Smart Learning Market by Offering (Hardware, Solutions (Integrated Solutions and Standalone Solutions), and Services), Learning Type (Synchronous Learning and Asynchronous Learning), End User and Region - Global Forecast to 2029
The smart learning market size is projected to grow from USD 67.1 billion in 2024 to USD 155.2 billion by 2029 at a CAGR of 18.3% during the forecast period. Enterprises are increasingly adopting smart learning solutions for employee training and professional development. These solutions help improve employee skills and productivity, making corporate training more engaging and effective. Techniques such as gamification and interactive content transform traditional training methods, enhancing learning outcomes and making training sessions more enjoyable for employees.
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Smart Learning Market Dynamics
Driver: Gamification in EdTech
Gamification, integrating game-like elements into everyday tasks, emerges as a pivotal driver within the smart learning market, particularly in educational technology. This approach holds significant promise for bolstering student engagement and facilitating cognitive growth. With most US workers acknowledging the superior engagement and informativeness of game-based learning over traditional methods, gamification is slated to become a prominent trend in EdTech during 2024.
In gamified learning environments, learners are incentivized to achieve milestones and motivated to complete courses, fostering a sense of accomplishment. However, effective implementation requires a delicate balance of mechanics and narrative. Successful integration necessitates providing learners with engaging content and specific time constraints for quizzes and other gamified assessments.
Industry leaders like Duolingo have successfully harnessed gamification to enrich learning experiences, employing frameworks like the Gamification Octalysis Framework. Duolingo creates compelling and rewarding learning journeys by tapping into human motivation drivers like development, empowerment, creativity, and curiosity. Incorporating gamification into learning and development programs offers manifold benefits, enhancing learners' engagement, interest, and competitiveness while aligning strategies with organizational goals and catering to diverse learning styles.
Restraint: Infrastructure limitations
In regions with inadequate digital infrastructure, including limited internet connectivity and access to technological devices, implementing smart learning solutions becomes challenging. Additionally, educational institutions are outdated, or insufficient hardware and software pose barriers to deploying advanced e-learning platforms and interactive tools.
Furthermore, disparities in infrastructure across different geographic areas exacerbate inequalities in educational access and opportunities. Remote and underserved communities often lack the necessary infrastructure to support smart learning initiatives, perpetuating digital divides and widening educational disparities.
Opportunity: 3Transnational education
Transnational education (TNE) presents a compelling opportunity for smart learning, particularly in higher education. With the global trend of educational institutions expanding their academic programs across multiple countries, TNE offers a pathway for students to access high-quality learning experiences regardless of geographical boundaries. Modes such as articulation programs, branch campuses, distance learning, MOOCs, and franchising arrangements enable universities to effectively reach a diverse student base and cater to their educational needs. Organizations like the German Academic Exchange (DAAD) are crucial in supporting TNE initiatives, focusing on disciplines such as engineering and the natural sciences. By leveraging smart learning technologies, TNE programs can enhance accessibility, flexibility, and interactivity, providing students with engaging learning experiences tailored to their preferences and requirements. This convergence of TNE and smart learning opens new avenues for collaboration, innovation, and global academic exchange, shaping the future of education in an increasingly interconnected world.
Challenge: Data security and privacy issues
The risk of viruses and cyberattacks has been rising due to the increasing usage of smart devices across all sectors. Common security issues include web-based threats and data breaches. In the smart learning environment, educational institutions and enterprises collect various data, including learners, through IoT-enabled smart devices and smart wearables. Along with this data, educational institutes and enterprises can access the learner’s location and other related information, which may lead to a privacy breach. Hackers may gain unauthorized access to critical information if the network security is not up to the mark. Organizations implementing smart learning solutions must install external security solutions through security technology providers to secure the data generated to counter such challenges.
Ecosystem Of Smart Learning Market
The LMS/LCMS Standalone solution registered the highest CAGR in the smart learning market during the forecast period.
LMS is experiencing rapid adoption as it addresses the need for flexible and holistic learning. It supports the management of a huge pool of information and allows instructors to create content for the course and design the lesson delivery structure, creating a dynamic learning environment. LMS solutions such as Google Classrooms, D2L Brightspace, Blackboard Learn, and Lumio are rated responsive and scalable to suit an organization’s requirements. LMS applications assist in the creation of an engaging and personalized learning environment in a digitized life. This online learning environment has gained popularity in developed regions, such as North America and Europe, and is being slowly acknowledged in Asia Pacific and Middle East & Africa.
The academic end user segment contributed the largest market share in the smart learning market during the forecast period.
Mobile phones and smart devices have increased significantly in today’s world, thus boosting the smart learning market for academic users to grow. These solutions in the academic sector have opened new doors for sharing knowledge without boundaries of time and distance. The worldwide technological revolution has prompted traditional educational institutions to modernize by incorporating effective learning technologies. Many international universities and educational institutes widely use smart learning solutions to manage the delivery of educational or training content and track the progress of individuals, resulting in a lot of time and money saved by the educational institute. These factors are expected to drive the revenue growth of this segment.
Interactive displays are expected to hold the largest market size during the forecast.
Interactive displays are a hardware device that opens technological content and inspires a level of interactivity that is challenging to attain with conventional textbook-based learning. The presence of interactive displays impacts learning in several ways as they raise the level of learner engagement, inspire students, and encourage enthusiasm for learning. Interactive displays are progressively seen as a vital requirement for teaching in K-12, higher education, and corporate organizations. These displays are innovative, new-generation hardware using wireless technologies. North America dominates the market for interactive display implementation.
The education sector is the most primitive adopter of interactive displays, influenced by encouraging responses from trainers, students, and teachers. Business and government organizations contribute only 10-20% of interactive display sales, whereas K-12 and higher education institutions contribute heavily to adopting this technology.
Based on region, North America is expected to hold the largest market size during the forecast.
In the global landscape of smart learning, North America has taken a prominent lead, showcasing a significant uptake in innovative smart education solutions. An insightful report by Edweek Market Brief in 2019 revealed that the United States invested a staggering USD 13 billion solely in educational technology, underscoring the region's strong dedication to digital learning. With its advanced technological infrastructure, North America offers unparalleled innovation and rapid service delivery, leveraging cloud and mobile technologies to boost productivity and efficiency in various sectors. This robust communication infrastructure ensures the seamless provision of high-quality smart learning solutions to both corporate and academic sectors, facilitating personalized learning experiences. The presence of leading market players like Cornerstone, Anthology, Adobe, IBM, Google, SMART Technologies, and D2L Corporation continues to drive growth, propelling North America toward a future characterized by enriched learning experiences and advanced educational technology integration.
Market Players:
The major vendors in this market include IBM (US), Samsung (South Korea), Adobe (US), Anthology (US), and SMART Technologies (Canada). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the smart learning market.
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Report Metrics |
Details |
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Market size available for years |
2018-2029 |
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Base year considered |
2023 |
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Forecast period |
2024–2029 |
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Forecast units |
Value (USD) Million/Billion |
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Segments Covered |
By Offering, hardware, solutions, and services, learning type, end user, and Region |
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Region covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
The major players in the smart learning market are IBM (US), Samsung (South Korea), Adobe (US), Anthology (US), SMART Technologies (Canada), Oracle (US), SAP (Germany), Microsoft (US), Cornerstone OnDemand (US), Pearson (UK), BenQ (Taiwan), Google (US), McGraw Hill (US), Cisco (US), Huawei (China), D2L (Canada), Ellucian (US), Alphabet (Alphabet Inc), Upside LMS, Edsys (India), echo360 (US), Knowledge Anywhere (US), Instructure (US), SkyPrep (Canada), Paradiso Solutions (US), and Latitude CG (US). |
This research report categorizes the smart learning market to forecast revenues and analyze trends in each of the following submarkets:
Based on Offering:
- Hardware
- Solutions
- Services
Based on Hardware:
- Interactive Displays
- Interactive Whiteboards
- SmartBoards
- Smart Table
- Other Hardware
Based on Solution:
- Integrated solution
-
Standalone Solution
- LMS/LCMS
- Student Information System
- Classroom Management Software
- Language Learning Software
- Adaptive Learning Platform
- Others Standalone Solutions
Based on Services:
- Consulting
- Implementation
- Support and Maintenance
Based on Learning Type:
- Synchoronous Learning
- Asynchoronous Learning
Based on End User:
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Academic
- K12
- Higher Education
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Enterprises
- SME
- Large Enterprise
- Government
By Region:
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North America
- United States (US)
- Canada
-
Europe
- United Kingdom (UK)
- Germany
- France
- Italy
- Spain
- Nordic
- Rest of Europe
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Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Southeast Asia
- Rest of Asia Pacific
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Middle East and Africa
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GCC Countries
- UAE
- KSA
- Rest of GCC Countries
- South Africa
- Rest of the Middle East & Africa
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GCC Countries
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Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments:
- In March 2024, Talisma Corporation established a strategic partnership with Anthology. Talisma will serve as a reseller partner for Anthology's well-known Learning Management System (LMS), Blackboard Learn, in India.
- In March 2024, Usher's New Look (UNL) and IBM collaborated to provide free career readiness training through IBM SkillsBuild.
- In October 2023, Samsung Electronics America partnered with STS EDUCATION to supply Samsung Interactive Displays to schools looking to energize classroom learning. Schools that order Samsung Interactive Displays through the partnership will receive installation and ongoing maintenance services from STS EDUCATION and access to Samsung’s professional development resources.
- In September 2023, Adobe announced a partnership with the Union Education Ministry to deliver Adobe Express-based curriculum and training to schools across India. The initiative aims to reach 20 million students and 500,000 educators by 2027.
Frequently Asked Questions (FAQ):
What is smart learning?
Smart learning, also known as e-learning or digital learning, is an innovative educational approach that leverages digital technologies to enhance and transform the learning process. It involves the use of various tools, platforms, and solutions to create interactive, personalized, and engaging learning experiences. Smart learning encompasses a broad range of technologies including learning management systems (LMS), mobile learning applications, artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and gamification, among others. This method facilitates continuous learning, allows for flexible and remote access to educational content, and adapts to the individual needs of learners, thereby improving their overall educational outcomes.
What is the market size of the smart learning market?
The smart learning market size is projected to grow from USD 67.1 billion in 2024 to USD 155.2 billion by 2029 at a CAGR of 18.3% during the forecast period.
What are the major drivers in the smart learning market?
The major drivers in the smart learning market are growing demand for LMS software to effectively manage learning content, gamification in EdTech, AI emerging as a critical tool to enhance learner engagement, enterprises focusing more on human capital development, and rising enrolments in higher education sector.
Who are the key players operating in the smart learning market?
The key vendors operating in the smart learning market include IBM (US), Samsung (South Korea), Adobe (US), Anthology (US), SMART Technologies (Canada), Oracle (US), SAP (Germany), Microsoft (US), Cornerstone OnDemand (US), Pearson (UK), BenQ (Taiwan), Google (US), McGraw Hill (US), Cisco (US), Huawei (China), D2L (Canada), Ellucian (US), Alphabet (Alphabet Inc), Upside LMS, Edsys (India), echo360 (US), Knowledge Anywhere (US), Instructure (US), SkyPrep (Canada), Paradiso Solutions (US), and Latitude CG (US).
What are the opportunities for new market entrants in the smart learning market?
Opportunities for new market entrants in the smart learning market are abundant due to the ongoing digital transformation in education. There is a growing demand for innovative and personalized learning solutions, driven by advancements in AI, AR, and VR technologies. Emerging markets, particularly in developing regions, present significant growth potential as they seek to modernize their educational infrastructure. Additionally, the increasing adoption of mobile learning and cloud-based platforms offers new entrants the chance to develop scalable and accessible solutions. Partnerships with educational institutions and government initiatives focused on digital education can also provide strategic entry points into the market. .
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The research study involved four major activities in estimating the smart learning market size. Exhaustive secondary research has been done to collect important information about the market and peer markets. The next step has been to validate these findings and assumptions and size them with the help of primary research with industry experts across the value chain. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.
Secondary Research
The market size of the companies offering smart learning solutions to various end users was arrived at based on the secondary data available through paid and unpaid sources and by analyzing the product portfolios of major companies in the ecosystem and rating the companies based on their performance and quality. In the secondary research process, various sources were referred to identify and collect information for the study. The secondary sources included annual reports, press releases, investor presentations of companies, white papers, certified publications, and articles from recognized associations and government publishing sources. Several journals were also referred to, such as the International Journal of Computer Science and Information Technology and Security (IJCSITS), ScienceDirect, ResearchGate, Academic Journals, and Scientific.Net; and various telecom and Smart Learning associations/forums, Citizens Broadband Radio Service (CBRS) Alliance, MulteFire Alliance, and 3GPP.
Secondary research was mainly used to obtain critical information about industry insights, the market’s monetary chain, the overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the smart learning market.
Primary interviews were conducted to gather insights, such as market statistics, data on revenue collected from software and services, market breakups, market size estimations, market forecasts, and data triangulation. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Finance Officers (CFOs), Chief Strategy Officers (CSOs), and the installation team of end users who use smart learning, were interviewed to understand buyers’ perspectives on suppliers, products, service providers, and their current usage of smart learning hardware, solutions and services, which is expected to affect the overall smart learning market growth.
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Market Size Estimation
In the market engineering process, the top-down and bottom-up approaches were used along with multiple data triangulation methods to estimate and validate the size of the smart learning market, as well as other dependent submarkets. The research methodology used to estimate the market sizes includes the following:
- Initially, MarketsandMarkets focuses on top-line investments and spending in the ecosystems. Further, significant developments in the critical market area have been considered.
- Tracking the recent and upcoming developments in the smart learning market that include investments, R&D activities, product launches, collaborations, mergers and acquisitions, and partnerships, as well as forecasting the market size based on these developments and other critical parameters.
- Conduct multiple discussions with key opinion leaders to learn about the diverse types of authentications and brand protection offerings used and the applications for which they are used to analyze the breakdown of the scope of work carried out by major companies.
- Segmenting the market based on technology types concerning applications wherein the types are to be used and deriving the size of the global application market.
- Segmenting the overall market into various market segments
- Validating the estimates at every level through discussions with key opinion leaders, such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts at MarketsandMarkets
Market Size Estimation Methodology-Bottom-up approach
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Market Size Estimation Methodology-top-down approach
Data Triangulation
After arriving at the overall market size from the above estimation process, the smart learning market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments, data triangulation and market breakdown procedures have been used, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides.
The smart learning market size has been validated using top-down and bottom-up approaches.
Market Definition
Smart learning is a form of digital education using technologies and techniques, either alone or in combination with other information and communications technology (ICT) solutions, to enable interactive learning at any time and from any place. Offerings that are a part of the smart learning process include interactive hardware devices (interactive displays, interactive whiteboards, smartboards, and smart tables), software solutions [learning management system (LMS)/learning content management system (LCMS), student information system (SIS), classroom management software, and services.
Stakeholders
- Smart learning software vendors
- Smart learning service providers
- Smart learning hardware vendors
- eLearning course providers
- Education consultants
- System integrators
- Telecommunications service provider
- Educationists
- Corporate trainers
- Compliance regulatory authorities
- Cloud service providers
- Government authorities
- University bodies
- Service providers
- Professors and teachers
Report Objectives
- To determine and forecast the global smart learning market by offering, hardware, solutions, and services, learning type, end user, and region from 2024 to 2029, and analyze the various macroeconomic and microeconomic factors affecting market growth.
- To forecast the size of the market segments concerning five central regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America.
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the smart learning market.
- Analyze each submarket concerning individual growth trends, prospects, and contributions to the overall smart learning market.
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the smart learning market.
- To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape.
- Track and analyze competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities.
Available Customizations
With the given market data, MarketsandMarkets offers customizations per the company’s specific needs. The following customization options are available for the report:
Geographic Analysis
- Further break-up of the Asia Pacific market into countries contributing 75% to the regional market size
- Further break-up of the North American market into countries contributing 75% to the regional market size
- Further break-up of the Latin American market into countries contributing 75% to the regional market size
- Further break-up of the Middle East African market into countries contributing 75% to the regional market size
- Further break-up of the European market into countries contributing 75% to the regional market size
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Generating Response ...
Growth opportunities and latent adjacency in Smart Learning Market
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