The study involved four major activities to estimate the current size of the automotive HUD market. Exhaustive secondary research was done to collect information on the market, the peer market, and model mapping. The next step was to validate these findings, assumptions, and sizing with the industry experts across value chains through primary research. The bottom-up and top-down approaches were employed to estimate the total market size. After that, market breakdown and data triangulation were used to determine the market size of segments and subsegments.
Secondary Research
Secondary sources referred to for this research study included automotive industry organizations involved with head-up display; publications from government sources [such as country level automotive associations and organizations, Organisation for Economic Co-operation and Development (OECD), World Bank, CDC, and Eurostat]; corporate filings (annual reports, investor presentations, and financial statements); and trade, business, and automotive associations. Secondary data was collected and analyzed to arrive at the overall market size, which was further validated through primary research.
Primary Research
Extensive primary research was conducted after acquiring an understanding of the automotive HUD market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand (OEMs) and supply (automotive HUD manufacturers, and Tier II suppliers) sides across major regions, namely, North America, Europe, and Asia Pacific. Approximately 40% and 60% of primary interviews were conducted from the supply side & industry associations and dealers/distributors, respectively. Primary data was collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were considered to provide a holistic viewpoint in this report.
After interacting with industry experts, brief sessions with highly experienced independent consultants were conducted to reinforce the findings from primaries. This, along with the in-house subject matter experts’ opinions, led to the findings as described in the remainder of this report.
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Market Size Estimation
The bottom-up approach was used to estimate and validate the size of the automotive HUD market. In the bottom-up approach, the number of vehicle production of each vehicle type at the country level was considered. The number was then multiplied by the country-level penetration of HUDs for each vehicle type to determine the market size of automotive HUDs, in terms of volume. The country-level passenger car market was then multiplied with the penetration of vehicle class (economy cars, mid-segment cars, and luxury cars) to determine the market size of automotive HUDs by vehicle class. The country-level market of each vehicle class was then multiplied by the penetration of HUD type to determine the market, by type, in terms of volume. The country-level market size, in terms of volume, of automotive HUDs, by type, was then multiplied by the country-level Average OE Price (AOP) of each HUD type to determine the market of each vehicle class in terms of value. A summation of country-level value for each vehicle class was carried out to determine the country-level market of passenger cars. Further, the AOP of HUD was multiplied by the volume of light commercial vehicle and heavy commercial vehicle markets. Summation of the country-level market for each vehicle, by value, enabled the estimation of the country-level market size, in terms of value. The summation of the country-level market led to the regional market size, and further summation of the regional markets provided the global market size.
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The key players in the industry and markets have been identified through extensive secondary research.
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The industry’s future supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
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All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Global Automotive HUD Market Size: Bottom-Up Approach
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The top-down approach was used to estimate and validate the market size of the automotive HUD by offering (value) and level of autonomy (volume and value). In this approach, offering, and level of autonomy of automotive HUDs were identified at the regional level. The market share of each offering, and level of autonomy was identified for each region. The market shares were then multiplied by the volume and value of the global automotive HUD market, respectively. All regional data were added to derive the global market for respective segments.
Global Automotive HUD Market Size: Top-Down Approach
Data Triangulation
After arriving at the overall market size of the global market through the above-mentioned methodology, this market was split into several segments and subsegments. The data triangulation and market breakdown procedure were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact market value data for the key segments and subsegments. The extrapolated market data was triangulated by studying various macro indicators and regional trends from both the demand- and supply-side participants.
Market Definition
Automotive HUD: As per Continental AG (Germany), the Head-up Display (HUD) shows directly in the line of sight. Drivers get all the important information such as speed, warning signals and indicator arrows for navigation without looking down to the instrument cluster or the secondary display.
Key Stakeholders
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ADAS Integrators
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ADAS/Occupant Safety Solution Suppliers
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Augmented Reality HUD Technology Providers
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Automobile Organizations/Associations
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Automotive Augmented Reality HUD Manufacturers
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Automotive Display Suppliers
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Automotive Electronic Hardware Suppliers
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Automotive Electronic System Integrators
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Automotive HUD Manufacturers
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Automotive Smart Display Panel Manufacturers
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Automotive SoC and ECU Manufacturers
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Country-specific Automotive Associations
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European Automobile Manufacturers’ Association (ACEA)
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EV and EV Component Manufacturers
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Government & Research Organizations
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HUD Technology Providers
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National Highway Traffic Safety Administration (NHTSA)
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Raw Material Suppliers for Automotive HUD Manufacturers
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Regulatory Bodies
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Software Providers
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Traders, Distributors, and Suppliers of Automotive HUDs
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Vehicle Safety Regulatory Bodies
Report Objectives
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To analyze and forecast the automotive HUD market in terms of value (USD million) & volume (thousand units), from 2020 to 2030
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To segment and forecast the market by value & volume based on region (Asia Pacific, Europe, and North America)
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To segment and forecast the market, by value & volume, based on HUD type (windshield HUD and combiner HUD)
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To segment and forecast the market, by value & volume, based on technology (AR HUD, 3D HUD and 2D HUD)
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To segment and forecast the market, by value & volume, based on vehicle class (mid-segment cars, luxury cars, and economy cars)
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To segment and forecast the market, by value, based on offering (software, and hardware)
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To segment and forecast the market, by value & volume, based on vehicle type (passenger cars and commercial vehicles)
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To segment and forecast the market, by value & volume, based on level of autonomy (non-autonomous cars, semi-autonomous cars, and autonomous cars)
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To segment and forecast the market, by value & volume, based on propulsion type (ICE vehicles and electric vehicles)
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To segment and forecast the market, by value & volume, based on EV type (BEVs, FCEVs, HEVs, and PHEVs)
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To provide detailed information about the factors influencing the market growth (drivers, challenges, restraints, and opportunities)
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To strategically analyze the market with respect to individual growth trends, prospects, and contributions to the total market
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To study the following with respect to the market
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Supply Chain Analysis
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Ecosystem
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Technology Analysis
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Case Study Analysis
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Patent Analysis
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Tariff and Regulatory Landscape
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Average Selling Price Analysis
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Buying Criteria
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To strategically profile the key players and comprehensively analyze their market share and core competencies
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To analyze the opportunities for stakeholders and the competitive landscape for market leaders
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To track and analyze competitive developments such as deals, product developments, expansions, and other activities undertaken by the key industry participants
Available Customizations
With the given market data, MarketsandMarkets offers customizations in accordance to the company’s specific needs.
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Automotive HUD market, by EV type, at a regional level
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Automotive HUD market, by vehicle autonomy, at a regional level
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Profiling of additional market players (Up to 5)
Amey
Nov, 2019
for this report (HUD) do you have volume forecast breakdown between OEM preinstalled and aftermarket?.