Cocoa is believed to have originated in Amazon in around 2000 B.C. Mayans consumed chocolate as drinks as early as the sixth century. Today chocolate is estimated to account for 55% of global confectionary sales; followed by candy with 31% and gum with 14% of sales in 2009.

Some of the major drivers of the industry identified in this report are health benefits, large variety of applications, and seasonal and festive sales. The major restraints identified in this report are raw material prices and the dependence of the industry over unstable economies for cocoa supply. Major threats the industry is facing are the rising counterfeit market and changing consumer preferences. There are some opportunities which can change the dynamics of this industry which are lower penetration in developing economies, organic and fair trade chocolate, and use of chocolate as functional food.

The global chocolate market is estimated to reach $98.3 billion in 2016 from $83.2 billion in 2010, at a CAGR of 2.7% from 2011 to 2016. The market in Asia is driving the sales and is expected to hold 20% of the global market share in 2016. The Asian market is expected to have high growth of CAGR 4.7% due to lower penetration and sales of Asian region are expected to boost their share from $15 billion in 2010 to $19.7 billion in 2016. The U.S. leads the chocolate market in North America with around 86.3% market share while Japan leads Asian market with 39.7% market share. Within Europe, UK draws the largest demand with 16.4%; followed by Germany with 15.9 % market share. Under the raw materials section, an in-depth analysis of cocoa, sugar, emulsifiers, and flavors has been done with respect to their contribution to the chocolate industry. Industry participants with the most significant product developments include Kraft Foods, Barry Callebaut, Lotte, Nestlé, Hershey, and Ferrero.

This analyst briefing focuses on the global chocolate market over the period 2011-2016.The agenda for the briefing includes discussion on key high growth markets, marking the growth trend in the chocolate and raw materials market. Furthermore, a briefing will be conducted on the competitive scenario and geographic trends and opportunities in the macro- and micro-markets with respect to North America, Europe, and Asia.

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