Health & Hygiene Packaging Market

Updated on : June 27, 2024

Health & Hygiene Packaging Market

Health & hygiene packaging market was valued at USD 110.9 billion in 2023 and is projected to reach USD 148.0 billion by 2028, growing at 5.9% cagr from 2023 to 2028. The market growth is driven by increasing concerns about infectious diseases driving the demand for packaging that ensures product integrity and minimizes contamination risks. The growing preference for convenient, single-use packaging and the rise of e-commerce also play pivotal roles in propelling the health and hygiene packaging market.

Opportunities in the Health & Hygiene Packaging Market

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Recession impact

During a recession, the Health and hygiene packaging market may experience a range of impacts.

A recession profoundly affects the health and hygiene packaging market, encompassing personal care, home care, and OTC pharmaceuticals. As consumer spending tightens, demand for non-essential health and hygiene products may decline, impacting packaging markets. Companies may face challenges sustaining innovation and investing in sustainable packaging solutions, with potential shifts toward more cost-effective alternatives. While the essential nature of health and hygiene products offers some resilience, consumers might opt for budget-friendly options. The OTC pharmaceuticals market could experience altered purchasing patterns, impacting packaging dynamics.

Health & Hygiene Packaging Market Dynamics

Driver: The rising demand for flexible packaging in the personal care & home care sector drives the market.

The personal care and home care sectors are experiencing a surge in demand for flexible packaging. This growing preference is driven by several factors, including the convenience and versatility that flexible packaging offers. Flexible packaging adapts well to various product sizes and shapes, providing practical solutions for a range of personal care and home care items. Its lightweight nature and space efficiency contribute to reduced transportation costs and environmental impact. Additionally, the consumer-friendly features of easy resealing and dispensing enhance the overall user experience. As a result, the flexible packaging market continues to grow, meeting the evolving needs of the personal care and home care industries.

Restrain Recycling of Health and hygiene packaging.

The hygiene packaging market encounters significant restraints, notably driven by cost-related challenges. Escalating prices of raw materials like plastics and a limited supply of key components such as polypropylene impact manufacturing costs, thereby hampering market competitiveness. Moreover, the absence of a closed-loop recycling system for multi-layer high-barrier materials complicates recycling processes, contributing to environmental concerns. The intricacies involved in recycling flexible packaging, coupled with a lack of efficient infrastructure, make the process time-consuming and energy-intensive. Addressing these challenges is crucial for the hygiene packaging market to maintain sustainable growth in the face of economic and environmental constraints.

Opportunity: Growing demand for sustainable packaging

Brands are intensifying efforts to minimize their carbon footprint, responding to heightened environmental concerns. The 2015 Paris Agreement, aimed at restricting global warming to 2 degrees, spurred nations to commit to net-zero targets, aligning commercial goals with emissions reduction. Manufacturers are now prioritizing sustainable packaging solutions, optimizing materials to create smaller, lighter packaging, thus minimizing transportation needs. The surge in awareness about hygiene stands as a pivotal driver for the flexible packaging market. As consumers seek eco-friendly options, brands are increasingly adopting sustainable practices to align with environmental goals and meet evolving consumer expectations.

Challenge: Swift technological advancements in Health & Hygiene packaging

Flexible packaging continually evolves in formats, designs, and trends, spurred by technological advancements. Recognizing the demand for intelligent functionalities such as inventory management, sales tracking, and product monitoring, the packaging industry has embraced the concept of smart packaging, reducing reliance on manual labor. The swift pace of technological change renders existing flexible products obsolete. Furthermore, manufacturers are keen on captivating a broader consumer base by providing visually appealing packaging solutions that cater to the diverse preferences of consumers. This dual focus on smart features and aesthetic appeal reflects the dynamic nature of the flexible packaging landscape in response to evolving market demands and technological possibilities.

Health & Hygiene Packaging Market Ecosystem

The films and sheets segment is the fastest growing type in the Health and hygiene packaging market during the forecast period.

The films & sheets segment is the fastest growing in the Health and hygiene packaging market due to increasing consumer awareness regarding health and hygiene fuels the demand for protective and secure packaging solutions. Films & Sheets provide versatile options, ensuring lightweight and flexible packaging, thereby meeting evolving market needs. The rise of e-commerce activities amplifies the requirement for robust packaging, ensuring safe transportation of hygiene products. Innovative designs and materials enhance shelf appeal, influencing consumer choices.

Flexible Packaging is the fastest growing component in the Health & Hygiene packaging market during the forecast period.

The flexible packaging segment experiences the second fastest growth in the Health and hygiene packaging market due to their pivotal role in various end use, especially in personal care & home care packaging market. The flexible packaging market is witnessing heightened growth due to various contributing factors. Rapid changes in consumer lifestyles and preferences drive the demand for packaging solutions that offer convenience and versatility. Manufacturers are innovating with materials and designs to cater to evolving market needs. E-commerce expansion further accelerates the demand for flexible packaging, ensuring secure transportation and delivery of products.

The tertiary segment is the fastest growing form in the Health & Hygiene packaging market during the forecast period.

With an increasing focus on supply chain efficiency, there is a rising demand for robust and sustainable tertiary packaging solutions. Tertiary packaging, including pallets, containers, and bulk packaging, plays a crucial role in ensuring safe and efficient transportation of goods. The growth of e-commerce and globalization further amplifies the need for effective tertiary packaging to protect products during transit.

Direct Sales is the fastest growing end-use industry in the Health and hygiene packaging market during the forecast period.

The direct sales distribution channel in personal care packaging is witnessing increased growth owing to changing consumer preferences and market dynamics. Brands are leveraging direct sales models to establish a closer connection with consumers, offering personalized shopping experiences and exclusive product access. The rise of e-commerce platforms facilitates direct-to-consumer sales, eliminating intermediaries and streamlining distribution.

Home care & toiletries are the fastest-growing end-use industry in the Health and hygiene packaging market during the forecast period.

Increased awareness of hygiene and cleanliness amplifies the demand for home care products, fostering a parallel surge in packaging requirements. Manufacturers are responding with innovative and sustainable packaging solutions to meet the growing market demands. The rise of e-commerce and convenient packaging formats further fuels the expansion of the home care packaging market.

Asia Pacific is the fastest growing in the Health & Hygiene packaging market, in terms of value.

Asia Pacific stands as the fastest-growing region in the Health and hygiene packaging market due to rising population and increasing adoption of advanced technologies. The health & hygiene packaging market has experienced rapid growth in the Asia Pacific region, with countries like India, China, Japan, Australia, South Korea, and the Rest of Asia Pacific leading the way. Notably, India, China, and Japan are anticipated to exhibit substantial growth in flexible packaging due to ongoing developmental activities and swift economic expansion. This growth is driven by the increasing demand for packaging solutions that cater to the diverse needs of these dynamic and populous markets.

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Source: Secondary Research, Primary Interviews, and MarketsandMarkets Analysis

Health & Hygiene Packaging Market Players

Berry Global (US), Amcor Plc (Switzerland), WestRock (US) and Kimberly Clark (US) are some of the established players in the health & hygiene packaging market. These players have established a strong foothold in the market by adopting strategies, such expansions, joint ventures, and mergers & acquisitions.

Health & Hygiene Packaging Market Report Scope

The study categorizes the Health and hygiene packaging market based on material, implementation, end-use industry, and region.

Health & Hygiene Packaging Market by Product Type:

• Films and sheets
• Bags & Pouches
• laminates
• labels
• Jars & Bottles
• Sachets
• boxes and cartons
• others

Health & Hygiene Packaging Market by Form:

• Rigid Packaging
  • Molding
  • Extrusion
  • Others
• Flexible Packaging
  • Single Layer
  • Multi-Layer

Health & Hygiene Packaging Market by Structure:

• Porous
• Non-porous

Health & Hygiene Packaging Market by Shipping Form:

• Primary
• Secondary
• Tertiary

Health & Hygiene Packaging Market by Distribution Channel:

• Hypermarkets/Supermarkets
• Online Retailers
• Direct Sales
• Others

Health & Hygiene Packaging Market by End-use Industry:

• Nutraceuticals And Food Supplements
• Personal Care & Cosmetics
• Functional/Health Beverage
• Pharmaceutical And Otc Formulations
• Home Care & Toiletries
• Others

Health & Hygiene Packaging Market by Region:

• North America
• Asia Pacific
• Europe
• Middle East & Africa
• South America

Recent Developments

• In February 2023, Berry Global launched child resistant PET bottles for pharmaceutical syrups and liquid medicines. This involves seven sets of 28mm neck PET bottles, available in sizes ranging from 20ml to 1,000ml and offered in various designs. These bottles are complemented by eight closures designed to include tamper-evident and child-resistant features. This has strengthened company PET bottles portfolio.
• In October 2022, Berry Global and PYLOTE announced partnership for a new ophthalmic dropper, offering a unique multidose ophthalmic dropper combining high barrier with unique antimicrobial protection properties.
• In September 2022, Amcor developed the Dairy Seal line of packaging that features ClearCor, an advanced polyethylene terephthalate (PET) barrier. This introduction will help nutritional, dairy alternatives, and ready-to-drink (RTD) market.
• In April 2022, Mondi and Thimonnier introduced a new recyclable mono-material berlingot sachet for liquid soap refills. Compared to rigid plastic bottles, the novel new packaging reduces plastic usage by more than 75%.

Frequently Asked Questions (FAQ):

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