360-Degree Camera Market by Connectivity Type (Wired and Wireless), Resolution (HD and UHD), Vertical (Media & Entertainment, Consumer, Military & Defense, Travel & Tourism, Automotive, Commercial, Healthcare), and Geography - Global Forecast to 2023
[134 Pages Report] The 360-degree camera market was valued at USD 347.7 million in 2017 and is expected to reach USD 1.56 billion by 2023, at a CAGR of 27.1% between 2018 and 2023.
The 360-degree cameras are the omnidirectional camera systems where a view in each direction is recorded simultaneously. These videos are usually recorded using either a single consumer camera or a rig that has multiple camera lenses integrated into the device. All captured footage is combined into one spherical video piece either by the camera or video editing software. Single/standalone 360-degree cameras typically have multiple lenses that capture and automatically stitch content within the device. These cameras are simpler to use and are cheaper. The 360-degree camera rigs have multiple cameras, which record content separately, and are more expensive and heavier than the single cameras. Stitching the content together after the production of videos through these rigs usually requires advanced software. 
Consumer vertical to hold the largest size of the 360-degree camera market during the forecast
The 360-degree cameras eliminate the necessity to install multiple traditional cameras to obtain wide coverage, which, in turn, helps reduce installation time and cost and increases situational awareness. The use of these cameras is also increasing in various applications such as sports, photography, festivals, and events, which provides growth opportunities for the 360-degree camera market.
Media and entertainment to exhibit high growth in 360-degree camera market during the forecast period
The 360-degree camera rigs are mainly used in movie-making. The 360-degree camera rigs combine multiple cameras, which helps create unprecedented 360-degree visuals. These rigs are relatively convenient to operate and extremely robust for a wide range of shooting situations.
North America to hold the largest size of the 360-degree camera market during the forecast period
The inclination of consumers to adopt technologically advanced products and the presence of a large number of players manufacturing standalone cameras, as well as rigs, are the major factors contributing to the growth of the market in North America.
Market Dynamics
Driver Affordable prices of 360-degree cameras
A 360-degree camera allows the users to capture every bit of the events for viewers. The users can easily buy their 360-degree cameras to capture a full view of the surroundings, as these cameras are now available at affordable prices. The integration of these cameras with mobile devices and growing preference for watching real-time 4K and HDR content are boosting the demand for 360-degree cameras. The major social networking platforms, such as Facebook and YouTube, support the 360-degree camera content, which encourages the users to create and share their 360-degree videos on these networking sites.
Restraint: Need for large bandwidth to stream high-quality 360-degree videos
There is an increasing demand for high-resolution monitoring and faster frame rates for the better-quality images in verticals such as media and entertainment, and sports. With the introduction of 360-degree cameras, large bandwidth has become a necessity to stream high-quality 360-degree videos. Compared to standard 2D videos, bandwidth consumed by 360-degree videos is 45 times larger. Being omnidirectional, 360-degree cameras tend to capture images from all directions. Moreover, for providing a good, immersive experience to users, the photos or videos need to have higher resolution, such as 4K or more than 4K. Higher the resolution, superior is the quality of 360-degree videos, which makes increase the file size. This raises the need for larger bandwidth to stream high-quality 360-degree videos.
Opportunity: Surge in the use of 360-degree cameras in the automotive sector
360-degree cameras are rapidly gaining popularity in the automotive sector. The use of 360-degree cameras in vehicles would benefit the drivers with a better understanding of the vehicles surroundings, assistance while driving, obstruction awareness, and overall automotive safety. The 360-degree cameras capture images from all angles and display those on the cars LCD display. 360-degree dash cameras are also gaining popularity as these could provide solid evidence in case of collisions or accidents. Such cameras are available in different shapes, sizes, and models with unique features. Falcon Zero F360, WISEUP 360-Degree Dash Cam, Falcon 4-Camera 1080p Trucker Dash System, and Morefine 3600 Car Camera are some of the best-featured cameras available for vehicles.
Challenge: Parallax effect and other difficulties while capturing small objects
Since the 360-degree camera rigs are too large, filming small objects or models using these cameras from a short distance becomes difficult. In a regular 360-degree setup, multiple lenses are placed close to each other in ball-shaped/disk-shaped hardware to get the full coverage of the surrounding. The distance between the cameras does not matter for larger sets, especially while capturing objects from normal distances. The challenges mostly arise while shooting for smaller setups and capturing the objects from extremely smaller distances. The separation between the cameras creates glitches in the images, leading to the parallax effect.
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Scope of the Report
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Report Metric |
Details |
|
Market size available for years |
20152023 |
|
Base year considered |
2017 |
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Forecast period |
20182023 |
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Forecast units |
USD million |
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Segments covered |
Connectivity Type, Resolution, Camera Type, Vertical, and Region |
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Geographies covered |
North America, Asia Pacific, Europe, and RoW |
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Companies covered |
Samsung Electronics (South Korea), Ricoh (Japan), GoPro (US), Insta360 (China), 360fly (US), LG Electronics (South Korea), Nikon (Japan), Kodak (US), Rylo (US), Bubl (Canada), and Xiaomi (China) are the major players in the market. The report also profiles companies such as Immervision (Canada), Digital Domain Productions (US), YI Technology (US), PANONO (Professional 360GmbH) (Germany), AITBOT (Shenzhen Hatoa Technology Co., Ltd.) (China), Freedom360 (US), Jaunt (US), Facebook (US), Humaneyes (Israel), Sony (Japan), and Panasonic (Japan) |
This research report categorizes the market on the basis of camera type, connectivity type, resolution, vertical, and region.
By Connectivity Type:
- Wired
- Wireless
By Resolution:
- HD
- UHD
By Camera Type:
- Single
- Professional
By Vertical:
- Media & Entertainment
- Consumer
- Military & Defense
- Travel & Tourism
- Automotive
- Commercial
- Healthcare
- Others
Note: Others includes industrial and transportation
By Region:
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Rest of Europe
- APAC
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- RoW
Key Market Players
Samsung Electronics (South Korea), Ricoh (Japan), GoPro (US), Insta360 (China), and 360fly (US)
Recent Developments
- In April 2018, Insta360 partnered with Mistika VR (Spain), the leading stitching software solution provider, which is expected to provide more flexibility and control to the professional Insta360 Pro camera users in their post-production workflow.
- In March 2018, Rylo announced to launch a miniature 360-degree camera with the same name. With these cameras, which promise a completely new user experience, the company is looking to establish a strong position in the immersive video games segment.
- In January 2018, GoPro released the Mobile OverCapture feature of its Fusion 360-degree cameras for iOS devices. This feature enables users to reshoot a video repeatedly from several perspectives. The Mobile OverCapture has been made available to users as an update to the GoPro App.
- In October 2017, Samsung Electronics launched 360 Round, a new camera for developing and streaming high-quality 3D content for specialists and enthusiasts demanding a superior virtual reality (VR) experience. It is a durable and manageable solution for viewing, capturing, and editing the VR content.
- In July 2017, The Tucson Roadrunners team of the American Hockey League partnered with 360fly to provide its fans with unprecedented 360-degree views in 4K resolution through the teams video channels. 360fly camera content pairs with a free iOS and Android mobile app, which allows users to conveniently shoot and edit, and share the content to popular social media channels, such as YouTube and Facebook.
Critical questions the report answers:
- Which are the most significant revenue-generating regions for the market?
- What are the significant growth trends at the forefront of new market innovations?
- What is the competitive landscape scenario of this market?
- What are the prime strategies followed by the market leaders/ key players in the market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
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Table of Contents
1 Introduction (Page No. - 14)
1.1 Objectives of Study
1.2 Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 31)
4.1 Attractive Growth Opportunities in Market
4.2 Market, By Connectivity Type
4.3 Market, By Vertical
4.4 Market in North America, Camera Type
4.5 Growth of Leading Countries in Market, 2018-2023
5 Market Overview (Page No. - 35)
5.1 Introduction
5.2 Value Chain Analysis
5.2.1 Value Chain Analysis of 360-Degree Cameras
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Growing Popularity of AR and VR Content
5.3.1.2 Growing Awareness About the Need for Safety and Security at Public Places
5.3.1.3 Affordable Prices of 360-Degree Cameras
5.3.2 Restraints
5.3.2.1 Need for Large Bandwidth to Stream High-Quality 360-Degree Videos
5.3.3 Opportunities
5.3.3.1 Surge in the Use of 360-Degree Cameras in the Automotive Sector
5.3.3.2 Benefits of Deploying 360-Degree Cameras in Various Applications
5.3.4 Challenges
5.3.4.1 Parallax Effect and Other Difficulties While Capturing Small Objects
6 Components of 360-Degree Cameras (Page No. - 41)
6.1 Introduction
6.2 Hardware
6.2.1 Image Sensor
6.2.2 Image Processor
6.2.3 Memory Device
6.2.4 Battery
6.2.5 Microdisplay
6.2.6 Others
6.3 Software
6.3.1 Apps for 360 Videos and Photos.
6.3.1.1 Smartphone Software for 360 Videos and Photos
6.3.1.2 Desktop Software for 360 Videos and Photos
7 360-Degree Camera Market, By Connectivity Type (Page No. - 45)
7.1 Introduction
7.2 Wired
7.3 Wireless
8 360-Degree Camera Market, By Resolution (Page No. - 48)
8.1 Introduction
8.2 High Definition (HD)
8.3 Ultra-High Definition (UHD)
8.3.1 4K
8.3.2 Above 4K (5.7K,8K, 16K)
9 360-Degree Camera Market, By Camera Type (Page No. - 51)
9.1 Introduction
9.2 Single
9.3 Professional
10 360-Degree Camera Market, By Vertical (Page No. - 56)
10.1 Introduction
10.2 Media & Entertainment
10.3 Consumer
10.4 Military & Defense
10.5 Travel & Tourism
10.6 Automotive
10.7 Commercial
10.8 Healthcare
10.9 Others
11 Geographic Analysis of 360-Degree Camera Market (Page No. - 62)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Rest of APAC
11.5 Rest of the World
11.5.1 Middle East & Africa
11.5.2 South America
12 Competitive Landscape (Page No. - 92)
12.1 Introduction
12.2 Ranking Analysis of Market Players
12.3 Competitive Situations and Trends
12.3.1 Product Launches and Developments
12.3.2 Partnerships and Collaborations
13 Company Profile (Page No. - 97)
13.1 Key Players
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.1.1 Samsung Electronics
13.1.2 Ricoh
13.1.3 Gopro
13.1.4 Insta360
13.1.5 360fly
13.1.6 LG Electronics
13.1.7 Nikon
13.1.8 Kodak
13.1.9 Rylo
13.1.10 Bubl Technology
13.1.11 Xiaomi
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
13.2 Other Companies
13.2.1 Immervision
13.2.2 Digital Domain Productions Inc.
13.2.3 Yi Technology
13.2.4 Panono (Professional 360GmbH)
13.2.5 Aitbot (Shenzhen Hatoa Technology Co., Ltd.)
13.2.6 Freedom360
13.2.7 Jaunt
13.2.8 Facebook
13.2.9 Humaneyes Technologies
13.2.10 Sony
13.2.11 Panasonic
14 Appendix (Page No. - 125)
14.1 Insights of Industry Experts
14.2 Discussion Guide:
14.3 Knowledge Store: Marketsandmarkets Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customization
14.6 Related Reports
14.7 Author Details
List of Tables (38 Tables)
Table 1 Market, By Connectivity Type, 20152023 (USD Million)
Table 2 Market, By Resolution, 20152023 (USD Million)
Table 3 Market Volume, By Camera Type, 2015-2023 (Thousand Units)
Table 4 Market, By Camera Type, 20152023 (USD Million)
Table 5 Market for Single 360-Degree Cameras, By Vertical, 20152023 (USD Million)
Table 6 Market, By Vertical, 20152023 (USD Million)
Table 7 Market, By Region, 20152023 (USD Million)
Table 8 Market for Single 360-Degree Cameras, By Region, 20152023 (USD Million)
Table 9 Market for Professional 360-Degree Cameras, By Region, 20152023 (USD Million)
Table 10 Market in North America, By Camera Type, 20152023 (USD Million)
Table 11 Market in North America for Single 360-Degree Cameras, By Country, 20152023 (USD Million)
Table 12 Market in North America for Professional 360-Degree Cameras, By Country, 20152023 (USD Million)
Table 13 Market in US, By Camera Type, 20152023 (USD Million)
Table 14 Market in Canada, By Camera Type, 20152023 (USD Million)
Table 15 Market in Mexico, By Camera Type, 20152023 (USD Million)
Table 16 Market in Europe, By Camera Type, 20152023 (USD Million)
Table 17 Market in Europe for Single 360-Degree Cameras, By Country, 20152023 (USD Million)
Table 18 Market in Europe for Professional 360-Degree Cameras, By Country, 20152023 (USD Million)
Table 19 Market in UK, By Camera Type, 20152023 (USD Million)
Table 20 Market in Germany, By Camera Type, 20152023 (USD Million)
Table 21 Market in France, By Camera Type, 20152023 (USD Million)
Table 22 Market in Rest of Europe, By Camera Type, 20152023 (USD Million)
Table 23 Market in APAC, By Camera Type, 20152023 (USD Million)
Table 24 Market in APAC for Single 360-Degree Cameras, By Country, 20152023 (USD Million)
Table 25 Market in APAC for Professional 360-Degree Cameras, By Country, 20152023 (USD Million)
Table 26 Market in China, By Camera Type, 20152023 (USD Million)
Table 27 Market in Japan, By Camera Type, 20152023 (USD Million)
Table 28 Market in India, By Camera Type, 20152023 (USD Million)
Table 29 Market in South Korea, By Camera Type, 20152023 (USD Million)
Table 30 Market in Rest of APAC, By Camera Type, 20152023 (USD Million)
Table 31 Market in RoW, By Camera Type, 20152023 (USD Million)
Table 32 Market in RoW for Single 360-Degree Cameras, By Region, 20152023 (USD Million)
Table 33 Market in RoW for Professional 360-Degree Cameras, By Region, 20152023 (USD Million)
Table 34 Market in Middle East and Africa, By Camera Type, 20152023 (USD Million)
Table 35 Market in South America, By Camera Type, 20152023 (USD Million)
Table 36 Ranking of Key Companies in Market (2017)
Table 37 Product Launches and Developments, 20142018
Table 38 Partnerships and Collaborations, 20162018
List of Figures (48 Figures)
Figure 1 Market: Process Flow of Market Size Estimation
Figure 2 Research Design: Market
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Assumptions of Research Study
Figure 7 Consumer Vertical to Hold Largest Size of Market During Forecast Period
Figure 8 Media and Entertainment to Exhibit High Growth in Market During Forecast Period
Figure 9 UHD to Hold Larger Size of Market By 2023
Figure 10 Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 11 Growing Interest Among Consumers for Photography Leading to Increasing Adoption of 360-Degree Cameras
Figure 12 Wireless Connectivity to Dominated 360-Degree Camera Between 2018 and 2023
Figure 13 Consumer to Hold Largest Size of 360-Degree Camera During Forecast Period
Figure 14 US Held Largest Share of 360-Degree Camera in North America in 2017
Figure 15 360-Degree Camera in China to Grow at Highest CAGR During Forecast Period
Figure 16 Value Chain Analysis of Market: Major Value Added During Manufacturing Phase
Figure 17 Growing Awareness About Need for Safety and Security Driving 360-Degree Camera
Figure 18 Market for Wireless 360-Degree Cameras to Grow at Higher CAGR During Forecast Period
Figure 19 UHD to Dominate 360-Degree Camera During Forecast Period
Figure 20 Market for Professional 360-Degree Cameras to Grow at Higher CAGR During Forecast Period
Figure 21 Consumer Vertical to Lead Single 360-Degree Camera During Forecast Period
Figure 22 Demand for Better Quality Videos in Movie/ Media Industry to Drive Professional Camera Market
Figure 23 Media and Entertainment Expected to Lead 360-Degree Camera Market During Forecast Period
Figure 24 Market in China to Grow at Highest CAGR During Forecast Period
Figure 25 North America to Hold Largest Size of Market During Forecast Period
Figure 26 North America to Dominate Market for Professional 360-Degree Cameras During Forecast Period
Figure 27 North America: Market Snapshot
Figure 28 US to Lead Market in North America for Professional 360-Degree Cameras During Forecast Period
Figure 29 Market in US for Professional 360-Degree Cameras to Grow at Higher CAGR During Forecast Period
Figure 30 Europe: Market
Figure 31 Single 360-Degree Cameras to Hold Larger Size of Market in Europe During Forecast Period
Figure 32 UK to Hold Largest Size of Market in Europe for Professional 360-Degree Cameras During Forecast Period
Figure 33 Market in Germany for Professional 360-Degree Cameras to Grow at Higher CAGR During Forecast Period
Figure 34 Single 360-Degree Cameras to Hold Larger Size of Market France During Forecast Period
Figure 35 APAC: Market Snapshot
Figure 36 Single 360-Degree Cameras to Hold Larger Size of Market in APAC By 2023
Figure 37 Market for Professional 360-Degree Cameras in China to Grow at Highest CAGR During Forecast Period
Figure 38 Market in China for Professional 360-Degree Cameras to Grow at Higher CAGR During Forecast Period
Figure 39 Market in South Korea for Single 360-Degree Cameras to Grow at Higher CAGR During Forecast Period
Figure 40 Single 360-Degree Cameras to Lead Market in RoW During Forecast Period
Figure 41 Middle-East and Africa to Dominate Market for Professional 360-Degree Cameras During Forecast Period
Figure 42 Companies Adopted Product Launches as Key Growth Strategy Between 2014 and 2018
Figure 43 Samsung Electronics: Company Snapshot
Figure 44 Ricoh: Company Snapshot
Figure 45 Gopro: Company Snapshot
Figure 46 LG Electronics: Company Snapshot
Figure 47 Nikon: Company Snapshot
Figure 48 Kodak: Company Snapshot
Growth opportunities and latent adjacency in 360-Degree Camera Market
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