Polycom (now known as Poly and a part of Plantronics) is an American multinational corporation that develops video, voice, and content collaboration and communication technology. The company has been focussing on a number of fast-growing markets in these industry segments for its medium to long term growth.
Polycom operates in markets such as 360-degree camera market (growing at 27.1% CAGR), Video Streaming Software market (18.5% CAGR), Hosted PBX market (14.9% CAGR), and High-speed Camera market (11% CAGR).
Apart from these, Polycom also operates in markets such as Managed Services Market (market size $225 Bn in 2020, growing at 7% CAGR), and Cloud Managed Services Market (market size $62 Bn in 2020, growing at 13% CAGR).
Polycom High-Growth Opportunities across Industry Segments
Top Hot bets for Polycom in Software & Services Industry –
Enterprise Collaboration Market - valued at $41.87 billion in 2020 globally, growing at 12.7% CAGR
Content Services Platform Market - valued at $33.46 billion in 2020 globally, growing at 21.7% CAGR
Video Streaming Software Market – valued at $6.32 billion in 2020 globally, growing at 18.5% CAGR
Cloud Managed Services Market - valued at $62.24 billion in 2020 globally, growing at 13.3% CAGR
Top Hot bets for Polycom in Information Security Industry –
Overall, these markets present a good opportunity for Polycom’s growth.
Potential Growth Opportunities for Polycom
The most promising adjacent market opportunities for Polycom to potentially exploit for long-term revenue growth are –
Transparent Caching Market with a global market opportunity of $0.88 Bn, growing at a CAGR of 37.28%
Managed Detection and Response market with a global market opportunity of $0.96 Bn, growing at a CAGR of 31.6%
Telecom Cloud Market with a global market opportunity of $16.33 Bn, growing at a CAGR of 21.4%
Video on Demand (VoD) market with a global market opportunity of $45.7 Bn, growing at a CAGR of 17.5%
Social Media Analytics Market with a global market opportunity of $2.56 Bn, growing at a CAGR of 24%
Managed Security Services Market with a global market opportunity of $20.02 Bn, growing at a CAGR of 13.9%
Security as a Service Market with a global market opportunity of $10.96 Bn, growing at CAGR of 13.8%
Video Surveillance Market with a global market opportunity of $ 39.01 Bn, growing at CAGR of 10%
Polycom Competitors
Polycom Vs Cisco Systems INC.
Cisco is one of the major competitors of Polycom. Both the companies compete aggressively in markets such as Web Real-Time Communication Market, Firewall as a Service Market, Video Analytics Market, Video Streaming Software Market, Hosted PBX Market, Enterprise Collaboration Market, Cloud Managed Services Market, and Managed Services Market.
Polycom has also been focusing on several high-growth markets in which Cisco does not operate. These include 360-Degree Camera Market, Network Security Firewall Market, Video Management Software (VMS) Market, Content Services Platform Market, and High-Speed Camera Market.
Cisco has been investing in a number of high-growth markets, which can present potential medium to long-term growth opportunities for Polycom. These include LTE Advanced Pro Market ($39.37 Bn opportunity by 2025, growing at a whopping CAGR of 121.6%), Connected Enterprise Market ($1.1 Trillion opportunity by 2025, growing at a CAGR of 31.3%), Cloud Applications Market ($356 Bn market opportunity by 2025, growing at a CAGR of 15.9%), among others.
Strategies implemented by Polycom for growth in Hosted PBX Market
Polycom is a leading provider of hosted PBX solutions and caters its products to various verticals. The company makes enterprises more efficient, productive, and secure by providing fast and flexible responses to the rapidly changing competitive business environment.
Polycom offers comprehensive hosted VoIP solutions to its commercial clientele. It enables the SMEs and large enterprises to drive their business productivity and collaboration. The company possesses a significant breadth of offerings in the hosted VoIP arena and provides enhanced features and functionalities to its commercial customers. Moreover, the company has a customer-centric sales strategy that is focused on building and maintaining close working relationships with enterprises and public sector customers, directly or through partners.
The company focuses on building strong long-term relationships with its key clientele and emphasizes on building close partnerships with technology market leaders. This is evident by the fact, in 2017, Polycom partnered with EdgeWater Networks. This partnership helped Polycom combine the power of Polycom’s advanced UC endpoints with Edgewater Networks’ Intelligent Edges and cloud-based Service Control Center, to provide customers the full end-to-end visibility for proactively managing their environments and ensuring an optimal end-user experience.
Strategies implemented by Polycom for growth in Web Real-Time Communication Market
Polycom is one of the leading providers of video, voice, and content solutions to WebRTC customers. The key strategy of the company is to offer innovative human collaboration solutions with better customer experience.
The company is focused on organic growth strategies, such as new product development and enhancement, to offer innovative solutions that cater to the wide-ranging needs of customers. For instance, in September 2016, for large and small enterprises, the company launched the next generation Skype Room Systems solution.
Polycom also focuses on inorganic growth strategies, such as collaboration and partnership, to enhance its position in the WebRTC market. For instance, in March 2016, the company collaborated with Microsoft Corporation (U.S.) to deliver cloud-based video interoperability service built by Polycom and Microsoft, for any sized businesses. Concentrating on high performance and cost-effective solutions, the company partnered with key players, such as Alcatel-Lucent S.A. (France), to offer reliable and high-performance communication solutions. With its highly innovative and enhanced solutions, Polycom is one of the key players in the WebRTC market.
POLYCOM, INC - COMPETITORS LATEST INDUSTRY DEVELOPMENTS
Publish Date
Headline
01-Jun-24
IBM Is Said to Consider Sale of Watson Health Amid Cloud Focus
31-May-24
Arris co-founder develops composite rock climbing gear
31-May-24
Cisco on Government Cloud Computing
31-May-24
Deloitte India adopts IBM Cloud to boost cyber intelligence centre operations
30-May-24
AT&T taps Cisco fixed 5G wireless gateways for WAN service
30-May-24
Avaya Recognized Leaders in CX Innovation with U.S. Partner of the Year Awards
30-May-24
CIT Northbridge Credit Provides $75 Million to Cisco Equipment Rentals
30-May-24
Lenovo and Cisco Announce Strategic Partnership to Simplify Path to AI Innovation
30-May-24
Cloud Computing News: AWS, SAP, IBM, Google, More
29-May-24
Legrand Products to Power Cisco Live! Network Operation Center
28-May-24
ZPE Systems Unveils IT Resilience Products at Cisco Live, Including Solution to Protect AI Investments
28-May-24
cisco Talos Incident Response Quarterly Trends: Business Email Compromise Emerges as Most Common Threat
28-May-24
NASA, IBM Research to Release New Artificial Intelligence Model for Weather and Climate Applications
28-May-24
The CEO's Guide to Generative AI: Business process automation
27-May-24
Why Airtel Payments Bank is happy to play second fiddle | Company Business News
25-May-24
NITDA In Agreement With CISCO To Bolster Digital Transformation
24-May-24
On Location at IBM Think 2024: The AI Revolution and Quantum Computing Advances
24-May-24
Analytics and Data Science News for the Week of May 24; Updates from Databricks, IBM, Microsoft & More
23-May-24
Casper Labs and IBM Reveal Prove AI Blockchain Solution for AI Governance
23-May-24
IBM marketing VP on sales-driven ads and the brand's plan to unite cloud computing & AI
22-May-24
Dizzion Announces Launch of Desktop as a Service on IBM Cloud VPC
21-May-24
IBM watsonx Code Assistant for Z: accelerate the application lifecycle with generative AI and automation
21-May-24
Palo Alto Networks enhances cybersecurity capabilities through the acquisition of IBM's QRadar Cloud security ...
21-May-24
Airtel and Google Cloud forge landmark partnership for cloud and AI services in India
21-May-24
Nikesh Arora on Why Palo Alto Networks Is Buying IBM QRadar
21-May-24
IBM Vs Accenture: Best Quantum Computing Stock for 2022
21-May-24
Introducing IBM Concert: Control your operations with generative AI insights
21-May-24
How IBM Cloud is Accelerating Business Outcomes with Gen AI
21-May-24
Cisco Revolutionizes Cybersecurity with AI-Powered Security Cloud: Unparalleled Protection and Seamless User Experience
20-May-24
IBM Books $279M USCIS Contract for Verification Info System Software Development, Support
20-May-24
IBM's New Quantum Step Is The Qiskit Software
20-May-24
IBM, SAP agree to cloud computing partnership | Mint
20-May-24
Your SIM card is a new weapon in Airtel and Jio's fintech war
20-May-24
IBM releases quantum computing software stack
20-May-24
IBM And Palo Alto Networks Forge Transformative Cybersecurity Partnership
19-May-24
Honda and IBM Establish Groundbreaking Partnership to Reshape the Landscape of Automotive Technology
18-May-24
CISOs Grapple With IBM's Unexpected Cybersecurity Software Exit
17-May-24
Palo Alto Networks and IBM partner to offer enhanced AI-driven cybersecurity solutions
17-May-24
IBM Joins Forces with Honda for Advanced Vehicle Software Development Research
17-May-24
Palo Alto Networks and IBM Align Cybersecurity Strategies
17-May-24
IBM sells QRadar SaaS assets to Palo Alto Networks
16-May-24
Honda and IBM collaborate on software-defined vehicle R&D
16-May-24
IBM and Palo Alto Networks Forge Pioneering AI-Powered Cybersecurity Partnership
16-May-24
IBM to add 800 new jobs in advanced AI software development in Ireland
15-May-24
Palo Alto Networks and IBM to Jointly Provide AI-powered Security Offerings; IBM to Deliver Security Consulting Services Across Palo Alto Networks Security Platforms
15-May-24
Avaya, RingCentral CEOs Get Serious About Cloud Migration
15-May-24
Inaugural CX Force Awards Winners Honored at Avaya ENGAGE for Transforming Customer Experiences
15-May-24
Airtel's strategic partnership with google cloud: Revolutionizing cloud solutions - INVC
15-May-24
Honda and IBM sign Memorandum of Understanding to explore long-term joint research and development of semiconductor chip and software technologies for future software-defined vehicles
14-May-24
Calabrio\u2019s Workforce Management Contact Center Software Integrates with Avaya Experience Platform\u2122 Public Cloud to Power Cloud-Driven Excellence