Cloud M&A Partnerships

[38 Pages Report] In the global cloud services market, several mergers and acquisitions were signed in 2014 and 2015.

There is a huge demand for innovative cloud solutions and modernization in the already existing cloud products and services. The cloud service market players are competing with others to expand their reach in terms of customers and marketplace. These vendors are following various growth strategies for the long run, such as merging with the same technology provider; acquiring a specific cloud feature or solution specialist; partnering with a promising solution provider, initiating a joint venture to start a new business entity, or launching new product and/or service for targeting a specific customer base. The cloud service providers focus on their competency improvement and planned advancement and for the same they have followed the merger and acquisition strategies. This cloud M&A partnerships tracker presents the most important merger and acquisition activities of 2014 and 2015 that have impacted the entire global cloud service marketplace. This cloud M&A partnerships tracker identifies major influential merger and acquisition activities done by key players in the cloud market. As new technologies are achieving traction in the market, businesses are moving towards cloud environment from tradition IT infrastructure. This has strongly increased the demand for cloud technologies among businesses. The vendors in the cloud market are contending with each other to capture customers and increase their market share.

The players aggressively active in this domain are Microsoft Corporation, Salesforce.com, Oracle Corporation, Atos, SAP SE, Google, Inc., CA Technologies, Cisco Systems, Inc., EMC, and IBM. These players along with the others present in the cloud service market are expected to develop more progressive and innovative cloud solutions and services for the customers and to form a strong grip on the cloud market in the coming years.

The objective of the cloud M&A partnerships tracker is to define and discuss the trends that help clients to plan future strategies in the global cloud market. For the same, we have leveraged our understanding and considered client needs and views that can help to generate or identify practical business advancement approaches and strategies.

The cloud services mergers and acquisitions include various mergers, acquisitions, partnerships, and joint ventures signed in private and public businesses, in multiple industry sectors, between large or small private corporations. The report provides a thorough analysis of approximately 85 mergers and acquisitions and 137 partnerships and joint ventures, which have taken place in the cloud service market for two years, 2014 and 2015.

The tracker will help vendors to perform competitive analysis and recognize the market trends for the global cloud service market. The tracker identifies the major trends influencing the cloud market across regions. The analysis is developed to provision business leaders and decision makers to understand the drivers and causes of merger and acquisition activities and identify growth area in the cloud market.

With advancement in technology, need for innovation, and changing business needs, many organizations have invested in or are planning to invest in the cloud technology for cloud-based applications and/or computing infrastructure. On-demand compute power, lowered cost of ownership, and ease of use are the reasons that are making businesses transition towards cloud environment.

In cloud computing, computing capabilities are provided by a service provider over internet. With the on-demand network access of shared computing resources, information can be accessed anywhere and anytime irrespective of the location of the user. The scalability and robustness of cloud services increase their demand and make the cloud market very attractive for technology providers. The global cloud services market hosts many vendors who provide different and distinct applications of cloud computing. It is very crucial for these vendors to differentiate themselves in terms of their progress, growth, and expansion to increase their customer base and ensure their survival in the market. The high competition among market players has led the market players to focus on providing excellent customer experience and maintain their position in the cloud market.

Mergers and acquisitions by cloud service providers in the tracker are analyzed based on the value of the merger and acquisition deals signed in the cloud market and the impact of the deal.  The mergers and acquisitions tracked in the cloud market are classified on the basis of region into Asia-Pacific (APAC), Europe, the Middle East and Africa (MEA), and North America. Through mergers or partnerships, companies share their resources with each other to develop innovative solutions, robust enough to fulfill customers’ requirements.

The cloud merger and acquisition tracker helps clients to perform competitive analysis and understand the market trends for the global cloud market and the approaches followed by key players. The cloud deal tracker identifies the major trends influencing the cloud market and navigates through the mergers and acquisitions activities for 2014 and 2015 by key players in the cloud services space. The merger and acquisition deals are also evaluated based on their signing quarter and year. The cloud deal tracker will help decision makers and business leaders in better decision making; provide information to recognize prospects for market expansions; and help in product innovations, strategic corporate progresses, and understanding the cloud market.

Mergers and acquisitions, joint ventures, and partnerships done in 2014 and 2015 in the cloud market were considered for this report. This tracker tracks the major deals for mergers, acquisitions, joint ventures and partnerships done by companies for cloud services space.

Companies that provide hosted computing services to customers and operate in the cloud service space are being acquired by key players in that sector or are merging with technology providers. Partnerships are done by the companies to leverage each other’s technologies, skills, and expertise. Partnerships and joint ventures are usually done for extending customer base or for increasing profit. Companies go for joint ventures and partnership strategies to share risks as well as profits. Companies in the global cloud market have partnered or collaborated to strengthen their hold in the cloud market. Cloud services provider have entered into joint venture or partnership for certain amount of time where they have created solutions or a separate business entity together or served their customer base by providing better cloud services.

As the technology industry is changing radically with increase in technology consumption and emergence of new users, this merger and acquisition trend in the global cloud service market is expected to present new opportunities for both consumers and the vendors.