Automotive Films Market by Films Type (Automotive Wrap Films, Automotive Window Films, Paint Protection Films), Application (Interior, Exterior), Vehicle Type (Passenger Vehicles, Commercial Vehicles), and Region - Global Forecast to 2028
Automotive Films Market
The global automotive films market is valued at USD 7.4 billion in 2023 and is projected to reach USD 9.7 billion by 2028, growing at 5.7% cagr during the forecast period. Increasing demand for heat reduction and UV protection from the automotive industry, technological advancements, growing automotive industry in Asia Pacific and growing concerns for safety and security are driving the market for automotive films. Consumers and vehicle owners are becoming more aware of the benefits of automotive films, including UV protection, heat rejection, glare reduction, and enhanced privacy. These drivers collectively contribute to the growth of the automotive films market, making it a dynamic and evolving industry with opportunities for innovation and market expansion.
Attractive Opportunities in the Automotive Films Market
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Automotive Films Market Dynamics
Driver: Technological advancements in automotive films market
Advancements in automotive film technology, such as the development of nano-ceramic films, self-healing coatings, and smart films help to change opacity, and boost the market as they offer superior performance and durability. The automotive manufacturers develop innovative film technology that helps to hide radar sensors behind decorative metallic parts. As vehicles become more autonomous, there is a greater need for automotive films that provides additional protection and privacy for vehicle occupants. Anti-glare films are designed to reduce glare from headlights and other light sources at night. They enhance nighttime visibility and safety for drivers. Smart films or switchable films are gaining attention in the automotive industry. These films can change their opacity or transparency with the application of an electric current. They offer privacy and sun-blocking features, and the technology is being explored for sunroofs and windows.
Restraint: Installation complexity of automotive films
Installing automotive films is a delicate process. Even minor errors during installation, such as bubbles, creases, or contamination, can compromise the film's appearance and performance. Poorly installed films can lead to customer dissatisfaction and warranty claims, negatively affecting a business's reputation and profitability. To install automotive films properly, the company requires skilled labour with training and experience in film application. Installers should have a thorough understanding of the film's properties, installation techniques, and the specific requirements for each vehicle. This necessitates investing time and resources in finding, training, and retaining qualified installers, which can be a challenge for businesses in the industry. Supplying the necessary specialized tools and facilities for professional installers to achieve a successful installation can incur significant costs, both for businesses and individual installers, potentially discouraging newcomers from entering the industry.
Opportunity: Increasing demand of automotive wrap films for advertising
Automotive wrap films are a cost-effective way for businesses to advertise their products or services. Compared to other forms of advertising, such as billboards or TV commercials, automotive wrap films are relatively less expensive and help to reach a wider audience. It turns vehicles into mobile billboards, allowing businesses to reach potential customers in various locations. It is effective for businesses that operate in multiple locations or have a mobile presence. Automotive wrap films can be customized with logos, graphics, and marketing messages, allowing businesses to create unique and eye-catching designs. It helps businesses stand out from the competition and increase brand recognition. Vehicle wraps are highly customizable. It helps businesses to create unique designs that reflect their branding and messaging. This level of personalization helps brands to communicate their message effectively.
Challenge: Government regulations on automotive films
The automotive films industry faces several regulatory challenges that can impact the production, sale, and installation of automotive films. One of the most common regulatory challenges is tinting regulations, which specify limits on the darkness of window tints. It dictates the allowable visible light transmission (VLT) percentage for front, rear, and side windows. It also imposes restrictions on the reflectance or mirror-like appearance of automotive window films. Excessive reflectance can create glare for other drivers and pedestrians, posing safety concerns. Automotive films should meet specific certification and testing requirements to ensure compliance with local regulations. Manufacturers often have to invest in testing to prove that their products meet these standards. Proper labeling and certification of automotive films are essential to demonstrate compliance with regulations. This includes clear labeling of the VLT percentage, the film's compliance with safety standards, and the manufacturer's information.
Automotive Films Market Ecosystem
Source: Secondary Research, Interviews with Experts, and MarketsandMarkets Analysis
"Automotive window films captures the largest share by films type in automotive films market, in terms of value."
Automotive window films are the most used film type of automotive films. Automotive window films are thin, transparent coatings applied to the windows of vehicles. They help to block heat and harmful UV rays, improve privacy, reduce glare, and enhance the vehicle's appearance. These films enhance passengers’ comfort, protect interiors from fading, and increase safety by holding shattered glass together in accidents.
"Based on application, exterior captures the largest share in automotive films market in 2022, in terms of value."
Automotive films are widely used in exterior parts due to their protective properties, durability, and aesthetic benefits. These films are designed to withstand environmental elements, such as sunlight, road debris, and rain, providing a layer of protection to the vehicle's exterior. They also enhance the vehicle's appearance by adding color, gloss, or texture to the paint or bodywork. These films offer self-healing properties to repair minor scratches and imperfections and help in prolonging the exterior's lifespan.
“North America was the largest market for automotive films in 2022, in terms of value."
Based on region, North America is a key producer of automotive films. The rising standard of living in the region is driving the demand for automotive films. Presence of large number of luxury vehicles also drives the automotive films market in North America. Automotive films can help reduce the amount of solar heat that enters the vehicle, making it more comfortable for drivers and passengers. Some automotive films, such as safety films, can hold shattered glass together in case of breakage, providing an added layer of protection for drivers and passengers.
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Automotive Films Market Players
The key players in this market are 3M (US), Saint-Gobain (France), Eastman Chemical Company (US), Avery Dennison (US), LINTEC Corporation (Japan), Ergis S.A. (Poland), Toray industries, Inc. (Japan), Johnson Window Films (US), Hexis S.A. (France), XPEL, Inc. (US), and Nexfil Co., Ltd. (South Korea). Continuous developments in the market—including new product launches, mergers & acquisitions, agreements, and expansions—are expected to help the market grow.
Automotive Films Market Report Scope
|
Report Metric |
Details |
|
Market Size Value in 2023 |
USD 7.4 billion |
|
Revenue Forecast in 2028 |
USD 9.7 billion |
|
CAGR |
5.7% |
|
Years considered for the study |
2019-2028 |
|
Base Year |
2022 |
|
Forecast period |
2023–2028 |
|
Units considered |
Square foot; Value (USD Million) |
|
Segments |
Films Type, Application, Vehicle Type, and Region |
|
Regions |
Asia Pacific, North America, Europe, Middle East & Africa, and South America |
|
Companies |
3M (US), Saint-Gobain (France), Eastman Chemical Company (US), Avery Dennison (US), LINTEC Corporation (Japan), Ergis S.A. (Poland), Toray industries, Inc. (Japan), Johnson Window Films (US), Hexis S.A. (France), and Nexfil Co., Ltd. (South Korea), and XPEL, Inc. (US). |
This report categorizes the global automotive films market based on films type, application, vehicle type, and region.
Based on the films type:
- Automotive window films
- Automotive wrap films
- Paint protection films
Based on the application:
- Interior
- Exterior
Based on the vehicle type:
- Passenger vehicles
- Commercial vehicles
Based on the region:
- Asia Pacific
- Europe
- North America
- South America
- Middle East & Africa
Recent Developments
- In June 2023, Toray Industries, Inc. developed a high heat-insulating solar control film PICASUS for advanced mobility applications. The film helped the company’s innovative nano-multilayer technology to deliver a transparency that is comparable to that of glass. It also offers world-class thermal insulation from the sun’s infrared rays.
- In February 2023, Eastman Chemical Company acquired Ai-Red Technology (Dalian) Co., Ltd., a manufacturer and supplier of paint protection and window film for auto and architectural markets in the Asia Pacific region. The acquisition helped Eastman Chemical Company to increase its presence in China and enhance its earning strength.
Frequently Asked Questions (FAQ):
What are the factors influencing the growth of the automotive films market?
The growth of this market can be attributed to rising demand in the developing countries undergoing industrialization and increasing awareness towards safety and security.
Which are the key sectors driving the automotive films market?
The sector driving the demand for automotive films is the automotive industry.
Who are the major manufacturers?
Major manufacturers include 3M, Saint-Gobain, Eastman Chemical Company, Avery Dennison, LINTEC Corporation, Ergis S.A., Toray industries, Inc., Johnson Window Films, Hexis S.A., XPEL, Inc., and Nexfil Co., Ltd., among others.
What is the biggest restraint for automotive films?
The biggest restraint can be the installation complexity of automotive films.
How is COVID-19 affecting the overall automotive films market?
The COVID-19 pandemic had caused a decrease in demand for automotive films technology, resulting in decreased sales and revenue for market participants.
What will be the growth prospects of the automotive films market?
Rapid urbanization & industrialization, expanding application, technological advancement and increasing market trends. .
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The study involved four major activities in estimating the market size of the automotive films market. Exhaustive secondary research was done to collect information on the market, the peer market, and the grandparent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information for this study. These secondary sources include annual reports, press releases, investor presentations of companies, white papers, certified publications, trade directories, articles from recognized authors, gold standard and silver standard websites, and databases. Secondary research has been used to obtain key information about the value chain of the industry, monetary chain of the market, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, and regional markets. It was also used to obtain information about the key developments from a market-oriented perspective.
Primary Research
The automotive films market comprises several stakeholders in the value chain, which include manufacturers, and end users. Various primary sources from the supply and demand sides of the automotive films market have been interviewed to obtain qualitative and quantitative information. The primary interviewees from the demand side include key opinion leaders in the automotive sector. The primary sources from the supply side include manufacturers, associations, and institutions involved in the automotive films industry. Primary interviews were conducted to gather insights such as market statistics, data of revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to films type, application, vehicle type, and region. Stakeholders from the demand side, such as CIOs, CTOs, and CSOs were interviewed to understand the buyer’s perspective on the suppliers, products, component providers, and their current usage of automotive films and outlook of their business, which will affect the overall market.
The breakdown of profiles of the primary interviewees is illustrated in the figure below:
Note: Tier 1, Tier 2, and Tier 3 companies are classified based on their market revenue in 2022 available in the public domain, product portfolios, and geographical presence.
Other designations include consultants and sales, marketing, and procurement managers.
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Market Size Estimation
The top-down and bottom-up approaches have been used to estimate and validate the size of the automotive films market.
- The key players in the industry have been identified through extensive secondary research.
- The supply chain of the industry has been determined through primary and secondary research.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research includes the study of reports, reviews, and newsletters of the key market players, along with extensive interviews for opinions with leaders such as directors and marketing executives.
Top - Down Approach-
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Bottom - Up Approach-
Data Triangulation
After arriving at the total market size from the estimation process, the overall market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and sub-segments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated by using both the top-down and bottom-up approaches and primary interviews. Hence, for every data segment, there have been three sources—top-down approach, bottom-up approach, and expert interviews. The data was assumed correct when the values arrived from the three sources matched.
Market Definition
Automotive films are a type of window film applied to the windows of a vehicle. They are made of a polyester coating that is applied to the glass of a vehicle. Automotive films serve various purposes, such as reducing heat and glare, providing privacy, and enhancing the appearance of the vehicle. There are different types of automotive window films available, including dyed films, ceramic films, carbon films, metalized films, and hybrid films. One of their primary functions is solar control, effectively reducing the intrusion of solar heat and harmful UV rays into the vehicle's interior. This not only enhances passenger comfort but also lessens the strain on air conditioning systems, ultimately improving energy efficiency.
Key Stakeholders
- Senior Management
- End User
- Finance/Procurement Department
- R&D Department
- Manufacturers
- Raw Material Suppliers
Report Objectives
- To define, describe, and forecast the size of the automotive films market in terms of value and volume.
- To provide detailed information regarding the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
- To estimate and forecast the market size based on films type, application, vehicle type, and region.
- To forecast the size of the market with respect to major regions, namely, Europe, North America, Asia Pacific, Middle East & Africa, and South America, along with their key countries
- To strategically analyze micromarkets with respect to individual growth trends, prospects, and their contribution to the overall market
- To analyze opportunities in the market for stakeholders and provide a competitive landscape of market leaders.
- To track and analyze recent developments such as expansions, new product launches, partnerships & agreements, and acquisitions in the market.
- To strategically profile key market players and comprehensively analyze their core competencies.
Available Customizations
Along with the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Regional Analysis
- Further breakdown of a region with respect to a particular country or additional application
Company Information
- Detailed analysis and profiles of additional market players
Tariff & Regulations
- Regulations and Impact on automotive films market
Growth opportunities and latent adjacency in Automotive Films Market