$26BN OF POTENTIAL OPPORTUNITY IS OPENING UP IN E-Mobility INDUSTRY
Download PDFDISRUPTION - IN THE E-MOBILITY INDUSTRY, LI-ION BATTERY SALES HEADS TO ~$70 BN BY 2025, POTENTIAL REVENUE OPPORTUNITY WORTH ~$26 BN IS OPENING UP
KEY FACTORS DRIVING THE ELECTRIC VEHICLE SALES GROWTH GLOBALLY AND INSIGHTS ON THE MAJOR MARKET DEVELOPMENTS
Disruption - as electrification Is the next big trend- $26BN of potential opportunity is opening up
E-Mobility MATURITY CURVE - MARKETSANDMARKETS ANALYSIS
LEADING OEM'S strategic commitments towards electric vehicles will help reduce time to EV tipping point. NEW MODELS HAVE BEEN ANNOUNCED, PRODUCTION TARGETS INCREASED, AND SALES TARGETS MOVED FORWARD AND MULTIPLIED BY LEADING OEMS
TOP E-MOBILITY GROWTH STORIES
FOR A LEADING EV MANUFACTURER IN the US, MNM HELPED client drive business in EV BATTERY AND CHARGING STATIONS, WITH A PROJECTED REVENUE OF US$80 MILLION IN 3 YEARS
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MNM HELPED an ev start up in apac to drive business in ev segment with a PROJECTED REVENUE OF US$20-30 MILLION IN THE NEXT 3 YEARS
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MNM HELPED a leading automotive components manufacturer in to drive business in E_BIKE segment with a PROJECTED REVENUE OF US$30-40 MILLION IN THE NEXT 3 YEARS
Download PDFTHERE IS ~USD 26 BN POTENTIAL opportunity WITHIN Electric vehicle eco-system, MORE THAN HALF OF WHICH IS CONTRIBUTED BY various ev components including batteries, motors, chargers..
IMPACT OF COVID -19 ON GLOBAL ELECTRIC VEHICLE INDUSTRYEV SALES REGISTERED OVER 94% Y-O-Y GROWTH IN 2021 DESPITE COVID-19 PANDEMIC
E-mobility MARKET REPRESENTS AN OPPORTUNITY WORTH US$ 18-26 BILLION FOR THE COMPANIES OPERATING IN THE ENTIRE EV VALUE CHAIN. DO YOU HAVE ALL THE ANSWERS YOU NEED TO MAKE YOUR MOVE?
COMPETITIVE ASSESSMENT AMONG THE MAJOR COMPANIES in electric vehicle ecosystem
ADDITIONALLY, WE HAVE ASSISTED A HOST OF CoMPANIES to TAP HIGH GROWTH OPPORTUNITIES ACROSS EMERGING END-USERS, GEOGRAPHIES & COMPETITION
WHY DO COMPANIES NEED HELP TO GROW?
ABSENCE OF ORIGINAL RESEARCH:
- Complex and overlapping markets for library prep and target enrichment kits, hence difficult to calculate market potential and TAM
- Insufficient secondary research for strategic decisions
INTELLIGENCE IS NOT DEMOCRATISED:
- Client unmet needs need to be understood by all market facing employees for new product development and vendor selection.
- Limited knowledge about upcoming technologies and growing applications such as ride sharing, battery technologies/chemistry,
GROWTH PROGRAM DESIGN AND EXECUTION:
- Lack of GTM knowledge and practice in competitive intel, pricing and product features
SOME UNKNOWNS & ADJACENCIES
- Adoption levels of electric vehicles is low as compared to ICE. Currently it ranges between 5-10% globally, however, in some countries it is approaching 15% - 20%. As electric vehicle help reduces vehicle emission, it is getting push from the governments also
- Currently, Battery Electric Vehicles (BEVs) in the passenger car segment are largely sold for personal transportation.
- Increasing focus on electric commercial transportation drives the adoption of electric trucks and electric buses. Government investments in public transportation to offer huge opportunity for electric buses
- Adjacent markets such as electric vehicle components, electric vehicle battery, and electric vehicle charging stations and required services to provide immense growth opportunities
- Battery technology is changing rapidly and introduction of new battery technology such as Sodium Ion, Lithium-Air, and Solid-state batteries is expected to disrupt the EV market.
GROWTH PROBLEMS ENCOUNTERED BY COMPANIES FROM EV ECOSYSTEM
Customer prioritization and assessing unmet needs:
- What are the disruptions in our clients' businesses? How can we support them for our own growth?
- Who are the most potential customers going forward? Should we prioritize personal mobility or shared mobility?
- What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?
Where to Play:
- Which electric vehicle type and drive type should we focus on? Should it be battery electric vehicle or any other?
- Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?
Building a compelling Right to Win (RTW):
- For M&A, which are the right targets for us? Should we target battery manufacturers or components manufacturers? Should we enter new markets directly or through partners?
- How can we differentiate from top players? What is their right-to-win vs ours?
OBSTACLES TO GROWTH FOR CURRENT PLAYERS
- Not able to keep pace with fast evolving electric vehicle industry - New technologies are emerging leading to decreasing cost of batteries and higher adoption of EVs
- Many start-ups and emerging companies eating up market share of established companies
- Limited clarity on unmet needs, hence requirements for product features
- Limited clarity on relevant vs redundant sequencing services for the future
- Unclear picture about the regulatory scenario
KEY UNCERTAINTIES/ PERSPECTIVES WHICH INDUSTRY LEADERS SEEK ANSWERS TO:
KEY QUESTIONS OF ELECTRIC VEHICLE OEMS
- What are the major buying criteria of customers. Rate and rank various purchase criteria
- Product/Service features
- Vehicle range
- Innovation
- Price
- Branding
- Gap Analysis between OEM's product offering and Customer Needs. What changes or innovations could Client focus on?
- What are the Customer perceptions about vehicle electrification and connectivity, its strengths and weakness vs. those of its competitors?
- What is the Customer perception as to how OEMs can augment its service offerings?
- What is the purchasing process. Who are the key decision makers and influencers? Who are the current vendors?
KEY QUESTIONS OF COMPANIES IN ADJACENT MARKETS
- What are the regulations surrounding data privacy and security?
- Which machine learning approaches can be used to address data limitations so that AI models do lead to misleading insights or faulty predictions?
- How are companies handling machine bias?
- When can a 100% AI integration into business applications be expected?
- What will be the impact of automation on AI market?
What is driving change
in your business
- Product life cycles getting shorter.
- Ecosystems getting converged.
- Newer technologies and new use-cases disrupting.
- New markets, new geographies, new clients, competition and partners.
Are changes only impacting you or your clients and their clients as well?
The trial will be a guided tour by our representative to help you discover the shift in revenue sources of your clients and clients' clients that will impact your revenue. This is your opportunity to unlock the research IP worth $100 million
MNM ASSISTED A LEADING AUTOMOTIVE TIER MANUFACTURER TO TAP INTO THE EV CHARGING MARKET—ALLOWING IT TO CAPTURE AN INCREMENTAL REVENUE OF USD 150-250 MILLION OVER A PERIOD OF 4 YEARS
OVER A PERIOD OF 12 MONTHS, WE ASSISTED THE CLIENT ON NUMEROUS OTHER GROWTH OPPORTUNITIES— CREATING A USD 250 MN REVENUE IMPACT FOR THE CLIENT
RI STORY: FOR A LEADING EV MANUFACTURER IN the US, MNM HELPED client drive business in EV BATTERY AND CHARGING STATIONS, WITH A PROJECTED REVENUE OF US$80 MILLION IN 3 YEARS
RI STORY: MNM HELPED an ev start up in apac to drive business in ev segment with a PROJECTED REVENUE OF US$20-30 MILLION IN THE NEXT 3 YEARS
RI STORY: MNM HELPED a leading automotive components manufacturer in to drive business in E_BIKE segment with a PROJECTED REVENUE OF US$30-40 MILLION IN THE NEXT 3 YEARS
THE FOCUS OF MNM RESEARCH IS ON HIGH-GROWTH MARKETS AND EMERGING TECHNOLOGIES, WHICH WILL BECOME ~80% OF THE REVENUES OF AUTO PLAYERS FROM EV ECOSYSTEM IN THE NEXT 5-10 YEARS
MarketsandMarkets™ COVERAGE OF HIGH-GROWTH NICHE MARKETS (NON-EXHAUSTIVE)
INDICATIVE LIST OF OTHER PROJECTS EXECUTED FOR ELECTRIC VEHICLE COMPANIES:
- STUDY
- Electric Vehicle Market Assessment Study for a Leading OEM for Key countries including US, China, Germany, UK and others
- Market Assessment & End-user Perception Analysis Study for Fast charging stations
- EV Battery Market Assessment & Competitive Landscape Study
- EV Charging Infrastructure Competitive Intelligence Study
- Electric Vehicle Major Components (Inverter, DC-DC Converter, Motor) Market Assessment
- EV Test Equipment Market Assessment
- Vehicle Manufacturing Platform Market Analysis
- Electric Off Highway Vehicles Market Assessment
- Impact of Electrification on Future modes of Transportation
- Market Assessment of Future of Mobility
WE HAVE A COMPREHENSIVE UNDERSTANDING OF TRENDS SHAPING THE ELECTRIC VEHICLE ECOSYSTEM—PROPULSION, CHARGING INFRASTRUCTURE, AND EV COMPONENTS
impacting you and
your clients
E-MOBILITY COMPANIES
JIM NAAS
PRODUCT DIRECTOR, WEASLER
Weasler Engineering, a CentroMotion organization
Global Provider of Industrial Actuation & Control Solutionswww.weasler.com
Our organization was interested in learning more about the attractiveness of a particular market space. We contacted MarketsandMarkets to help us based on previous positive experiences we had with them. The results did not disappoint! We discussed our objectives with them, and the team at MarketsandMarkets developed and executed a proposal that met our needs precisely. We were very impressed by their level of expertise, the quality of the analysis and their insightful recommendations. We would not hesitate in working with them again in the future.
Matt Kardel,
Vice President
Aptiv,
A global technology company that develops safer, greener and more connected solutions.www.aptiv.com
We contracted with MarketsandMarkets to evaluate the value chain and potential go-to-market partners related to our interest in the Fleet Management space. The team successfully completed the work on time and at the pricing agreed. MarketsandMarkets listened and understood our objectives and collaborated well with us to help us get the visibility we needed to make an investment.
We have subsequently used MarketsandMarkets again related to Smart Cities to good results.
CALVIN FENNELL ,
Regional Sales Director - Infrastructure Solutions
ASTEC INDUSTRIES ,
www.astecindustries.com
I am happy to confirm that the info is realistic for our markets and scope. Further, it is of sufficient validity so as to form the basis for us to set sales targets for the regions with the challenge to the Regional Sales Managers to prove the data wrong.
I would like to thank and commend the Markets and Market team for a report well done and in particular for involving me in the processes over the duration
Kimberly Murphy
GLOBAL MARKETING DIRECTOR
Bently Nevada,
Leading Condition Monitoring & Asset Protectionwww.bakerhughesds.com/bently-nevada
MarketsandMarkets™ showed consistent rigor for success and relentlessly worked with Bently Nevada stakeholders to positively impact go-to-market strategy. Their proactiveness and flexibility has been instrumental in achieving the objectives to grow our sales pipeline in key industrial markets.
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