Social TV is the most discussed word in the TV industry nowadays; everyone is talking about this including top executives, venture capitalist, advertising agencies and marketers. Companies are now making their strategies around the social TV scenario. With the help of transformed social media consumers have already giving up their TV cable connections and exploring what their TV & support devices can do together. All in all social TV can be defined as an intersection of social media and social networking with the television.

The main phenomena of social TV is when people are communicating with each other while watching TV and share their thoughts about the TV content. This is nothing but watching television with your friends and family who are remotely located, and social TV connect them virtually.

Social networking plays an important role in the social TV industry; this is like a back bone to the growing social TV market. With the growth of Facebook, Twitter, Google+ and YouTube people across the globe are connecting with each other through internet and now these companies are targeting the same connections in the living room.

Social TV is giving new dimension to the home entertainment with connecting a person to their family and friends. There are lot of second screen such as Smartphone, Tablets and laptops are available; companies are providing loads of applications for these second screen so that TV viewer can enhance their TV viewing experience.

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017. Global Social TV market is driving the growth of demand for enhanced TV experience. Smartphone and Tablet PC penetration across region is also driving the growth of this market. Particularly Tablet PC penetration is creating a huge demand for social TV in the market.

The agenda for the briefing includes discussion on key high growth markets, thereby marking the growth trend in the Social TV market. Furthermore, a briefing conducted on the competitive scenario and geographic trends and opportunities in the North America, Europe, Asia Pacific, Latin America and Middle East and Africa.

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