Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 2019)
[112 Pages Report] The multichannel analytics market is expected to grow from $3.61 billion in 2014 to $9.89 billion by 2019 at a Compound Annual Growth Rate (CAGR) of 22.3% from 2014 to 2019.
The multichannel analytics solutions collect different data generated from various channels and correlate it to give useful analysis. It is acknowledged as one of the most powerful tools that drives sales and profitability. The customers today have various channels to purchase which makes it necessary for vendors to create content more relevant to interact the customers at all the sources. The multichannel tools enable the organizations in evaluating organization strategies to achieve competitive advantage.With the advancement in technology, it is important for organizations to know where the customers are and how to reach to them. Thus, multi-channel solutions act as a bridge between the customers and vendors.
IBM, HP Autonomy, SAP, Oracle, Teradata and Google are few of the major players in the multichannel analytics market. The solutions offered by the key players capture all the customer interactions to derive valuable insights from the patterns of their purchasing behavior. The report provides the global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and future growth potential of this market across verticals and regions based on the various types of applications.
Markets Covered
This research report categorizes the global Multichannel Analytics market by solution, service, application, deployment type, vertical, organization size and geographical location. It also forecasts market size and analyzes trends in each of the sub-markets.
On the basis of solution:
- Query & Reporting
- Multidimensional Analysis
- Visualization
- Data Mining & Predictive Analytics
- Others
On the basis of service:
- Professional service
- Support and maintenance service
On the basis of application:
- Customer Retention & Acquisition
- Cross-Selling & Up-Selling
- Loyalty & Customer Experience Management
- Campaign Management
- Sales Performance Management
- Others
On the basis of deployment type:
- On-premise deployment
- On-demand deployment
On the basis of vertical:
- Retail and consumer goods
- Banking, Financial Services, and Insurance (BFSI)
- Government
- Travel and tourism
- Media and entertainment
- Healthcare
- Telecommunication and IT
- Others
On the basis of organization size:
- SMB
- Large enterprises
On the basis of region:
- North America
- Europe
- Asia-Pacific(APAC)
- Middle East and Africa (MEA)
- Latin America
Now-a-days, consumers use a wide range of devices and services to purchase products and also to know about the brands and features of the products. Multichannel analytics creates a platform get an understanding about the revenues generated from the marketing activities, calculate Return on Investment (ROI), and gain insights about the customer preference and behavior. Thus, multichannel analytics assists the organization and the suppliers to plan future strategies and overcome the challenges in the market by knowing their customers behavior and the buying pattern. The solution enables companies to analyze the customer pattern and activities by tracking and correlating the data of the customers actions across multiple channels.
Globally, multichannel analytics adoption rate is increasing in the APAC region due to the growing implementation of the solutions and awareness amongst the businesses to manage the marketing campaigns and the need to manage the customers across all the channels. Basically, these solutions are applied various marketing and sales activities such as customer retention and acquisition, cross-selling and up-selling, loyalty and customer experience management, campaign management, sales and performance management, and other activities. These analytics solution tracks customer purchasing trends and interest areas by monitoring channels such as website, social media, call centre, mobile, email, direct purchase, online advertising, search, micro sites, blogs and portrays the outcomes in dashboards and reports for the top management to extract useful business insights.
These analytics solutions are extensively used in a wide range of verticals such as consumer goods and retail, BFSI, healthcare and life sciences, government, travel and hospitality, Telecommunication and IT, media and entertainment, and other verticals. The multichannel analytics platforms are being rapidly deployed on-demand and this type of deployment is expected to grow faster than on-premise deployment from 2014 to 2019. The multichannel analytics market is expected to grow from $3.61 billion in 2014 to $9.89 billion by 2019 at a Compound Annual Growth Rate (CAGR) of 22.3% from 2014 to 2019.
Multichannel Analytics Market Size, by Region 2014 2019 ($Billions)
Source: MarketsandMarkets Analysis
Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.
Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Key Data From Primary & Secondary Sources
1.5.2 Data Triangulation & Market forecasting
1.6 forecast Assumptions
2 Executive Summary (Page No. - 18)
2.1 Abstract
2.2 Overall Market Size
3 Market Overview (Page No. - 20)
3.1 Market Definition
3.2 Market Evolution
3.3 Market Segmentation
3.4 Market Dynamics
3.4.1 Drivers
3.4.1.1 Customers As Multichannel Buyers
3.4.1.2 Rapid Adoption of Multichannel Marketing for Customer Engagement
3.4.1.3 Rising Social Consumers
3.4.2 Restraint
3.4.2.1 Lack of Expertise
3.4.3 Opportunities
3.4.3.1 Increasing Cloud Adoption Trend
3.4.3.2 Requisite for Predictive Analytics in Marketing
3.4.3.3 Need for A Unified Multichannel Analytics Solution
3.5 Impact Analysis of Dro
3.6 Value Chain
4 Multichannel Analytics: Market Size, Analysis & forecast By Solution (Page No. - 28)
4.1 Introduction
4.2 Query & Reporting
4.2.1 Overview
4.2.2 Market Size & forecast
4.3 Multidimensional Analysis
4.3.1 Overview
4.3.2 Market Size & forecast
4.4 Visualization
4.4.1 Overview
4.4.2 Market Size & forecast
4.5 Data Mining & Predictive Analytics
4.5.1 Overview
4.5.2 Market Size & forecast
4.6 Others
4.6.1 Overview
4.6.2 Market Size & forecast
5 Multichannel Analytics: Market Size, Analysis & forecast By Service (Page No. - 35)
5.1 Introduction
5.2 Professional Services
5.2.1 Overview
5.2.2 Market Size & forecast
5.3 Support & Maintenance
5.3.1 Overview
5.3.2 Market Size & forecast
6 Multichannel Analytics: Market Size, Analysis & forecast By Deployment Type (Page No. - 40)
6.1 Introduction
6.2 On-Demand
6.2.1 Overview
6.2.2 Market Size & forecast
6.3 On-Premise
6.3.1 Overview
6.3.2 Market Size & forecast
7 Multichannel Analytics: Market Size, Analysis & forecast By Organization Size (Page No. - 44)
7.1 Introduction
7.2 SMB
7.2.1 Overview
7.2.2 Market Size & forecast
7.3 Large Enterprises
7.3.1 Overview
7.3.2 Market Size & forecast
8 Multichannel Analytics: Market Size, Analysis & forecast By Application (Page No. - 49)
8.1 Introduction
8.2 Customer Retention & Acquisition
8.2.1 Overview
8.2.2 Market Size & forecast
8.3 Cross-Selling & Up-Selling
8.3.1 Overview
8.3.2 Market Size & forecast
8.4 Loyalty and Customer Experience Management (CEM)
8.4.1 Overview
8.4.2 Market Size & forecast
8.5 Campaign Management
8.5.1 Overview
8.5.2 Market Size & forecast
8.6 Sales Performance Management
8.6.1 Overview
8.6.2 Market Size & forecast
8.7 Others
8.7.1 Overview
8.7.2 Market Size & forecast
9 Multichannel Analytics: Market Size, Analysis & forecast By Vertical (Page No. - 56)
9.1 Introduction
9.2 Retail & Consumer Goods
9.2.1 Overview
9.2.2 Market Size & forecast
9.3 BFSI
9.3.1 Overview
9.3.2 Market Size & forecast
9.4 Government
9.4.1 Overview
9.4.2 Market Size & forecast
9.5 Travel and Hospitality
9.5.1 Overview
9.5.2 Market Size & forecast
9.6 Media & Entertainment
9.6.1 Overview
9.6.2 Market Size & forecast
9.7 Healthcare and Life Sciences
9.7.1 Overview
9.7.2 Market Size & forecast
9.8 Telecommunication & It
9.8.1 Overview
9.8.2 Market Size & forecast
9.9 Others
9.9.1 Overview
9.9.2 Market Size & forecast
10 Multichannel Analytics: Market Size, Analysis & forecast By Region (Page No. - 68)
10.1 Introduction
10.2 Market Size & forecast
10.2.1 Parfait Chart
10.2.2 Regional Market Lifecycle
10.3 North America
10.3.1 Overview
10.3.2 Market Size & forecast
10.4 Europe
10.4.1 Overview
10.4.2 Market Size & forecast
10.5 Asia-Pacific
10.5.1 Overview
10.5.2 Market Size & forecast
10.6 MEA
10.6.1 Overview
10.6.2 Market Size & forecast
10.7 Latin America
10.7.1 Overview
10.7.2 Market Size & forecast
11 Competitive Landscape (Page No. - 81)
11.1 Competitive Landscape
11.1.1 Ecosystem & Roles
11.2 End-User Landscape
11.2.1 Market Opportunity Analysis
11.2.2 End-User Analysis
11.2.2.1 Targeted Channels in Retail Sector
11.2.2.2 Increasing Social Media Marketing
11.2.2.3 Increasing Trend of E-Commerce
11.2.2.4 Marketers Spending Over Multiple Channels
12 Company Profiles (Page No. - 86)
12.1 Adobe Systems
12.2 Google Inc
12.3 HP Autonomy
12.4 IBM
12.5 Ijento
12.6 Oracle Corporation
12.7 SAP
12.8 SAS
12.9 Teradata Corporation
12.1 Webtrends
Appendix (Page No. - 107)
Mergers and Acquisitions (M&A)
Venture Capital Trends
List of Tables (69 Tables)
Table 1 Multichannel Analytics Market Size, By Region, 2014 2019 ($Billion)
Table 2 Market Growth, By Region, 2015 2019 (Y-O-Y %)
Table 3 Market Size, By Solution, 2014 2019 ($Million)
Table 4 Market Growth, By Solution, 2014 2019 (Y-O-Y %)
Table 5 Multichannel Analytics Solutions Market Size, By Region, 2014 2019 ($Million)
Table 6 Query and Reporting Market Size, By Vertical, 2014 2019 ($Million)
Table 7 Multidimensional Analysis Market Size, By Vertical, 2014 2019 ($Million)
Table 8 Visualization Market Size, By Vertical, 2014 2019 ($Million)
Table 9 Data Mining and Predictive Analytics Market Size, By Vertical, 2014 2019 ($Million)
Table 10 Other Solutions Market Size, By Vertical, 2014 2019 ($Million)
Table 11 Multichannel Analytics: Market Size, By Service, 2014 2019 ($Million)
Table 12 Multichannel Analytics: Market Growth, By Service, 2015 2019 (Y-O-Y %)
Table 13 Multichannel Analytics Services Market Size, By Region, 2014 2019 ($Million)
Table 14 Professional Services Market Size, By Vertical, 2014 2019 ($Million)
Table 15 Support and Maintenance Services Market Size, By Vertical, 2014 2019 ($Million)
Table 16 Multichannel Analytics: Market Size, By Deployment Type, 2014 2019 ($Million)
Table 17 Multichannel Analytics: Market Growth, By Deployment Type, 2015 2019 (Y-O-Y %)
Table 18 On-Demand Market Size, By Type, 2014 2019 ($Million)
Table 19 On-Premise Market Size, By Type, 2014 2019 ($Million)
Table 20 Multichannel Analytics: Market Size, By Organization Size, 2014 2019 ($Million)
Table 21 Multichannel Analytics: Market Growth, By Organization Size, 2015 2019 (Y-O-Y %)
Table 22 SMB Market Size, By Region, 2014 2019 ($Million)
Table 23 Large Enterprise Market Size, By Region, 2014 2019 ($Million)
Table 24 Multichannel Analytics: Market Size, By Application, 2014 2019 ($Million)
Table 25 Multichannel Analytics: Market Growth, By Application, 2015 2019 (Y-O-Y %)
Table 26 Customer Retention and Acquisition Market Size, By Region, 2014 2019 ($Million)
Table 27 Cross-Selling and Up-Selling Market Size, By Region, 2014 2019 ($Million)
Table 28 Loyalty and Customer Experience Management Market Size, By Region, 2014 2019 ($Million)
Table 29 Campaign Management Market Size, By Region, 2014 2019 ($Million)
Table 30 Sales Performance Management Market Size, By Region, 2014 2019 ($Million)
Table 31 Other Applications Market Size, By Region, 2014 2019 ($Million)
Table 32 Multichannel Analytics: Market Size, By Vertical, 2014 2019 ($Million)
Table 33 Multichannel Analytics: Market Growth, By Vertical, 2015 2019 (Y-O-Y % )
Table 34 Retail and Consumer Goods Market Size, By Application, 2014 2019 ($Million)
Table 35 Retail and Consumer Goods Market Size, By Region, 2014 2019 ($Million)
Table 36 BFSI Market Size, By Application, 2014 2019 ($Million)
Table 37 BFSI Market Size, By Region, 2014 2019 ($Million)
Table 38 Government Market Size, By Application, 2014 2019 ($Million)
Table 39 Government Market Size, By Region, 2014 2019 ($Million)
Table 40 Travel and Hospitality Market Size, By Application, 2014 2019 ($Million)
Table 41 Travel and Hospitality Market Size, By Region, 2014 2019 ($Million)
Table 42 Media and Entertainment Market Size, By Application, 2014 2019 ($Million)
Table 43 Media and Entertainment Market Size, By Region, 2014 2019 ($Million)
Table 44 Healthcare and Life Sciences Market Size, By Application, 2014 2019 ($Million)
Table 45 Healthcare and Life Sciences Market Size, By Region, 2014 2019 ($Million)
Table 46 Telecommunication and It Market Size, By Application, 2014 2019 ($Million)
Table 47 Telecommunication and It Market Size, By Region, 2014 2019 ($Million)
Table 48 Other Verticals Market Size, By Application, 2014 2019 ($Million)
Table 49 Other Verticals Market Size, By Region, 2014 2019 ($Million)
Table 50 North America: Market Size, By Solution, 2014 2019 ($Million)
Table 51 North America: Market Size, By Service, 2014 2019 ($Million)
Table 52 North America: Market Size, By Vertical, 2014 2019 ($Million)
Table 53 North America: Market Size, By Deployment Type, 2014 2019 ($Million)
Table 54 Europe: Market Size, By Solution, 2014 2019 ($Million)
Table 55 Europe: Market Size, By Service, 2014 2019 ($Million)
Table 56 Europe: Market Size, By Vertical, 2014 2019 ($Million)
Table 57 Europe: Market Size, By Deployment Type, 2014 2019 ($Million)
Table 58 APAC: Market Size, By Solution, 2014 2019 ($Million)
Table 59 APAC: Market Size, By Service, 2014 2019 ($Million)
Table 60 APAC: Market Size, By Vertical, 2014 2019 ($Million)
Table 61 APAC: Market Size, By Deployment Type, 2014 2019 ($Million)
Table 62 MEA: Market Size, By Solution, 2014 2019 ($Million)
Table 63 MEA: Market Size, By Service, 2014 2019 ($Million)
Table 64 MEA: Market Size, By Vertical, 2014 2019 ($Million)
Table 65 MEA: Market Size, By Deployment Type, 2014 2019 ($Million)
Table 66 Latin America: Market Size, By Solution, 2014 2019 ($Million)
Table 67 Latin America: Market Size, By Service, 2014 2019 ($Million)
Table 68 Latin America: Market Size, By Vertical, 2014 2019 ($Million)
Table 69 Latin America: Market Size, By Deployment Type, 2014 2019 ($Million)
List of Figures (20 Figures)
Figure 1 Data Triangulation
Figure 2 Market: Evolution
Figure 3 Market: Segmentation
Figure 4 Time Impact Analysis
Figure 5 Value Chain
Figure 6 Multichannel Analytics: Market Growth, By Solution, 2015 2019 (Y-O-Y %)
Figure 7 Market Growth, By Service, 2015 2019 (Y-O-Y %)
Figure 8 Market Growth, By Deployment Type, 2015 2019 (Y-O-Y %)
Figure 9 Market Growth, By Organization Size, 2015 2019 (Y-O-Y %)
Figure 10 Market Growth, By Application, 2015 2019 (Y-O-Y %)
Figure 11 Market Growth, By Vertical, 2015 2019 (Y-O-Y % )
Figure 12 Market Growth, By Region, 2015 2019 (Y-O-Y % )
Figure 13 Region-Wise Multichannel Analytics Market Size, 2014 2019
Figure 14 Regional Market Lifecycle
Figure 15 Ecosystem
Figure 16 Market Opportunity
Figure 17 Targeted Channels in Retail Sector (2013)
Figure 18 Social Media Usage, 2006 2013 (%)
Figure 19 Types of Shopping, Proportion of Users (2013)
Figure 20 Marketers Spending Over Multiple Channels in 2013
Growth opportunities and latent adjacency in Multichannel Analytics Market