Batter & Breader Premixes Market by Batter Type (Adhesion Batter, Beer Batter, Thick Batter, Customized Batter), Breader Type (Crumbs & Flakes, Flour & Starch), Application (Meat, Seafood, Vegetables), End Users and Region - Global Forecast to 2028
[394 Pages Report] The batter & breader premixes market is estimated at USD 2.7 billion in 2023 and is projected to reach USD 3.8 billion by 2028, at a CAGR of 6.7% from 2023 to 2028.
The batter & breader premixes market is highly impacted by the increasing size of the convenience & fast-food industry and innovative offerings by batter & breader premixes manufacturers. The growth rate of the fast-food industry is significant owing to the changing lifestyles of people around the globe. The US is the dominant market in the fast-food industry and this trend is expected to continue. The emerging economies of the Asia Pacific region are the major markets for batter & breader premixes and are increasingly contributing to their demand, owing to the rising disposable income, rapidly increasing population, and an increase in the demand for processed foods in these countries. The widespread impact of Western cuisines on developing regions such as Asia Pacific and Latin America has led to a tremendous increase in demand for fast-food products. Moreover, constant innovations offer investment opportunities to batter & breader premixes manufacturers. On the other hand, raising awareness about the ill-health effects of fried food such as obesity, high cholesterol levels, and heart problems.
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Drivers: Rising demand for processed, prepared, and convenience food
Rising living standards, expanding working populations, and increased disposable income in emerging economies like India, Brazil, and China have driven a surge in demand for convenient and processed foods. These countries have witnessed a faster growth rate in the processed food sector compared to developed nations, where advanced food processing technologies have led to slower revenue growth. The higher demand for processed foods in developing nations, along with increased consumption of convenience foods due to larger working populations, is expected to boost the batter and breader premixes market. As consumers increasingly prioritize taste, nutrition, and health benefits in their food choices, there is a growing demand for premixes that enhance the flavor, texture, and overall quality of the final food product. Batter and breader premixes play a crucial role in achieving these goals, making it easier to infuse flavors and ingredients, extend shelf life, and improve the overall appeal of end products.
Restraints: Prevalence of allergies to batter & breader premix sources, such as soy and wheat
Food allergies and intolerances have been around for a long time. Recently, they've become a bigger concern as their occurrence has gone up. According to the Food Allergy Research & Education organization in the US, soy and wheat are among the top eight major food allergens causing serious reactions. Four of these allergens - wheat, soybeans, milk, and eggs - are often found in batter systems. For example, soybeans are packed with nutrients like vitamins, minerals, isoflavones, and proteins. However, they also contain anti-nutritional parts that can lead to issues like soy allergies. One of these components, Kunitz STI trypsin inhibitor, can cause allergic reactions in susceptible individuals. People who can't tolerate gluten are at risk for celiac disease, a condition triggered by a reaction to gluten proteins in wheat, barley, rye, and sometimes oats. Although it can affect people of all ages who have a genetic predisposition, it often starts in early infancy. Celiac disease causes inflammation and damage to the inner lining of the small intestine due to an allergic reaction to gluten in the diet. The signs and symptoms of celiac disease can range from mild to severe. According to the Celiac Sprue Association, there's currently no cure for celiac disease, and the only effective treatment is sticking to a gluten-free diet. Thus, allergies caused due to batter & breader sources are projected to restrain the global batter & breader premixes market during the forecast period.
Opportunities: Increase in investments in research & development for new batter & breader technologies
Batter and breader premixes play a significant role in the production of processed and convenient foods. The growing demand for these premixes, which not only uphold the quality of the final product but also enhance its value, has spurred food ingredient manufacturers to invest heavily in research and development, leading to the introduction of innovative solutions. These offerings often encompass tailored blends and systems. Globalization has brought about heightened awareness of various food trends among consumers. This has prompted food manufacturing companies to extend their reach worldwide, benefitting from increased trade liberalization. As a result, they're venturing into new and previously unexplored markets. Even local players are upping their game, expanding their product portfolios to stay competitive. For example, manufacturers in China, India, and Japan have developed battering equipment that rivals both imported and market-leading options in terms of quality. To gain a competitive edge, companies, both domestically and internationally, are channeling their efforts into innovating their battering technologies. This includes the adoption of cutting-edge techniques like electrostatic coating, which outperforms traditional methods, resulting in an even more efficient coating process.
Challenges: Shift toward fresh food products
The market's inclination towards fresh and frozen food coatings has posed a challenge in formulating and developing batter-based coatings and breading for a range of new products. Developed countries like the US, Germany, and the UK are witnessing shifts in food preferences, altered eating habits, and increased concerns over food safety, all of which are impacting the food processing industry. The aging population in these nations is also contributing to heightened health worries, leading to a preference for fresh, locally sourced, and minimally processed food items devoid of synthetic additives. As per the Population Reference Bureau in the US, the proportion of the population aged over 65 was 11.2%, a figure that has risen to 13% in 2010 and is projected to reach 20.4% by 2040. Furthermore, the demand for products featuring sugar, sugar syrups, and chemically preserved chocolate coatings is notably dwindling. This trend poses a potential threat to the growth of the batter and breader premixes market, as individuals with health concerns view highly processed foods as potentially detrimental, opting instead for fresh, organic, and naturally derived fruits, vegetables, and minimally processed food options. This shift in preference adversely impacts the demand for batter and breader premixes.
Based on application meat products segment is estimated to account for the largest market share of the batter & breader premixes market
The sheer ubiquity of meat-based products in global cuisine further solidifies the role of meat applications in driving market demand. Whether in classic comfort foods or gourmet offerings, the inclusion of battered and breaded meat items has become a culinary norm across cultures. This broad appeal ensures a sustained and robust market for specialized batters and breaders designed for meat applications. Moreover, meat applications offer a wide canvas for culinary creativity and innovation. These specialized batters and breaders can be tailored to accommodate various types of meat, from poultry to red meats and even seafood. This adaptability allows chefs and food processors to craft an array of dishes, catering to diverse tastes and preferences. As a result, meat applications have become a cornerstone in the culinary repertoire of restaurants, fast-food chains, and food manufacturers alike.
Based on batter type, customized batter is anticipated to have the highest growth rate in the market
Customized batter formulations represent a pivotal demand driver within the batter and breader market, revolutionizing the way food processors and chefs approach culinary creations. This specialized type of batter plays a paramount role by offering tailored solutions that cater to specific preferences, dietary requirements, and culinary applications. Unlike generic batters, customized formulations empower professionals to achieve a distinctive and signature quality in their food products. The primary factor fueling the significance of customized batter lies in its ability to address the evolving and diverse needs of consumers. By allowing for precise adjustments in ingredients, texture, and flavor profiles, these batters can be fine-tuned to match the unique demands of different cuisines and target demographics. This versatility enables chefs and food manufacturers to craft products that stand out in a crowded market, setting them apart from competitors and meeting the discerning expectations of consumers.
By breader type, crumbs & flakes segment is projected to witness a higher growth rate during the forecast period
The primary factor propelling the significance of crumbs and flakes lies in their ability to deliver a consistently crunchy and crispy texture. Their irregular, granular structure provides a distinct mouthfeel, adding an extra layer of sensory satisfaction to the eating experience. This textural enhancement is particularly sought after in the food industry, as it elevates the perceived quality of products, making them more appealing to consumers. Furthermore, crumbs and flakes are renowned for their adaptability across a diverse range of food items. Whether used to coat proteins, vegetables, or even desserts, they offer a convenient and efficient solution for achieving a desirable crunch. This versatility allows chefs and food manufacturers to explore a wide array of culinary creations, from classic comfort foods to innovative, gourmet offerings, thus solidifying crumbs and flakes as a cornerstone in the culinary toolkit.
The North American market is projected to contribute the largest share of the global batter & breader premixes market
North America, especially the US, has been a significant consumer of processed and convenience foods, which often include cheese-flavored snacks and products. This has contributed to the demand for batter & breader premixes as an ingredient. Consumers have shown a growing preference for convenient, ready-to-eat, and portable snack options. Batter & breader premixes are often used to add flavor to such products, aligning with this trend. Its use in various food items helps enhance taste profiles and can make products more appealing to consumers. One key factor contributing to North America's significance is the consumer penchant for convenience and indulgence. The fast-paced lifestyles and busy schedules of North American consumers drive the demand for pre-prepared and easy-to-cook food options. Batters and breaders play a vital role in meeting this demand by providing a quick and efficient way to enhance the texture and flavor of various food products. This aligns perfectly with the region's culinary culture, which includes a wide range of battered and breaded dishes, from classic fried chicken to fish and chips.
Key Market Players
Archer Daniels Midland (US), Kerry Group Plc (Ireland), Associated British Foods Plc (UK), Cargill, Incorporated (US), and Ingredion (US) are among the key players in the global batter & breader premixes market. These players in this market are focusing on increasing their presence through expansion and collaboration. These companies have a strong presence in North America, Asia Pacific, and Europe.
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Report Metric |
Details |
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Market size estimation |
2023–2028 |
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Base year considered |
2022 |
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Forecast period considered |
2023–2028 |
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Units considered |
Value (USD Million/Billion), Volume (KT) |
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Segments Covered |
By Batter Type, By Breader Type, By Application, By End User, and By Region |
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Regions covered |
North America, South America, Europe, Asia Pacific, and Rest of the World |
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Companies studied |
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Report Scope
Batter & breader premixes Market:
By Batter Type
- Adhesion batter
- Tempura batter
- Beer batter
- Thick batter
- Customized batter
By breader type
- Crumbs & flakes
- Dry bread crumbs
- Fresh bread crumbs
- Cracker crumbs
-
Others (including nuts
and seeds) - Flour & starch
- Cereals
- Wheat
- Rice
- Corn
-
Others
(include oats
and barley) - Pulses
- Blends
- Others (include tapioca, potatoes, nuts, and seeds)
By Application
- Meat
- Pork
- Chicken
- Seafood
- Vegetables
- Onion rings
- Other vegetables
- Others
By end users
- Food Service Restaurants
- Quick Food Service Restaurants
- Full-Service Restaurants
- Offline Platforms
- Supermarkets And Hypermarkets
- Convenience Stores
- Others
- Online Platforms
By Region
- North America
- Europe
- Asia Pacific
- South America
- Rest of the World (RoW)
Recent Developments
- In July 2022, Ingredion (US) made investments, including the opening of a cutting-edge manufacturing facility in Shandong, China, that has more than doubled its starch production capacity in the country. Ingredion's USD 160 million capital investment to expand specialty starch production marks a significant stride toward meeting global demand for modified and clean-label starches. This move strategically positions Ingredion to cater to the increasing demand in the Asia-Pacific region. The company's investments not only aim to expand capacity but also to enhance sustainability and reduce long-term costs.
- In March 2023, Kerry Group plc (Ireland) inaugurated the Southern Europe Innovation Centre in Barcelona, Spain, showcasing its commitment to expanding its presence in the region, catering to customers in Spain, Portugal, Italy, and France. By leveraging the facility's cutting-edge labs and technology expertise, Kerry can accelerate the development of novel and tailored batter & breader premixes solutions for the region. This enhanced product portfolio and the ability to cater to diverse consumer tastes are likely to position Kerry as a dominant player in the South European batter & breader premixes market.
- In June 2019, Cargill, Incorporated (US) established its inaugural innovation center in Singapore. This center is designed to assist clients in understanding and adapting to evolving market dynamics and changing consumer preferences related to taste, nutrition, and food safety. Moreover, it links Cargill's customers in the Asia Pacific area to a vast global network, comprising 10 additional innovation centers and a community of 2,000 food scientists. Cargill's existing presence in the region includes innovation centers in Beijing and Shanghai. Singapore was chosen as the location for its third center due to its strategic positioning and the government's strong commitment to establishing the country as a prominent global innovation hub. Cargill's enhanced capabilities in understanding consumer preferences and advancing food safety and nutrition align with the demands of the premixes market.
Frequently Asked Questions (FAQ):
Which region is projected to account for the largest share in the batter & breader premixes market?
The North American region accounted for the largest share in terms of value at USD 1,206.0 million in 2022 and is expected to grow at a CAGR of 6.7% during the forecast period.
What is the current size of the global batter & breader premixes market?
The batter & breader premixes market is estimated at USD 2.7 billion in 2023 and is projected to reach USD 3.8 billion by 2028, at a CAGR of 6.7% from 2023 to 2028.
Which are the major key players in the market?
Archer Daniels Midland (US), Kerry Group Plc (Ireland), Associated British Foods Plc (UK), Cargill, Incorporated (US) and Ingredion (US).
What are the factors driving the batter & breader premixes market?
Increasing demand for convenience food.
Growing fast food industry.
The batter & breader premixes market is being propelled by the widespread globalization of cuisine.
Which segment by application accounted for the largest batter & breader premixes market share?
By application, the meat segment dominated the market for batter & breader premixes and was valued the largest at USD 1.2 billion in 2022.
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This research involves the extensive use of secondary sources; directories; and databases (Bloomberg and Factiva) to identify and collect information useful for a technical, market-oriented, and commercial study of the batter & breader premixes market. In-depth interviews were conducted with various primary respondents, such as key industry participants, Subject Matter Experts (SMEs), C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information and to assess prospects.
Secondary Research
In the secondary research process, various sources such as annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, gold & silver standard websites, directories, and databases were referred to, to identify and collect information. Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation as per the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information. The primary sources from the supply side included industry experts, such as CEOs, vice presidents, marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the batter & breader premixes market.
After the complete market engineering (which included calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information and to verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types, industry trends, key players, and competitive landscape of batter & breader premixes supplied by different market players, key market dynamics such as drivers, restraints, opportunities, industry trends, and key player strategies.
In the complete market engineering process, top-down and bottom-up approaches were extensively used along with several data triangulation methods to conduct market estimation and forecasting for the overall segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list key information/insights throughout the report.
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Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the market. These approaches were also used extensively to estimate the size of various dependent submarkets. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets were identified through extensive secondary research.
- The industry’s supply chain and market size were determined through primary and secondary research.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for key opinions from leaders such as CEOs, directors, and marketing executives.
Market size estimation: Top-Down approach
In the top-down approach, the overall market size was used to estimate the size of individual markets (mentioned in the segmentation) through percentage splits from secondary and primary research. For the calculation of each specific market segment, the most appropriate immediate parent market size was used to implement the top-down approach. The market share was then estimated for each company to verify the revenue share used earlier in the bottom-up procedure. With the data triangulation procedure and validation of data through primary, the overall parent market size and each market size were determined and confirmed. The data triangulation procedure in this study is explained in the next section.
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Market size estimation methodology: Bottom-up approach
In the bottom-up approach, each country's market size for batter & breader premixes and the types was arrived at through secondary sources, such as annual reports, investor presentations, journals, and government publications. The bottom-up procedure was also implemented on the data extracted from secondary research to validate the market segment sizes obtained.
The penetration rate of each type of batter & breader premixes in each country was calculated from secondary sources. Country-level data for batter & breader premixes were estimated based on the adoption rate of each type of batter & breader premixes within each food application. The origin of each product type was tracked via product mapping and studied for its penetration level to estimate the market size at a regional level. Each product type was studied for its commercially available form. The market size arrived at was further validated by primary respondents.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both top-down and bottom-up approaches. It was then verified through primary interviews. Hence, there are three approaches: first is the top-down approach, second is the bottom-up approach, with the third is expert interviews. Only when the values arrived at from the three points match, the data is assumed to be correct.
Market Definition
Batter & breader premixes are primarily used as a coating for deep-fried food products. These premixes enhance the appearance of food products and contribute to their crispy texture. Batter & breader products are suitable for seafood, chicken, and other high-value products. These premixes mainly help in retaining moisture in the final product.
The major types of batter premixes considered for the study include tempura batter, adhesion batter, beer batter, thick batter, and customized batter, while the major types of breader premixes include crumbs & flakes and flour & starch.
Key Stakeholders
- Food product suppliers and manufacturers
- Food product importers and exporters
- Food product traders and distributors
- Government and research organizations
- Associations and industry bodies
- World Health Organization (WHO)
- Food and Drug Administration (FDA)
- Institute of Food and Agricultural Sciences (IFAS)
- Global Food & Beverage Association (GFBA)
- National Food Safety and Quality Service (SENASA)
- Canadian Food Inspection Agency (CFIA)
- Center for Professional Advancement (CfPA)
Report Objectives
Market Intelligence
- To define, segment, and estimate the size of the batter & breader premixes market with respect to its type, application, and region
- To provide detailed information about the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- To analyze the complete supply chain and the influence of all key stakeholders, such as manufacturers, suppliers, and end users
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
- To profile the key players and comprehensively analyze their core competencies
- To analyze the competitive developments, such as new product launches, acquisitions, investments, expansions, and partnerships, in the batter & breader premixes market
Competitive Intelligence
- Profiling the key players in the batter & breader premixes market and comprehensively analyzing their market positions and core competencies
-
Providing a comparative analysis of the market leaders based on the following:
- Product offerings
- Business strategies
- Strengths, weaknesses, opportunities, and threats
- Key financials
- Understanding the competitive landscape and identifying the major growth strategies adopted by the players across the key regions
- Providing insights on the key investments in product innovations and patent registrations
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company.
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
- Further breakdown of the Rest of European batter & breader premixes market, by key country
- Further breakdown of the Rest of the South American batter & breader premixes market, by key country
- Further breakdown of the Rest of Asia Pacific batter & breader premixes market, by key country
Company Information
- Detailed analyses and profiling of additional market players
Growth opportunities and latent adjacency in Batter & Breader Premixes Market