Context Aware Computing (CAC) is a main converging trend that is expected to revolutionize Information Technology (IT) in the next 5-10 years. The start of this computing approach calls for novel workflow models that illustrate a human-machine interaction in the occurrence of contextual information/relationships and a rich context-dependent behavior. Contextual information/relationships such as location and language powerfully influence behavior of users and computing systems in a like manner.

Also, a number of challenges are present in deploying context awareness services. One of the major issues associated with CAC are information access and delivery and differentiating contexts, as organizations data is of high priority, reliable and secure communications is of major importance. Large organizations are not able to deploy CAC effectively because all context types are not yet available to deploy CAC in large organizations.

Due to tremendous developments in technologies such as wireless communications and networking, mobile computing and handheld devices, embedded systems, wearable computers, sensors, Radio Frequency Identification (RFID) tags, smart spaces, middleware, software agents, and the like, has led to the evolution of CAC.

The CAC market is expected to grow from $26.50 billion in 2013 to $119.90 billion by 2018, at an estimated CAGR of 35.2% from 2013 to 2018. CAC market is driving on the industry verticals and products; trends of context aware cloud computing and cloud based business analytics will also accelerate the market for CAC in the future.

The agenda for the briefing includes discussion on key high growth markets, thereby marking the growth trend in the CAC market. Furthermore, a briefing conducted on the competitive scenario and geographic trends and opportunities in the North America, Europe, Asia-Pacific, Latin America and Middle East and Africa.

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