GPS is an engine of economic growth and jobs, and has generated billions of dollars of economic activity. The GPS market has gained force in the last couple of years. With the number of innovations taking place in the technology of GPS product lines and its usages, the market is expected to grow exponentially in the next five years at a considerable compounded annual growth. The demand for products that use GPS technology is increasing due to its increasing research and development.

Today, the largest market share is held by portable navigation devices, which have been decreasing considerably in the past two years; however, the market seems to be stable due to new initiatives, i.e. personnel training, and tie ups between OEM manufacturers and companies.

Lots of other products using GPS-enabled software such as the smartphone, cameras, and fitness devices are expected to capture the market in the next two to three years. The companies are now shifting towards the development of the infotainment-based products and a lot of research and development is taking place over this in the market.

The increasing demand for multifunctional mobile devices has influenced GPS chip manufacturers to develop multifunctional chips which in turn integrate GPS technology with other features such as Bluetooth and Wi-Fi. This also creates the opportunities for software companies to increase their market by providing new solutions for different products in this segment.

The agenda for the briefing includes discussion on key high growth markets, thereby marking the growth trend in the GPS market. Furthermore, a briefing will be conducted on the competitive scenario and geographic trends and opportunities in the macro- and micro-markets with respect to North America, Europe, Asia-Pacific, and ROW. The competitive strategies and their initiatives taken by different companies to increase their market will also be discussed in detail.

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