary (Page No. - 28)
3.1 Introduction
3.2 Current and Future Scenario
3.3 Key Growth Strategies
4 Premium Insights (Page No. - 34)
4.1 Medical Animation: Market Overview
4.2 Global Market, By Application
4.3 Geographic Analysis: Market, By Type
4.4 Market, By End User
4.5 Geographic Snapshot of the Market (2016)
5 Market Overview (Page No. - 39)
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Rising Adoption of Medical Animation By Life Science & Medical Device Companies
5.3.1.2 Entry of Start-Ups in the Medical Animation Market
5.3.1.3 Growing Pharmaceutical/Biopharmaceutical and Medical Devices Industry
5.3.1.4 Increasing Penetration of Smartphones, Tablets, and Other Mobile Platforms
5.3.1.5 Rising Geriatric Population and Growing Number of Surgeries Globally
5.3.2 Restraint
5.3.2.1 High Cost of Medical Animation Services
5.3.3 Opportunities
5.3.3.1 Low Health Literacy
5.3.3.2 Emerging Economies
5.3.4 Challenge
5.3.4.1 Dearth of Certified Medical Animators
6 Medical Animation Market, By Type (Page No. - 49)
6.1 Introduction
6.2 3D Animation
6.3 2D Animation
6.4 Real Time Imaging (4D Animation)
6.5 Flash Animation
7 Medical Animation Market, By Therapeutic Area (Page No. - 59)
7.1 Introduction
7.2 Oncology
7.3 Cardiology
7.4 Cosmeceuticals/Plastic Surgery
7.5 Dental
7.6 Others
8 Medical Animation Market, By Application (Page No. - 67)
8.1 Introduction
8.2 Drug Mechanism of Action (MOA) and Approval
8.3 Patient Education
8.4 Surgical Training and Planning
8.5 Cellular and Molecular Studies
8.6 Other Applications
9 Medical Animation Market, By End User (Page No. - 75)
9.1 Introduction
9.2 Life Science Companies
9.3 Medical Device Manufacturers
9.4 Hospitals, Surgical Centers, and Clinics
9.5 Academic Institutes
9.6 Other End Users
10 Global Medical Animation Market, By Region (Page No. - 85)
10.1 Introduction
10.2 North America
10.3 U.S.
10.3.1 Presence of Major Pharmaceutical Companies in the U.S.
10.3.2 Presence of Top Players Coupled With Increasing Collaborations and Partnerships
10.3.3 Academic Institutes to Boost the Medical Animation Market in the U.S.
10.3.4 Conferences & Events That Facilitate Knowledge Exchange
10.3.5 Increasing Surgeries in the U.S.
10.3.6 Increasing Healthcare Spending
10.4 Canada
10.4.1 Growing Medical Devices Industry
10.4.2 Increasing Usage of Mobile Devices in Canada
10.5 Europe
10.5.1 EU5
10.5.1.1 Increased Investments in Pharmaceutical Development in the U.K.
10.5.1.2 Growing Medical Devices Industry in Germany
10.5.1.3 Growing Biotech and Pharmaceutical Industry in Italy
10.5.2 RoE
10.5.2.1 Denmark: A Standout in Life Sciences
10.5.2.2 Upward Trend in Russias Pharmaceutical Sector
10.6 Asia-Pacific
10.6.1 High Growth in the Asian Pharmaceutical Industry
10.6.2 Lucrative Medical Devices Industry in China
10.6.3 Growing Number of Hospitals in Asia
10.6.4 Conferences & Symposia to Increase Awareness
10.6.5 Entry of Local Players, Low Cost of Medical Animation in India
10.6.6 Emergence of New Medical Institutes in India
10.7 Rest of the World (RoW)
10.7.1 Favorable Business Environment for Pharmaceutical and Biotechnology Industries in Saudi Arabia, Uae
10.7.2 Favorable Ecosystem for Medical Animation in Brazil
10.7.3 Government Initiatives to Enhance Healthcare Systems in the Middle East
11 Competitive Landscape (Page No. - 118)
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 Introduction
11.2.2 New Product Launches
11.2.3 Marketing and Promotions
11.2.4 Agreements, Collaborations, and Partnerships
11.2.5 Expansions
11.2.6 Acquisitions
11.2.7 Other Developments
11.3 Global Medical Animation Market: Empirical Assessment of Growth Strategies
11.3.1 Route to Strategic Growth: Organic and Inorganic Growth Strategies
11.3.2 Organic Growth Strategies
11.3.3 Inorganic Growth Strategies
12 Company Profiles (Page No. - 127)
(Overview, Financial*, Products & Services, Strategy, and Developments)
12.1 Infuse Medical
12.2 Hybrid Medical Animation, Inc.
12.3 Ghost Productions, Inc.
12.4 Scientific Animations, Inc.
12.5 Invivo Communications, Inc.
12.6 Random42 Scientific Communication
12.7 Radius Digital Science
12.8 Nucleus Medical Media
12.9 AXS Studio, Inc.
12.10 Visible Body
12.11 Elara Systems, Inc.
12.12 Animated Biomedical Productions
12.13 Xvivo Scientific Animation
12.14 Blausen Medical Communications, Inc.
12.15 Understand.Com
12.16 Trinsic Animation, LLC.
12.17 Viscira
12.18 Medmovie, Inc.
*Details Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 152)
13.1 Discussion Guide
13.2 Introducing RT: Real-Time Market Intelligence
13.3 Knowledge Store: Marketsandmarkets Subscription Portal
13.4 Available Customizations
13.5 Related Reports
List of Tables (86 Tables)
Table 1 New Companies in the Medical Animation Market
Table 2 Number of Surgical Procedures Performed in England (2014)
Table 3 Number of Cosmetic Surgical Procedures, By Country (2014)
Table 4 Number of Surgical Procedures Performed in India
Table 5 Rising Adoption of Medical Animation Services By Pharmaceutical and Life Sciences Companies is Driving the Growth of the Market
Table 6 High Cost of Medical Animation Services Restraining Market Growth
Table 7 Low Health Literacy to Offer Significant Growth Opportunities
Table 8 Dearth of Certified Medical Animators is A Major Challenge in the Market
Table 9 Global Market Size, By Type, 20142021 (USD Million)
Table 10 3D Animation Market Size, By Region, 20142021 (USD Million)
Table 11 North America: 3D Animation Market Size, By Country, 20142021 (USD Million)
Table 12 Europe: 3D Animation Market Size, By Country, 20142021 (USD Million)
Table 13 2D Animation Market Size, By Region, 20142021 (USD Million)
Table 14 North America: 2D Animation Market Size, By Country, 20142021 (USD Million)
Table 15 Europe: 2D Animation Market Size, By Country, 20142021 (USD Million)
Table 16 Real Time Imaging (4D Animation) Market Size, By Region, 20142021 (USD Million)
Table 17 North America: 4D Animation Market Size, By Country, 20142021 (USD Million)
Table 18 Europe: 4D Animation Market Size, By Country, 20142021 (USD Million)
Table 19 Flash Animation Market Size, By Region, 20142021 (USD Million)
Table 20 North America: Flash Animation Market Size, By Country, 20142021 (USD Million)
Table 21 Europe: Flash Animation Market Size, By Country, 20142021 (USD Million)
Table 22 Medical Animation Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 23 Oncology Animation Market Size, By Region, 20142021 (USD Million)
Table 24 Cardiology Animation Market Size, By Region, 20142021 (USD Million)
Table 25 Cosmeceutical/Plastic Surgery Animation Market Size, By Region, 20142021 (USD Million)
Table 26 Dental Animation Market Size, By Region, 20142021 (USD Million)
Table 27 Other Animations Market Size, By Region, 20142021 (USD Million)
Table 28 Global Market Size, By Application, 20142021 (USD Million)
Table 29 Market Size for Drug MOA and Approval, By Region, 20142021 (USD Million)
Table 30 Market Size for Patient Education, By Region, 20142021 (USD Million)
Table 31 Market Size for Surgical Training and Planning, By Region, 20142021 (USD Million)
Table 32 Market Size for Cellular and Molecular Studies, By Region, 20142021 (USD Million)
Table 33 Other Medical Animation Applications Market Size, By Region, 20142021 (USD Million)
Table 34 Global Market Size, By End User, 20142021 (USD Million)
Table 35 Effect of Growth of Life Sciences Industry on Medical Animation Market
Table 36 Market Size for Life Science Companies, By Region, 20142021 (USD Million)
Table 37 Effect of Growth of Medical Devices Industry on Medical Animation Market
Table 38 Market Size for Medical Device Manufacturers, By Region, 20142021 (USD Million)
Table 39 Effect of Growth Hospitals,Surgical Facilities, Clinics on Medical Animation Market
Table 40 Market Size for Hospitals, Surgical Centers, and Clinics, By Region, 20142021 (USD Million)
Table 41 Market Size for Academic Institutes, By Region, 20142021 (USD Million)
Table 42 Market Size for Other End Users, By Region, 20142021 (USD Million)
Table 43 Market Size, By Region, 20142021 (USD Million)
Table 44 North America: Market Size, By Country, 20142021 (USD Million)
Table 45 North America: Market Size, By Type, 20142021 (USD Million)
Table 46 North America: Market Size, By Application, 20142021 (USD Million)
Table 47 North America: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 48 North America: Market Size, By End User, 20142021 (USD Million)
Table 49 Top Five Inpatient Surgical Procedures, 2014
Table 50 Top Five Outpatient Surgical Procedures, 2014
Table 51 U.S.: Market Size, By Type, 20142021 (USD Million)
Table 52 U.S.: Market Size, By Application, 20142021 (USD Million)
Table 53 U.S.: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 54 U.S.: Market Size, By End User, 20142021 (USD Million)
Table 55 Canada: Market Size, By Type, 20142021 (USD Million)
Table 56 Canada: Market Size, By Application, 20142021 (USD Million)
Table 57 Canada: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 58 Canada: Market Size, By End User, 20142021 (USD Million)
Table 59 Europe: Market Size, By Region, 20142021 (USD Million)
Table 60 Europe: Market Size, By Type, 20142021 (USD Million)
Table 61 Europe: Medical Animtion Market Size, By Application, 20142021 (USD Million)
Table 62 Europe: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 63 Europe: Market Size, By End User, 20142021 (USD Million)
Table 64 EU5: Market Size, By Type, 20142021 (USD Million)
Table 65 EU5: Market Size, By Application, 20142021 (USD Million)
Table 66 EU5: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 67 EU5: Market Size, By End User, 20142021 (USD Million)
Table 68 RoE: Market Size, By Type, 20142021 (USD Million)
Table 69 RoE: Medical Animation Market Size, By Application, 20142021 (USD Million)
Table 70 RoE: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 71 RoE: Market Size, By End User, 20142021 (USD Million)
Table 72 Conferences, Symposia, & Workshops Hosted in Asia-Pacific (2013-2016)
Table 73 Asia-Pacific: Medical Animation Market Size, By Type, 20142021 (USD Million)
Table 74 Asia-Pacific: Market Size, By Application, 20142021 (USD Million)
Table 75 Asia-Pacific: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 76 Asia-Pacific: Market Size, By End User, 20142021 (USD Million)
Table 77 RoW: Medical Animation Market Size, By Type, 20142021 (USD Million)
Table 78 RoW: Market Size, By Application, 20142021 (USD Million)
Table 79 RoW: Market Size, By Therapeutic Area, 20142021 (USD Million)
Table 80 RoW: Market Size, By End User, 20142021 (USD Million)
Table 81 New Product Launches, 20132016
Table 82 Marketing and Promotion, 20132016
Table 83 Agreements, Collaborations, and Partnerships, 20132016
Table 84 Expansions, 20132016
Table 85 Acquisitions, 20132016
Table 86 Other Developments, 20132016
List of Figures (37 Figures)
Figure 1 Global Medical Animation Market: Research Methodology Steps
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Research Design: Medical Animation Market
Figure 6 Data Triangulation Methodology
Figure 7 Real Time Imaging (4D Animation) Segment to Witness the Highest Growth Rate From 2016 to 2021
Figure 8 Patient Education Segment to Grow at the Highest CAGR During the Forecast Period
Figure 9 Cosmeceuticals/Plastic Surgery Segment to Grow at the Highest CAGR During the Forecast Period
Figure 10 Life Sciences Companies Segment Will Continue to Dominate the Medical Animation Market in 2021
Figure 11 Asia-Pacific Region to Witness the Highest Growth Rate During the Forecast Period
Figure 12 Rising Adoption of Medical Animation By Life Sciences & Medical Device CompaniesA Key Driver Propelling Market Growth From 2016 to 2021
Figure 13 Drug MOA and Approval to Dominate the Market in 2016
Figure 14 North America Dominates the Medical Animation Market in 2016
Figure 15 Life Sciences Companies Segment to Witness the Highest Growth Rate in the Forecast Period
Figure 16 Asia-Pacific Region to Grow at the Highest CAGR From 2016 to 2021
Figure 17 Medical Animation Market: Segmentation
Figure 18 Market: Drivers, Restraints, Opportunities, & Challenges
Figure 19 Smartphone Connections (Millions) and Adoption Rate Worldwide, 2008 to 2020
Figure 20 Medical Animation Market, By Type
Figure 21 3D Animation to Account for the Largest Share of Market in 2016
Figure 22 Medical Animation Market Segmentation, By Therapeutic Area
Figure 23 Cosmeceuticals/Plastic Surgery Segment to Grow at the Highest CAGR During the Forecast Period
Figure 24 Medical Animation Market Segmentation, By Application
Figure 25 Drug MOA & Approval Segment to Account for the Largest Share of Medical Animation Market
Figure 26 Medical Animation Market Segmentation, By End User
Figure 27 Life Science Companies to Account for the Largest Share of the Medical Animation End-User Market in 2016
Figure 28 North America to Command the Largest Market Size of the Global Medical Animation Market in 2016
Figure 29 North America: Market Snapshot
Figure 30 Europe: Market Snapshot
Figure 31 Asia-Pacific: Market Snapshot
Figure 32 RoW: Market Snapshot
Figure 33 Top 5 Strategies Adopted By Players Over the Last Three Years (2013-2016)
Figure 34 Battle for Market Share: New Product Launches Was the Key Strategy Adopted By Market Players (20132016)
Figure 35 Organic & Inorganic Growth Strategies: Industry Trend vs Key Players
Figure 36 Organic Growth Strategies, By Key Player (20132016)
Figure 37 Inorganic Growth Strategies, By Key Player (20132016)
Growth opportunities and latent adjacency in Medical Animation Market