Rising healthcare costs and the increasing demand for healthcare services have effected a significant transformation in the field of healthcare image management software over the last decade. Healthcare equipment vendors are now seeking to provide an integrated diagnostic model facilitating patient-centric, evidence-based healthcare. The major features of post-processing include workflow tasks such as image processing, image reconstruction, computer-aided detection, three-dimensional (3D) view generation, and quality control.

The growing demand for quality healthcare services has compelled market participants to make continuous R&D investments aimed at enhancing the sophistication of 3D medical imaging equipment. The enormous amounts of data generated by advanced modalities such as MRI (magnetic resonance imaging) and CT (computed tomography) has significantly increased the complexity of healthcare processes. In order to streamline the workflow across various hospital departments, healthcare providers are employing advanced visualization software to enhance the acquisition and interpretation of medical images. The global AVPP market is expected to reach a size of $2.5 billion by the year 2014, at a CAGR of 12.7% from 2009 to 2014. The software market is one of the most important segments and is expected to reach a market size of $1.3 billion by 2014 growing at a CAGR of 11%.

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