A wound is an injury or break in the skin, generally a dissection of tissue or rupture of a membrane, due to external aggression or some involuntary activity other than disease. Wound care has evolved from traditional wound, advanced wound care, active wound care to therapy devices. The traditional wound care includes products such as dry dressing, bandages, etc. Advanced wound care product constitutes of alginates, hydrogels, hydrocolloids, and collagen. While active wound care products include skin substitutes and biological growth factors. The therapy device market consists of NPWT, HBOT, whirlpool therapy, ultrasound therapy, ultraviolet, and others.

The wound care market is driven mainly due to increase in ageing population, rise in chronic disease like diabetes, hypertension, and technological advancements. Demand for portable and easy-to-use devices is expected to drive the growth of wound care in the coming years. At the same time tissue engineered products like skin substitutes and biological growth factors are expected to drive the market in long term period.

Collagen and skin substitutes market is expected to witness steady growth due to increase in burn and trauma injuries. Advanced wound care is likely to register the highest growth during the study period whereas traditional wound care is likely to grow at a sluggish pace primarily due to market being cannibalized by the advanced wound care products.

Rapid breakthrough in wound healing technologies to develop cost effective treatment is expected to drive the growth of the market. Companies are now focusing on introducing advanced materials, methods, and active substances for the treatment of wounds. For instance, Smith and Nephew in January 2012 launched a pocket-sized PICO system, a single use Negative Pressure Wound Therapy (NPWT) system across the U.S., Europe, Canada and Australia. The PICO systems one-button pump is easy-to-use and its small size and silent operation provides a discreet, unobtrusive way to carry on daily life with NPWT.

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