Automotive Graphic Display Controller Market by Type (LCD Controller, Touchscreen Controller, Multi Display, Smart Display, Graphic LCD Controller), Application (On-Board Navigation Systems, In-Vehicle Entertainment, Driver-Vision-Assistance Systems, Vehicle-parking, Head-Up Display), and Region - Global Forecast to 2027
With the growth and convergence of infotainment, telematics and ADAS (advanced driver assistance systems) the design of the vehicle HMI is taking on a new significance, with electronic displays playing a central role in the information and control function. Electronic information system such as the central display presents colour map-based navigation information and in-vehicle entertainment using audio-video equipment for comfortable driving, the head up display shows the speeds, turn signal indicator, night vision images and other information needed for quick decision making. Such systems are generally installed as independent electronic control units (ECUs) and graphic display controller (GDC) is well suited to such an integrated electronic information system
The automotive graphic display controller market ecosystem includes manufacturers and solutions providers for display technologies such as Samsung Electronics Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), Texas Instruments, Inc. (U.S.), Toshiba Corporation (Japan), Novatek Microelectronics Corporation (Taiwan), Intersil Corporation (U.S.), Fujitsu Limited (Japan), and Seiko Epson Corporation (Japan), among others
Option for AGDC market:
The cockpit controller is a new kind of integrated automotive ECU that centralizes the visual interaction between the driver and the car. The cockpit controller controls several displays, typically the instrument cluster display (positioned in front of the driver) and the infotainment display (in the centre stack), and sometimes also additional displays such as a head-up display, projecting critical information to the driver, or displays for passengers in the front or in the back of the car. Visteon has developed industry-first cockpit domain controller for all-new Mercedes-Benz A-Class. The new A-Class is the world’s first vehicle featuring an intelligent integrated cockpit domain controller using a single silicon chip with multiple central processing units (CPUs), providing a truly digital user experience
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Growth opportunities and latent adjacency in Automotive Graphic Display Controller Market