PVA film is widely used all over the globe for packaging of detergents, dyes, disinfectants, agrochemicals, and polarizer applications. Apart from these applications, the PVA films are also used for embroidery backing, water transfer printing, and mold release applications.

Consumption of PVA films in water soluble applications is driven by factors such as growing awareness of end-users towards eco-friendly products, penetration of PVA films in detergent packaging, and government initiative towards green packaging policies. The major restraints identified are technological limitations, durability issues, and lack of technological expertise. The opportunities identified are introduction of new packaging applications, improvement in solubility of films, and resistance towards chemically active materials.

Consumption of PVA film in polarizer production is mainly driven by liquid crystal display (LCD) panel market since polarizer film is an essential part of LCDs. Increasing market share of LCD TV with respect to CRT and increasing average size of LCD TV are the main growth driver for polarizer raw materials. Currently LCD has reached to 80% penetration rate in CRT market and likely to occupy remaining 20% by 2013. Also, at present 32 inch LCD TV is the most popular size but will be replaced by LCD with 40 inch and more in few years. Increase in size allows rise in polarizer film consumption, so as PVA film.

In polarizer application, AMOLED screen is a threat to PVA film since the screen only uses one layer of polarizer film compared with two in LCD screen. Also polarizer is not an essential material in AMOLED screen so can be removed also. China and Japan, is the largest exporter in PVA films market.

The Polyvinyl Alcohol Films Market research report also segments the water soluble applications. Water soluble application is further segmented into detergent, agrochemical, water treatment chemical and dyes packaging, embroidery, and laundry bags. Market size estimations are provided in both volume (metric tons or square meters) and value ($Million) for current and future consumption.

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