Obesity and weight gain issues have always been major concerns impacting the health and fitness of the individuals. Increasing levels of awareness amongst the calorie conscious consumers have opened up new avenues and opportunities in this market.

The significantly high rate of new product entry in the weight management segment necessitates industry participants to adopt proactive strategies. Moreover, the larger chunk of the market is not only driven by significant products such as fitness devices and food market, but also by added opportunities in the minor market such as for fitness accessories. This imposes further need to understand clearly the characteristics and demand for the micro-markets; so as to obtain a holistic view of the industry.

The global Weight loss & diet management products & services market was expected to be worth $390.3 billion in 2010 and is estimated to reach $671.8 billion by 2015; growing at a CAGR of 11.5% from 2010 to 2015. The device and accessories market accounts for the largest market share with $143 billion market size as of 2010.

Weight management service market is growing at a fast pace and is expected to reach a market size of $216 billion by 2015; growing at a CAGR of 16.2% from 2010 to 2015. Within the diet and food substitutes market, low calorie beverage market is expected to grow at a significantly fast rate from 2010 to 2015 owing to enhanced network and distribution channels and aggressive marketing by the low calorie brands.

The briefing focuses on the global weight loss and diet management market from 2010 to 2015. The agenda for the briefing includes the discussion in the major weight management markets and their growth trends. Furthermore, geographical trends and competitive scenario in the micro and macro markets with respect to North America, Europe and Asia and others are also covered.

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