Enterprise Digital Service Market

The technologies that are responsible for disrupting the enterprises way of carrying businesses are big data analytics, cloud computing, social media, mobility, embedded systems, and augmented reality.All these trends need to work together to deliver an outstanding customer experience; just focusing on one technology in isolation of the other will not work. Businesses need to focus at creating a holistic platform which encompasses all these trends. Technology players in turn must come up with integrated solutions that will enable businesses to address the dynamically changing demands of the new-age consumer, effectively. This digital transformation has evolved into a new go-to-market channel for the enterprises. Online transactions, purchases through mobile-optimized websites and smartphone applications (apps) are inclining.In a short span of time, digital channels have come a long way, from just providing information (websites) to interacting with consumers (blogs, forums, and social media) and providing an actual purchase experience (Augmented Reality (AR)). There is no doubt that technology is rapidly reforming the way businesses interact with customers. The rise of digital consumers who shop online, seek recommendations, and interact with brands presents a tremendous opportunity for companies.

Thus, an in-depth understanding of customer behavior online and their purchasing preferences has become essential. Customers live in an integrated online–offline world, so companies need to aim for suitable presence on digital channels. New information and communication technologies are constantly emerging and altering purchasing patterns. While it may currently be difficult to predict when and which of these new platforms/technologies will become mainstream, it is essential to analyze their potential impact on consumer behavior.

Several vendors in the enterprise digital market eco-system are already creating digital strategies for their brands, such as,Quindell, TCS, Digital Clarity Group, Cognizant, Etisalat, Oracle, Software AG, Tech Mahindra, HCL Technologies, and Accenture.The enterprise digital market research report discusses key vendors and their strategies and insights in this market. It also provides in-depth study of driving factors, opportunities,and challenges for this market. The report analyzes regional markets in terms of the market trends and future opportunities. MarketsandMarkets has segmented the global enterprise digital market bytechnology, business platform, integrator, and digital services such as digital entertainment, digital payment services, digital advertising and advanced communication, digital security services, region, and others vertical. The report also includes MarketsandMarkets’ views on the key players and their strategies adopted in this market. The forecast period for the enterprise digital marketresearch report is 2014–2019, with 2013 considered as the base year.

The report categorizes the enterprise digital market into following sub segments:

On the basis of technologies, platform, and integrators:

• Big Data
• Cloud Computing
• Social Media
• Mobility
• Augmented Reality
• Embedded System

On the basis of digital service:

• Digital Entertainment
• Digital Payment Service
• Digital Advertising and advanced communication
• Digital Security Services
• Others

On the basis of vertical:

• Banking, Financial Services, and Insurance (BFSI)
• Telecommunications and IT
• Retail
• Government
• Education
• Manufacturing
• Healthcare and Life Sciences
• Oil and Gas
• Energy and Utilities
• Media and Entertainment
• Transportation and Logistics

On the basis of region:

• North America (NA)
• Europe
• Asia-Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America (LA)