RTD tea and coffee market is growing at a steady growth rate primarily due to an increase in health conscious population. Another reason is awareness regarding the ill-effects of carbonated drinks. Busy life styles and improvement in economic conditions are another demand driving factors. Rigorous promotional activities from the manufacturers are creating more awareness about the product which in turn is creating more demand. Changing food and snacking habits are also triggering the demand for RTD tea and coffee.

Traditional hot tea in the east and freshly ground coffee in the west are two major restrains for the growth of the market. Unpredictable monsoon is leading to the rise in cost of raw materials, thus increasing the cost of final product. To overcome the barriers large manufacturers practice distributive alliance which helps in distributing the product to the wider population along with promotion.

A top-down approach was used to estimate market size of RTD tea and coffee. Past and future growth trends, developments of new ingredients and market share of different applications, and growth rates were derived from secondary research. The key players in the RTD tea and coffee market were identified through secondary research and their market revenue was determined through primary and secondary research. It includes study of the annual reports of top market players. The size of the RTD tea and coffee market was derived from the aggregation of revenues of major player’s based on analysis of market trends such as pricing and consumption.
The global market for RTD tea and coffee in terms of revenue was estimated to be worth around $69 billion in 2011 and is expected to reach $125 billion by 2017, growing at an estimated CAGR of 10.9% from 2012 to 2017. Asia-Pacific is the largest market. The demand for RTD tea and coffee market is expected to rise in North America due to an increase in health awareness and ill effects of the carbonated drinks.

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