Heated Mats Market by Type (Floor Mats, Chair Mats, Driveway Mats, and Others), Application (Indoor, Outdoor) and Region - Global Forecast to 2030
The global heated mats market is projected to grow from USD 700 million in 2022 to USD 1 ,034 million by 2030, at a CAGR of 5.0% during the forecast period. The heated mats market has grown considerably in recent years and is expected to grow at a higher rate in the coming years. The primary reasons for the increasing demand for heated mats are the need for comfort and luxury among consumers for indoor applications and low-temperature zones in North America and Europe. These factors have influenced many consumers to adopt cost-effective, portable, and convenient heated mats.
Attractive Opportunities in the Heated Mats Market
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Heated Mats Market Dynamics
Driver: Low temperatures in North America and Europe
Preference for premium products in the market is substantially contributing to the rising demand for heated mats among consumers, as they seek quality, coziness, durability, and reliability in areas of cold climates. Instances of low temperatures throughout the year in the regions including North America and Europe have influenced many consumers to adopt this product. Heated mats are not only used in residential avenues but also in driveways, walkways, stairs, and ramps where ice can get accumulated during winters.
Restraint: Cyclical demand for the product
Heated mats are products that are predominantly used during the colder months of the year. Countries such as the US, Germany, the UK, France, Italy, and others have a cyclical winter season wherein the climate is extremely cold from November to January. It is during these months that the demand for heated mats is observed to increase significantly. However, during the summer and autumn months, the demand reduces drastically. This is a major restraint for the market.
Opportunity: Infrastructure development in emerging economies
Robust growth in infrastructural development in emerging economies, such as India and China, paves the way for increased investments in various sectors, particularly hospitality, including hotels and food chains. These countries are also observing increased industrial activities as they look to consolidate their positions in the global manufacturing value chain. Heated mats also find applications in industrial settings wherein there are long-standing hours for workers. Hence, a company can focus on capitalizing on new and emerging economies for business growth.
Challenges: Fragmented market and counterfeit brands
One of the primary problems associated with heated mats is that the product can be duplicated easily. Low quality and unreliable heated mats plague the marketplace in countries like India and China, wherein local companies can to manufacture similar products. This brand duplication and deterioration in the quality of products hampers the growth of major companies.
Heated Mats Market: Ecosystem
Based on application, the outdoor segment is projected to grow at a significant CAGR during the forecast period.
The application segment covers indoor and outdoor uses of heated mats. The outdoor application segment is expected to grow significantly during the forecast period. Outdoor applications include the use of heated mats in driveways, walkways, stairs, ramps, and places where there is a need of heating to melt away the ice.
Based on type, the floor mats segment is expected to grow significantly during the forecast period
The type segment covers floor mats, chair mats, driveway mats, and others. The floor mat segment is expected to grow significantly during the forecast period. Heated floor mats are used at home, under desks, or at standing workstations, where they provide comfort to the consumer. In some countries, heated floor mats are used as a primary heat source in rooms. Heated floor mats also heat rooms more evenly than forced air heating.
The North American region is projected to grow at a significant CAGR during the forecast period
Residential and commercial buildings in North America consume a large part of energy for heating and purposes. Moreover, countries in this region, such as the US and Canada, have colder climates compared to other regions of the world. Hence, a demand for equipment that can heat comes naturally. There is a high demand from consumers to heat their surroundings for comfort and convenient working. For instance, during the winter season, the temperature in Canada goes up below zero. In addition, increasing cases of lower back pain among consumers in Canada have developed prominence toward heated mats as a measure of therapy.
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Key Market Players
Alper (Italy), Briskheat (US), Heattrak LLC (US), Cozy Products (US), Geekore (India), Hillesheim GmbH (Germany), FHK Heating Systems (Australia), Dean Llyod Enterprises (US), Powerblanket (US), and Fenix Group (Czech Republic) are among the key players leading the market through their innovative offerings, enhanced production capacities, and efficient distribution channels.
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Scope of the Report
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Report Metric |
Details |
|
Market Size Available for Years |
2019-2030 |
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Base Year Considered |
2021 |
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Forecast Period |
2022–2030 |
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Forecast Units |
Value (USD Million) |
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Segments Covered |
By Type, By Application and Region. |
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Geographies Covered |
Asia Pacific, North America, Europe, Middle East & Africa, and South America |
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Companies Covered |
The major market players include Alper (Italy), Briskheat (US), Heattrak LLC (US), Cozy Products (US), Geekore (India), Hillesheim GmbH (Germany), FHK Heating Systems (Australia), Dean Llyod Enterprises (US), Powerblanket (US), and Fenix Group (Czech Republic) |
This research report categorizes the microcapsule market based on type, application and region.
Based on type, the heated mats market has been segmented as follows:
- Floor mats
- Chair mats
- Driveway mats
- Others
Based on application, the heated mats market has been segmented as follows:
- Indoor
- Outdoor
Based on regions, the heated mats market has been segmented as follows:
- Asia Pacific
- North America
- Europe
- Middle East & Africa
- South America
Frequently Asked Questions (FAQ):
What is a heated mat?
Heated mats are mats that are placed either indoors or outdoors to produce heat. Unlike a floor mat, an individual can use these mats much like a space heater. When placed on a floor, heated mats can warm up the entire surface area of the floor.
What are the different types of heated mats?
The different types of heated mats are floor mats, chair mats, driveway mats, and others.
Which are the key companies operating in the global heated mats market?
Alper, Briskheat, Heattrak LLC, Cozy Products, Geekore, Hillesheim GmbH, FHK Heating Systems are some of the major companies operating in the heated mats market.
What are the key strategies adopted by the market players?
The companies involved in the heated mats market have focused on new product launches and partnerships as their key strategies to increase their geographical reach and business revenue.
What is the COVID-19 impact on the heated mats market?
COVID-19 outbreak had a moderate impact on the global demand for the heated mats market. Logistic disruptions, closures of manufacturing plants, and the shutdown of construction activities affected this market in 2020. .
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TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY & PRICING
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.1.2.3 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN & DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN HEATED MATS MARKET
4.2 GLOBAL HEATED MATS MARKET, BY REGION
4.3 NORTH AMERICA HEATED MATS MARKET, BY TYPE
4.4 HEATED MATS MARKET, BY MAJOR COUNTRIES
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.3 MARKET DYNAMICS
5.3.1 DRIVERS
5.3.2 RESTRAINTS
5.3.3 OPPORTUNITIES
5.3.4 CHALLENGES
5.4 PORTER’S FIVE FORCES ANALYSIS
5.4.1 BARGAINING POWER OF SUPPLIERS
5.4.2 THREAT OF NEW ENTRANTS
5.4.3 THREAT OF SUBSTITUTES
5.4.4 BARGAINING POWER OF BUYERS
5.4.5 INTENSITY OF COMPETITIVE RIVALRY
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 SUPPLY CHAIN ANALYSIS
6.3 COVID-19 IMPACT
6.4 ECOSYSTEM/MARKET MAP
6.5 PATENT ANALYSIS
6.6 CASE STUDY ANALYSIS
6.7 TECHNOLOGY ANALYSIS
6.8 KEY CONFERENCES AND EVENTS
6.9 TARRIF AND REGULATORY LANDSCAPE
6.1 PRICING ANALYSIS
7 GLOBAL HEATED MATS MARKET, BY TYPE
7.1 INTRODUCTION
7.2 FLOOR MATS
7.3 CHAIR MATS
7.4 DRIVEWAY MATS
7.5 OTHERS (STAIR MATS, WALKWAY MATS, ENTRANCE MATS)
8 GLOBAL HEATED MATS MARKET, BY APPLICATION/END-USE
8.1 INTRODUCTION
8.2 INDOOR
8.3 OUTDOOR
9 GLOBAL HEATED MATS MARKET, BY REGION
9.1 INTRODUCTION
9.2 ASIA-PACIFIC
9.2.1 CHINA
9.2.2 SOUTH KOREA
9.2.3 JAPAN
9.2.4 THAILAND
9.2.5 MALAYSIA
9.2.6 REST OF ASIA-PACIFIC
9.3 EUROPE
9.3.1 GERMANY
9.3.2 UK
9.3.3 FRANCE
9.3.4 NETHERLANDS
9.3.5 SPAIN
9.3.6 RUSSIA
9.3.7 REST OF EUROPE
9.4 NORTH AMERICA
9.4.1 U.S.
9.4.2 CANADA
9.4.3 MEXICO
9.5 SOUTH AMERICA
9.6 MIDDLE EAST & AFRICA
10 COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPANY EVALUATION QUADRANT
10.2.1 STAR
10.2.2 PERVASIVE
10.2.3 EMERGING LEADER
10.2.4 PARTICIPANT
10.3 MARKET SHARE ANALYSIS/MARKET RANKING
10.4 COMPETITIVE SITUATIONS AND TRENDS
10.4.1 EXPANSIONS
10.4.2 COLLABORATIONS
10.4.3 ACQUISITIONS
10.4.4 AGREEMENTS
10.4.5 NEW PRODUCT LAUNCHES
10.5 COMPETITIVE BENCHMARKING
10.5.1 STRENGTH OF PRODUCT PORTFOLIO
10.5.2 BUSINESS STRATEGY EXCELLENCE
11 COMPANY PROFILES
(Business Overview, Products & Services, Key Insights, Recent Developments, Business Strategy) *
11.1 ALPER
11.2 BRISKHEAT
11.3 HEATTRAK, LLC.
11.4 COZY PRODUCTS
11.5 GEEKORE
11.6 HILLESHEIM GMBH
11.7 FHK HEATING SYSTEMS
11.8 DEAN LLOYD ENTERPRISES, INC.
11.9 POWERBLANKET
11.10 JIANGYIN GUANGLILAI ELECTRICAL CO., LTD.
11.11 FENIX
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, and Business Strategy might not be captured in case of unlisted companies
Note: The above list of companies in non-exhaustive and will be updated over the course of study
12 APPENDIX
12.1 INSIGHTS FROM INDUSTRY EXPERTS
12.2 DISCUSSION GUIDE
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
12.4 AVAILABLE CUSTOMIZATIONS
12.5 RELATED REPORTS
The study involved four major activities in estimating the current size of the heated mats market. Exhaustive secondary research was done to collect information on the market, peer markets, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the heated mats value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
Secondary sources referred to for this study include Hoovers, Bloomberg, BusinessWeek, and Dun & Bradstreet, were referred for identifying and collecting information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, and articles by recognized authors, authenticated directories, and databases. Secondary data has been collected and analyzed to arrive at the overall market size, which is further validated by primary research.
Primary Research
The heated mats market comprises several stakeholders, such as raw material suppliers, manufacturers, raw material manufacturers, distributors, traders, suppliers, institutions, contract manufacturing organizations, and regulatory organizations in the supply chain.
As part of the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report on the heated mats market. Primary sources from the supply side included industry experts such as Chief Executive Officers (CEOs), vice presidents, marketing directors, and related key executives from various key companies and organizations operating in the heated mats market. Primary sources from the demand side included directors, marketing heads, and purchase managers from various applications.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the heated mats market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size included the following:
- The key players were identified through extensive primary and secondary research.
- The value chain and market size of the heated mats market, in terms of value, were determined through primary and secondary research.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from key leaders, such as CEOs, directors, and marketing executives.
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Data Triangulation
After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition to this, the market size was validated using both top-down and bottom-up approaches.
Report Objectives
- To define, describe, and forecast the size of the heated mats market based on type, application and region.
- To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing market growth.
- To forecast the size of the various segments of the heated mats market based on five regions—North America, Asia Pacific, Europe, South America, and the Middle East & Africa—along with key countries in each of these regions.
- To analyze the opportunities in the market for stakeholders and present a competitive landscape for the market leaders.
- To analyze recent developments, such as expansions, agreements, new product developments , partnerships, acquisitions and collaboration in the heated mats market.
- To strategically profile the key players in the market and comprehensively analyze their core competencies.
Available Customizations
MarketsandMarkets offers the following customizations for this market report:
- A further breakdown of product portfolio of each company in the heated mats market
- A further breakdown of a region of the heated mats market with respect to a particular country
- Details and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Heated Mats Market