Internet Security Market by Component (Hardware, Software, and Services), Deployment Mode, Organization Size, Vertical (BFSI, IT & ITeS, Healthcare, Government, Aerospace & Defense, Retail) and Region - Global Forecast to 2027
Internet Security is a critical component of cybersecurity. It encompasses controlling online threats and hazards related to the Internet including phishing, malware, credential compromise, data loss, and many more. The major goal of Internet Security solutions is to safeguard consumers and business IT assets from attacks that move through the internet.
The global Internet Security market size is expected to grow from USD XX.X billion in 2022 to USD XX.X billion by 2027, at a CAGR of XX.X%. The dependence on online services is giving rise to cyber incidents, an increase in cyber threats due to technological breakthroughs such as IoT and BYOD trends proliferating across verticals, and stringent rules and regulations regarding data safety and security are the key factors boosting the growth of the market.
Drivers: The dependence on online services is paving the way for cyber incidents
Digitalization has led to a proliferation of a number of online services in the field of finance, healthcare, retail, and other industries. These online services are user-friendly and provide mobility, therefore people are increasingly opting for them in their daily life. This growing dependence on online services has increased cyber security incidents such as malware, ransomware, phishing, credential compromise, data loss, and much more putting personal and critical information at stake. Thus, boosting the need for the growth of the Internet Security market globally.
Drivers: Technological breakthroughs including IoT, and bring your own device (BYOD) trend across
verticals
The increasing usage of the bring your own device (BYOD) trend, and IoT have rendered devices and applications increasingly vulnerable to advanced persistent threats (APTs) that are expected to drive the market development. Rising disruptive and emerging technologies in industries including information technology, finance, retail, and defense have provided new capabilities, automation, and simplicity of use, but have also resulted in the creation of cyber threats, vulnerabilities, and malware. This, in turn, is propelling the Internet Security market expansion.
Driver: Stringent rules and regulations regarding data safety and security
The government globally has become vigilant regarding their cyber security and therefore countries and authorities throughout the world have introduced several internet privacy and data security rules. Some of them include GDPR in Europe, the US Privacy Act of 1974 and the Children’s Online Privacy Protection Act in the US, the Consumer Privacy Protection Act (CPPA) in Canada, Lei Geral de Proteção de Dados (LGPD) in Brazil, and several others. These laws and regulations are quite stringent and if breached lead to hefty fines and severe penalties. Hence organizations and people are bound to adhere to them resulting in the growth of the Internet Security market.
Challenges: High costs associated with the Internet Security solutions
The cost associated with defending people and organizations against Internet attacks is an expensive affair. Every year, an increasing number of vulnerabilities in information systems are uncovered. Additional vulnerabilities are frequently introduced through the introduction of new services and products. While an attacker only has to locate and exploit one weakness, those in charge of defense must handle all potential vulnerabilities. Security tools continue to be expensive. Every year, millions of dollars are spent on the implementation of security and detection technologies. Thus, being a challenge to the Internet Security market.
Key players in the market
Kaspersky Lab (Russia), NortonLifeLock (US), Bitdefender (Romania), Broadcom (US), Trend Micro (Japan), SonicWall (US), Sophos (US), ESET (Slovakia), Verizon (US), and Trellix (US), are few key players in the Internet Security market globally.
Recent Developments
- In August 2022, Avast unveiled a Ransomware Shield for companies, providing an additional layer of protection against online attacks such as ransomware. This will guarantee that organizations' most essential files, and crucially, client data, are safe with proactive protection that prevents illegal access.
- In April 2022, Bitdefender unveiled a new feature added to Bitdefender Mobile Security for Android termed “Scam Alert”. It notifies consumers when they get a fraudulent link and advises them on the best course of action. This is especially evident during worldwide operations that distribute malware, such as Flubot, from one device to another via SMS texts.
- In October 2021, NortonLifeLock designed Norton AntiTrack, a new privacy solution to help users secure their digital footprints from corporations and websites that monitor online behavior and gather personal data. Anti-fingerprint capabilities, tracker cookie blocking, speedier browsing, and a tracking dashboard are among its primary features.
Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.4 MARKET FORECAST
2.5 ASSUMPTIONS
2.6 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 BRIEF OVERVIEW OF THE INTERNET SECURITY MARKET
4.2 MARKET SHARE OF TOP THREE VERTICALS AND REGIONS, 2022
4.3 MARKET, BY COMPONENT, 2022–2027
4.5 MARKET, BY DEPLOYMENT MODE, 2022–2027
4.6 MARKET, BY ORGANIZATION SIZE, 2022–2027
4.7 MARKET INVESTMENT SCENARIO, BY REGION
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.2 RESTRAINTS
5.2.3 OPPORTUNITIES
5.2.4 CHALLENGES
5.3 USE CASES
5.4 VALUE CHAIN ANALYSIS
5.5 ECOSYSTEM
5.6 PORTER’S FIVE FORCES MODEL ANALYSIS
5.7 AVERAGE SELLING PRICE TREND
5.7.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY COMPONENT
5.7.2 AVERAGE SELLING PRICE TREND OF SME/STARTUP PLAYERS, BY COMPONENT
5.8 TECHNOLOGY ANALYSIS
5.9 PATENT ANALYSIS
5.10 TRENDS/DISRUPTIONS IMPACTING THE CUSTOMER’S BUSINESS
5.11 TARIFF AND REGULATORY LANDSCAPE
5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.13 KEY CONFERENCES AND EVENTS IN 2022-23
6 INTERNET SECURITY MARKET, BY COMPONENT
6.1 INTRODUCTION
6.1.1 MARKET, BY COMPONENT: DRIVERS
6.2 HARDWARE
6.3 SOFTWARE
6.3 SERVICES
7 MARKET, BY DEPLOYMENT MODE
7.1 INTRODUCTION
7.1.1 MARKET, BY DEPLOYMENT MODE: DRIVERS
7.2 CLOUD
7.3 ON-PREMISES
8 INTERNET SECURITY MARKET, BY ORGANIZATION SIZE
8.1 INTRODUCTION
8.1.1 MARKET, BY ORGANIZATION SIZE: DRIVERS
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
8.3 LARGE ENTERPRISES
9 MARKET, BY VERTICAL
9.1 INTRODUCTION
10.1.1 MARKET DRIVERS, BY VERTICAL
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
9.3 IT AND ITES
9.4 GOVERNMENT
9.5 AEROSPACE AND DEFENSE
9.6 HEALTHCARE
9.7 TELECOMMUNICATIONS
9.8 RETAIL AND ECOMMERCE
9.9 OTHER VERTICALS
10 INTERNET SECURITY MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: MARKET DRIVERS
10.2.2 NORTH AMERICA: REGULATORY LANDSCAPE
10.2.3 UNITED STATES (US)
10.2.4 CANADA
10.3 EUROPE
10.3.1 EUROPE: MARKET DRIVERS
10.3.2 EUROPE: REGULATORY LANDSCAPE
10.3.3 UNITED KINGDOM
10.3.4 GERMANY
10.3.5 FRANCE
10.3.6 REST OF EUROPE
10.4 ASIA PACIFIC (APAC)
10.4.1 ASIA PACIFIC: MARKET DRIVERS
10.4.2 ASIA PACIFIC: REGULATORY LANDSCAPE
10.4.3 CHINA
10.4.4 JAPAN
10.4.5 INDIA
10.4.6 REST OF APAC
10.5 MIDDLE EAST AND AFRICA (MEA)
10.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
10.5.2 MIDDLE EAST AND AFRICA: REGULATORY LANDSCAPE
10.5.3 MIDDLE EAST
10.5.4 AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: MARKET DRIVERS
10.6.2 LATIN AMERICA: REGULATORY LANDSCAPE
10.6.3 BRAZIL
10.6.4 MEXICO
10.6.5 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 MARKET EVALUATION FRAMEWORK
11.3 REVENUE ANALYSIS OF LEADING PLAYERS
11.4 MARKET SHARE ANALYSIS OF THE TOP MARKET PLAYERS
11.5 HISTORICAL REVENUE ANALYSIS
11.6 RANKING OF KEY PLAYERS IN THE INTERNET SECURITY MARKET
11.7 COMPANY EVALUATION QUADRANT
11.7.1 STARS
11.7.2 EMERGING LEADERS
11.7.3 PERVASIVE PLAYERS
11.7.4 PARTICIPANTS
11.8 COMPETITIVE BENCHMARKING
11.8.1 KEY COMPANY EVALUATION CRITERIA
11.8.2 SME/STARTUP COMPANY EVALUATION CRITERIA
11.9 SME/STARTUP EVALUATION QUADRANT
11.9.1 PROGRESSIVE COMPANIES
11.9.2 RESPONSIVE COMPANIES
11.9.3 DYNAMIC COMPANIES
11.9.4 STARTING BLOCKS
11.10 COMPETITIVE SCENARIO AND TRENDS
11.10.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
11.10.2 DEALS
12 COMPANY PROFILES
12.1 KEY PLAYERS
12.1.1 KASPERSKY LAB
12.1.2 NORTONLIFELOCK
12.1.3 BITDEFENDER
12.1.4 BROADCOM
12.1.5 TREND MICRO
12.1.6 SONIC WALL
12.1.7 SOPHOS
12.1.8 ESET
12.1.9 VERIZON
12.1.10 TRELLIX
12.1.11 AVAST SOFTWARE
12.1.12 IBM
12.1.13 HPE
12.1.14 MICROSOFT
12.1.15 CISCO
12.1.16 CHECK POINT
12.1.17 QUICKHEAL
12.1.18 WEBROOT
12.1.19 ZSCALER
12.1.20 COMODO
12.2 OTHER PLAYERS
12.2.1 1PASSWORD
12.2.2 FORCEPOINT
12.2.3 BRAVE
12.2.4 K7 SECURITY
12.2.5 ESCAN
13 ADJACENT MARKETS
13.1 INTRODUCTION TO ADJACENT MARKETS
13.2 LIMITATIONS
13.3 INTERNET SECURITY : ADJACENT MARKETS
13.3.1 ADJACENT MARKET 1
13.3.2 ADJACENT MARKET 2
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
Growth opportunities and latent adjacency in Internet Security Market