Probiotics in Animal Feed Market by Livestock (Poultry, Swine, Ruminants, Aquaculture, Pets), Source (Bacteria, Yeast, Fungi), Form (Dry, Liquid), Function (Qualitative) (Nutrition, Gut Health, Immunity, Productivity) & Region - Global Forecast to 2028
Probiotics in Animal Feed Market Size
The probiotics in animal feed market size was valued at USD 4.6 billion in 2023 and is projected to reach USD 7.1 billion in 2028, recording a CAGR of 9.1% by value. Owing to the increase in production and demand of compound feed along with rising consumption of feed additives in emerging markets such as Asia Pacific and South America.
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Market Dynamics
Driver : Increase demand for animal protein and other livestock products
According to the OECD-FAO Agricultural Outlook 2021-2030, increase in the consumption of meat and meat products over the next decade on a global basis is projected to increase by 14% by 2030 compared to 2018-2020. Countries such as India, China, and Japan witness a relatively elevated demand for poultry meat and other poultry products. Despite the COVID-19 pandemic and subsequent slump in consumer demand, countries such as China are still focused on increasing poultry production to satisfy the consumer demand.
The increase in demand for meat and meat products coerces livestock breeders to invest in natural and quality feed additives, such as probiotics that would improve livestock health and eventually productivity thereby driving the overall market growth.
Restraint : Non-standardized international quality regulations for probiotics in animal feed products
International bodies such as the US Food and Drug Administration (FDA), World Health Organization (WHO), US Center of Veterinary Medicine (CVM), European Food Safety Authority (EFSA), European Commission (EC), Natural Health Product Directorate (NHPD), the National Health Surveillance Agency (ANVISA), and Australian Pesticides and Veterinary Medicines Authority (APVMA) regulates the usage of various additives in feed products and issue stringent regulations for probiotic manufacturers. These organizations control the use of different chemicals and ingredients used in feed processing.
Rules and regulations regarding the utilization of probiotics in animal feed are becoming increasingly stringent. Discrepancies in regulations have adverse effects on the global meat trade, especially between developed and developing economies in the form of standard issues, such as animal welfare, environmental protection, meat quality
Opportunity: Abolition of Antibiotic Growth Promoters (AGPs)
In 2006, the European Union (EU) implemented a ban on antibiotics in animal feed. AGPs are chemicals or drugs that are added in animal feed in order to improve growth and the quantity of animal produce. According to the EU, the use of these drugs led to the development of antibiotic-resistant microbes to treat infections in humans and animals.
Antibiotic residues in meat and other animal products affect human health, due to which the human body becomes vulnerable to diseases when antibiotic-resistant microbes enter the system, resulting in weaker immunity. Along with the EU, the FAO has also restricted the use of antibiotics in animal feed. Such actions have made lucrative prospects of huge investment for probiotic manufacturers, as feed manufacturers are exploring alternatives to enhance the quality of animal feed and one such alternative being probiotics.
Challenge: High popularity of other feed additives
With the rise in animal health awareness and livestock production globally, the demand for feed products enriched with various feed additives is on the rise. Previously known and well-commercialized feed additives such as amino acids, phosphates, acidifiers, carotenoids, enzymes, mycotoxin detoxifiers, antibiotics, antioxidants, and vitamins, and mineral premixes are also tapping the feed market opportunities. These feed additives also aid in nutritional deficiency, growth, digestion, flavor enhancement and feed efficiency. These alternative feed additives have also received fair benefits from the high livestock products demand.
Probiotics in Animal Feed Market Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers of probiotics in animal feed. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include ADM (US), Chr. Hansen Holding A/S (Denmark), Evonik Industries AG (Germany), Land O’Lakes Inc. (US), DSM (US), and Novozymes (Denmark).
Pressure on feed productivity and feed conversion rate to drive the demand for probiotics in animal feed market
Feed conversion rate/ratio can be defined as, efficiency with which the bodies of livestock convert animal feed in the desired output. With a significantly high demand for livestock products, there has been increasing pressure on the livestock sector to meet the growing demand for high-value animal protein. This has subsequently increased the livestock population, which has resulted in increased consumption of probiotics in feed as they optimize the nutritional value of feed. The probiotics act as bactericidal and thus helps in further enhancing the performance of livestock by improving gut health and acting as a growth promoter. Therefore, feed incorporated with probiotics helps increase the feed conversion rate/ratio thereby catering to the demand.
Probiotics in animal feed act as an important aid to improve livestock health and production while improving digestion and feed efficiency. Thus, increased pressure on feed productivity and high demand for faster feed conversion rate is fueling the market for probiotics in animal feed.
Increased prevalence of disease outbreaks to augment the market growth
Unsafe and adulterated feed ingredients reduce the immunity of animals, thereby causing productivity loss by affecting the quality of animal products. The increased prevalence of disease outbreaks has encouraged livestock farmers to purchase superior-quality feed products with additives. Safety and quality of products have always been a high priority for customers, as disease outbreaks can affect the production, trade, and consumption of livestock products, such as dairy products, meat, egg, and other by-products. Furthermore, regions affected by such outbreaks are banned from exporting products for a prolonged period until completely quarantined and controlled. In the recent past, the Asia Pacific region experienced outbreaks of SARA-CoV-2 virus (2019), H5N1 influenza virus (2014) and foot-and-mouth disease (2011), which impacted trade, and livestock producers incurred heavy losses due to increased awareness about animal welfare.
Health deterioration in animals due to the use of pharmaceuticals in animal feed has been a matter of concern, which has ultimately increased the demand for nutritive products by livestock farmers. Thus, the demand for probiotic animal feed is likely to rise at a rapid pace.
Asia Pacific is expected to dominate the market during the forecast period
Countries such as China, India, Japan, Australia & New Zealand, and rest of the Asia Pacific have been considered in this study. Some of the factors for the high demand of the market in Asia Pacific region includes growing population, rise in disposable incomes, and rapid urbanization. Increasing demand for meat and animal products among the growing population of the Asia Pacific region along with the rising affluence in the region resulted in high consumption of meat products. This has also resulted in intensified livestock production for meat, which in turn drives the need for improved animal health and performance.
The growth of the meat industry in developing economies such as India and China, as well as the increased consumption of quality meat products, are primary drivers for the Asian market. Augmented concern over livestock diseases and outbreaks of infections has further highlighted the importance of animal health and wellness to ensure the safety of end users. The advent of globalization and urbanization has caused a shift in consumer preferences, where consumers opt for nutritious, quality food products and like to experiment with food choices. These factors are expected to continue in the coming years, driving demand the for probiotics in animal feed market.
Probiotics in Animal Feed Market Trends
Here are some key trends shaping the probiotics in animal feed market:
- Growing Awareness of Animal Health: There is an increasing awareness among livestock producers about the importance of maintaining animal health for optimal production. Probiotics are recognized for their potential to improve gut health, boost immunity, and enhance overall well-being in animals.
- Shift Towards Natural Alternatives: With the rising concern over the use of antibiotics in animal agriculture and the development of antibiotic resistance, there is a growing inclination towards natural alternatives. Probiotics, being beneficial bacteria, are considered a viable solution to promote animal health without resorting to antibiotics.
- Focus on Gut Health: Probiotics play a crucial role in maintaining a healthy gut environment in animals. As a result, there is a heightened focus on gut health management in the animal feed industry. Probiotics help in balancing the gut microbiota, improving nutrient absorption, and reducing the risk of digestive disorders.
- Regulatory Support and Guidelines: Governments and regulatory bodies are recognizing the significance of probiotics in animal nutrition. This has led to the development of guidelines and regulations that support the use of probiotics in animal feed. Compliance with these standards is becoming a key factor for market players.
- Advancements in Research and Development: Ongoing research and development activities are driving innovations in probiotic strains and formulations. Manufacturers are investing in creating more effective and stable probiotic products that can survive the harsh conditions of the digestive system and deliver maximum benefits to the animals.
- Expansion of Probiotics Applications: Probiotics are not limited to traditional livestock like poultry and cattle. There is an expanding use of probiotics in aquaculture and other niche markets. This diversification is contributing to the overall growth of the probiotics in animal feed market.
Probiotics in Animal Feed Market Share
The key players in this include ADM (US), Chr. Hansen Holding A/S (Denmark), Evonik Industries AG (Germany), Land O’Lakes Inc. (US), DSM (US), and Novozymes (Denmark). These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.
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Report Metric |
Details |
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Market size value in 2023 |
USD 4.6 billion |
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Revenue forecast in 2028 |
USD 7.1 billion |
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Growth Rate |
CAGR of 9.1% from 2023 to 2028 |
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Market size estimation |
2023–2028 |
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Base year considered |
2022 |
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Probiotics in Animal Feed Market Forecast period |
2023–2028 |
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Units considered |
Value (USD) |
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Segments covered |
By Source, Livestock, Form, Function, Distribution Channel, Region |
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Regions covered |
North America, South America, Europe, Asia Pacific, and Rest of the World |
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Key Companies Profiled |
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Growth Drivers: |
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This research report categorizes the probiotics in animal feed market, based on Livestock, Source, Form, Distribution Channel, Function, and Region.
By Livestock
- Poultry
- Swine
- Ruminants
- Aquaculture
- Pets
- Other Livestock
Market By Source
- Bacteria
- Yeast and Fungi
By Form
- Dry
- Liquid
By Distribution Channel
- Direct Sales to Distributors
- Direct Sales to Livestock Growers
- Other Distribution Channels
By Function
- Nutrition
- Gut Health
- Immunity
- Productivity
By Region
- North America
- Europe
- Asia Pacific
- South America
- Rest of the World (RoW)
Probiotics in Animal Feed Market Industry News
- In May 2021, Chr. Hansen Holding A/S launched a new product named, “Bovacillus” in the Argentinian market that was a new and innovative solution to support dairy and beef cattle health as well as increase their performance. This product launch would not only expand the company’s product portfolio for probiotics in the animal feed segment but also increase the consumer reach in the geographical location as well.
- In February 2021, International Flavors & Fragrances Inc. merged with DuPont’s Nutrition & Biosciences business in order to deliver consumer-oriented products for food and beverage, personal care and health & wellness market. The strategic initiative would strengthen the product portfolio and R&D capabilities in probiotics segment and various other segments such as nutrition, enzymes, soy proteins, and culture among others.
Frequently Asked Questions (FAQ):
What is the projected market value of the global probiotics in animal feed market?
The probiotics in animal feed market is anticipated to reach USD 7.1 billion by 2028 from USD 4.6 billion by 2023
What is the estimated growth rate (CAGR) of the global probiotics in animal feed market for the next five years?
The probiotics in animal feed market is expected to record a CAGR of 9.1 % during the period 2023-2028.
Which are the major companies in the Probiotics in Animal Feed market?
The key players in this market includes ADM (US), Chr. Hansen Holding A/S (Denmark), Evonik Industries AG (Germany), Land O’Lakes Inc. (US), DSM (US), and Novozymes (Denmark).
Which region is expected to hold the highest market share?
The market in Asia Pacific is expected to have the largest market share in 2023, showcasing strong demand for probiotics in animal feed in the region. Consumers in the Asia Pacific region are becoming more concerned regarding the animal welfare and quality of the animal-derived products they consume.
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This research involves the extensive use of secondary sources; directories; and databases (Bloomberg and Factiva) to identify and collect information useful for a technical, market-oriented, and commercial study of the probiotics in animal feed market. In-depth interviews were conducted with various primary respondents, such as key industry participants, Subject Matter Experts (SMEs), C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information and to assess prospects.
Secondary Research
In the secondary research process, various sources, such as the Food and Agricultural Organization (FAO), United States Department of Agriculture (USDA), European Food and Fermentation Cultures Association (EFFCA), International Scientific Association for Probiotics and Prebiotics (ISAPP), International Probiotics Association (IPA), American Feed Industry Association (AFIA), Organization for Economic Co-operation and Development (OECD) and others were referred to identify and collect information for this study. The secondary sources also include journals, press releases, investor presentations of companies, whitepapers, certified publications, articles by recognized authors and regulatory bodies, trade directories, and paid databases.
Primary Research
The probiotics in animal feed market comprises several stakeholders, including manufacturers and suppliers of probiotics for animal feed, processors and manufacturers of animal feed, and regulatory organizations in the supply chain. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Primary interviewees from the supply side include research institutions involved in R&D to introduce technology, probiotics for animal feed distributors and wholesalers, importers & exporters of probiotics for animal feed, and technology providers. Primary sources from the demand-side include key opinion leaders, executives, vice presidents, and CEOs of probiotic companies catering probiotics for animal feed in developing companies through questionnaires, emails, and telephonic interviews.
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Probiotics in Animal Feed Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the market. These approaches were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following details:
- The key players in the probiotics in animal feed industry and the markets were identified through extensive secondary research.
- The probiotics in animal feed market were determined through primary and secondary research.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All macroeconomic and microeconomic factors affecting the growth of the probiotics in animal feed market were considered while estimating the market size.
- All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
Market size estimation: Top-Down approach
- Calculations for the market size have been based on the revenues of key companies identified in the market, which dominated the overall market size. This overall market size has been used in the top-down procedure to estimate the size of other individual markets (mentioned in the market segmentation) via percentage splits derived using secondary and primary sources.
- All macroeconomic and microeconomic factors affecting the growth of the probiotics market were considered while estimating the market size.
- All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain final quantitative and qualitative data.
- For the calculation of market shares of each market segment, the size of the most appropriate and immediate parent market has been considered for implementing the top-down procedure. The bottom-up procedure has also been implemented for data extracted from secondary research to validate the market size obtained for each segment.
probiotics in animal feed market size estimation: supply side
Probiotics in Animal feed Market : supply side Calculation
Market size estimation methodology: Bottom-up approach
- The bottom-up approach was implemented for the data extracted from secondary research to validate the share of the market segments obtained.
- With the bottom-up approach, probiotics for each source and form for each country were added up to arrive at the global and regional market size and CAGR.
- The pricing analysis was conducted based on source and livestock in regions. From this, the market size is derived, in terms of volume, for each region and source of probiotics in animal feed.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- The bottom-up procedure has been employed to arrive at the overall size of the probiotics in animal feed market from the revenues of key players (companies) and their product share in the market.
- The market share was then estimated for each company to verify the revenue share used earlier in the bottom-up procedure. With the data triangulation procedure and validation of data through primaries, the exact values of the overall parent and each individual market have been determined and confirmed in this study.
Data Triangulation
After arriving at the overall market size from the above estimation process using both top-down and bottom-up approaches, the total market was split into several segments and subsegments. To complete the overall probiotics in animal feed market estimation and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedures were employed wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Market Definition
The Food and Agriculture Organization of the United Nations (FAO) and World Health Organization (WHO) Working Group define probiotics as “live micro-organisms which when administered in adequate amounts confer a health benefit on the host. However, there are several types, including bacteria or non-bacterial; spore-forming and non-spore-forming; multi-species or single-species; and allochthonous or autochthonous; those are that are or aren’t likely to be found in an animal’s gastrointestinal tract (FAO/WHO, 2001).”
Key Stakeholders
- Supply-side: Manufacturers and traders of probiotics used in animal feed, manufacturers and processors of animal feed, raw material suppliers, importers, and exporters of probiotics used in animal feed.
- Demand-side: Livestock producers, veterinarians, and research organizations
- Regulatory-side: Related government authorities, commercial research & development (R&D) institutes, and other regulatory bodies
Report Objectives
Market Intelligence
- Determining and projecting the size of the probiotics in animal feed market based on source, form, livestock, function (qualitative) distribution channel (qualitative), and region over a five-year period ranging from 2023 to 2028.
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across the key regions
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Analyzing the demand-side factors based on the following:
- Impact of macro- and micro-economic factors on the market
- Shifts in demand patterns across different subsegments and regions.
- Providing detailed information about the key factors influencing the probiotics in animal feed market growth (drivers, restraints, opportunities, and industry-specific challenges)
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape for market leaders.
- To strategically profile the key players and comprehensively analyze their core competencies.
- To analyze competitive developments such as joint ventures, mergers & acquisitions, new product developments, and research & development (R&D) in the probiotics in animal feed market.
Competitive Intelligence
- Identifying and profiling the key market players in the probiotics in animal feed market
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Providing a comparative analysis of the market leaders based on the following:
- Product offerings
- Business strategies
- Strengths and weaknesses
- Key financials
- Understanding the competitive landscape and identifying the major growth strategies adopted by players across the key region.
- Analyzing the value chain and regulatory frameworks across regions and their impact on prominent market players
- Providing insights into the key investments and product innovations and technology in the probiotics in animal feed market
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to the company-specific scientific needs.
- Further breakdown of the Rest of European probiotics in animal feed market, by key country
- Further breakdown of the Rest of South America probiotics in animal feed market, by key country
Company Information
- Detailed analyses and profiling of additional market players
Generating Response ...
Growth opportunities and latent adjacency in Probiotics in Animal Feed Market