Retail Cloud Computing Market

The retail industry is observing a paradigm shift in terms of technology. As the end-users or consumers are becoming more tech-savvy, adoption and reliance on newer technology is increasing in this industry. Today, customers can access any information from anywhere, owing to increased Internet penetration, availability of smartphones and other mobile devices, and enhanced networking and communication capabilities. In simpler words, customers are becoming more demanding and learned. They can access reviews, prices, and attributes at a single click or touch. In such competitive environment, the retail industry has to adopt newer technologies to maintain higher service levels and to attract and retain more number of customers.

Chief Information Officers of major retail chains are looking towards cloud very optimistically. Since cloud offers higher scalability and optimized costs, it can be of significant importance to the retailers. As the customer data is increasing, for retailers, it is becoming unmanageable on-premise. Today, customer data is being generated from several sources in different formats which are very difficult to manage and analyze. Increasing number of on-premise data centers is not a feasible solution as it requires higher computing power, physical space, more capital expenditure and increased costs for security, administration and management. It is the primary reason which is driving retailers to go on cloud. When retailers go on cloud or on a third party hosted data center on vendor premise, it helps retailers in several ways. Now retailers are not required to worry about the IT resources, servers, storages and premise. This will be managed by the third party vendor. It also helps significantly in terms of cost optimization. All the capital expenditure which was earlier made for infrastructure for data centers and other resources can now be used for core business operating processes.

The retail industry can further be benefitted by adopting cloud. Today third party vendors are not only offering infrastructure (IaaS) but also offering software/applications and application platform to the retailers as service. It saves a lot of time and efforts along with the money. As databases are located on third party vendors, management of these databases and infrastructure will be managed by those vendors only which are expert in it. It implies that the downtime will be low and availability will be high. It also helps to increase the scalability in terms of data storage.

By adopting cloud, the retail sector can target more customers and in better ways. Moving to cloud will help retail sector in terms of advanced mobility and higher analytical capabilities. This report “Retail Cloud Computing Market” identifies and analyzes these key trends across the globe.

MarketsandMarkets has segmented the retail cloud computing market by business functions, delivery models, deployment models, and regions. On the basis of business functions, this market is segmented into channel operations, merchandizing and marketing, supply chain, and sales, services and support. On the basis of delivery models, the market has been segmented into Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS). On the basis of deployment models, it is divided into public cloud, private cloud, and hybrid cloud. Geographically, the market is comprised of five main regions: North America (NA), Europe, Latin America (LA), Asia-Pacific (APAC), and Middle East and Africa (MEA).

The report will also focus on some of the key vendors in this market such as Cisco, Fujitsu, Verizon, NEC, SAP, Dell, IBM, VMware, Salesforce, and NetSuite. The report will focus on key strategies being adopted by these vendors in this market along with their offerings and segments.