Off-Road Motorcycle Market - Global Forecast to 2032
The off-road motorcycle market is projected to grow from USD 8.3 billion in 2024 to USD 12.5 billion by 2032, registering a compound annual growth rate (CAGR) of 5.3%. According to the US Bureau of Economic Analysis, motorcycling, ATV riding, and side-by-side driving are the topmost extensive conventional outdoor recreational activities. According to the American Motorcycle Association, in 2024, more than 400,000 units of off-road motorcycles were sold worldwide. However, Europe accounts for more than 60% of the global sales. According to a recent report from ACEM (the European Association of Motorcycle Manufacturers), the European motorcycle market will continue to develop steadily until 2024. ACEM represents major manufacturers, including BMW, Ducati, Honda, KTM, and Yamaha, and their latest figures indicate an increase in the industry.
According to ACEM, motorcycle registrations in Europe's five largest markets—France, Germany, Italy, Spain, and the United Kingdom—will increase by 10.1% in 2024, reaching 1.1 million units. This represents a huge increase from ~1.0 units in 2023, demonstrating that motorcycles are becoming increasingly essential to European mobility. The strong performance of the European motorcycle market, as evidenced by the 10.1% growth in registrations across major markets, indicates a favorable environment for off-road motorcycles.
“The enduro off-road motorcycles is estimated to be the largest market.”
In 2024, the Enduro Bike segment dominated the Off-Road Motorcycle Market. Enduro bikes are designed for cross-country and endurance racing and can handle challenging terrains such as mountains, deserts, and forest tracks. They feature powerful engines (125 cc to 360 cc for 2-stroke engines and from 195 cc to 650 cc for 4-stroke engines) and comfortable suspension, making them ideal for long-distance riding. According to the Federal Chamber of Automotive Industries (FCAI), the enduro motorcycle sales were high in 2024. The segment's growth is driven by the increasing popularity of adventure sports and off-road racing competitions and demand from tourists and active recreation enthusiasts who appreciate their robust construction and workability on challenging trails. Major manufacturers such as KTM, Husqvarna, Honda, and Yamaha are working on the development of enduro bikes with various features and high engine capacity. In 2025, Husqvarna launched its Enduro series with models ranging from the TE 125 to the FE 501. These models feature new Brembo hydraulic clutch & brake systems, optimized engine designs, and frames engineered for exceptional rider feedback, ensuring an improved riding experience.
“The electric powered off-road motorcycles are projected to grow at a fastest rate by 2032.”
Currently, ICE off-road motorcycles dominate the market, however, electric off-road motorcycles are expected to grow at the highest CAGR during the forecast period. The demand for electric off-road motorcycles is rising steadily, driven by stricter emission and noise regulations, especially in Europe and North America. Despite challenges such as higher initial costs and limited battery capacity, the market is poised for continued growth, driven by innovation and the transition to cleaner mobility solutions. Consumers are increasingly shifting toward electric models due to their quiet operation, zero emissions, and low maintenance costs. Technological advancements in battery capacity and motor efficiency have enhanced performance, making electric off-road bikes comparable to their ICE counterparts. Leading OEMs like KTM and Stark Future are investing heavily in this space, with Stark’s VARG model alone reportedly generating over USD 100 million in pre-orders. Best Explorer, Surron Lightbee X, Talaria Sting R, Rawrr Mantis, E Ride Pro SS 2.0, Stage 2 M1, RFN Ares DLX, 79 Bike Falcon M are some of the best-selling electric motorcycles under USD 5,000.
“Europe is projected to be the largest regional market.”
The European off-road motorcycle market is experiencing robust growth, driven by a strong motorsports culture and numerous high-profile events across the continent. Key areas hosting significant motocross events include Spain, Italy, Germany, France, Belgium, Latvia, Sweden, Switzerland, and Turkey. These events, such as the FIM Grand Prix Motocross World Championship and the European Motocross Championship, attract professional riders and enthusiasts, fostering a vibrant off-road motorcycle community. According to
The 2024 European Motocross Championship, featuring 14 events across six classes, exemplifies the sport's popularity and reach. This championship and other series like the UCI E-MTB Cross-country World Cup, which expanded to 15 rounds in 2023, demonstrate the growing demand for off-road motorcycles in Europe. This tendency boosts sales and encourages innovation among manufacturers driven to develop new features and performance advancements to fulfill consumer demands. For instance, KTM is developing the 690 Rally, spotted testing in Europe, which is likely based on the 690 Enduro R. It features a tall Dakar-style windscreen, vertically stacked twin LED lights, and three fuel tanks for enhanced touring capabilities. Powered by the same 693cc single-cylinder engine producing 74bhp.
Leading manufacturers such as KTM, Honda, Husqvarna, Ducati, and Yamaha hold significant market shares in the European off-road motorcycle segment, supported by extensive networks of dealers and distributors across the region. With Europe being a hub for motocross events and off-road racing competitions, these manufacturers are well-positioned to capitalize on the growing demand for high-performance and sustainable off-road motorcycles.
The off-road motorcycles market is dominated by global players such as Kawasaki (Japan), Husqvarna Motorcycles (Austria), TVS Motor Company (India), Suzuki Motor Company (Japan), Alta Motors (US), KTM (Austria), BENELLI (Italy), Honda Motor Company (Japan), BMW AG (Germany), Yamaha (Japan), Triumph Motorcycles (UK). These companies adopted strategies such as product developments, deals, and others to gain traction in the market.
Research Coverage:
The study segments the off-road motorcycles market and forecasts the market size based on type (dual-sports, adventure bikes, motocross, enduro bikes, and trail bikes), engine capacity (<250 CC, 250-500 CC, 500-1000 CC, >1000 CC), application (defense & recreation), fuel type (ICE & electric), sales channel (online, direct sale), and region (Asia Pacific, North America, Europe, and the Rest of the World [RoW]). It also covers the competitive landscape and company profiles of the major players in the off-road motorcycle market ecosystem.
Key Benefits of the Report
The study also includes an in-depth competitive analysis of the key market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
The report will help market leaders and new entrants with information on the closest approximations of the off-road motorcycle market's revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
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Growth opportunities and latent adjacency in Off-Road Motorcycle Market